Questions to Ask: Market Flashcards
To analyze critical market features
1
Q
- Market size, growth rate, trends: a
A
Ask for 3 years of data
2
Q
- Market size, growth rate, trends: b
A
How is the industry doing overall?
3
Q
- Market size, growth rate, trends: c
A
Where is it in its life cycle (emerging, maturing, declining)?
4
Q
- Industry Drivers: a
A
Is it brand, price, content, size?
5
Q
- Industry Drivers: b
A
Economics, technology, geopolitical events?
6
Q
- Industry Drivers: c
A
Bargaining power of suppliers or buyers, distribution channels?
7
Q
- Customer Segmentations: a
A
How is the industry segmented?
8
Q
- Customer Segmentations: b
A
Which segments will the company go after?
9
Q
- Customer Segmentations: c
A
How big are the segments?
10
Q
- Industry changes: a
A
New players, mergers, acquisitions, new tech, regulation changes?
11
Q
- Distribution Channels: a
A
What are the major distribution channels?
12
Q
- Major Players and Market Share: a
A
Who are the major players?
13
Q
- Major Players and Market Share: b
A
How much market share do they have?
14
Q
- Major Players and Market Share: c
A
Is the market fragmented or dominated by one or two major players?
15
Q
- Product Differentiation: a
A
How do the major competitors above differentiate their product?
