Questions to Ask: Company

Question 1

Profits and Revenue: 1

Answer 1

Feel for size of company

Question 2

Profits and Revenue: 2

Answer 2

trends over the last 3 years

Question 3

Profits and Revenue: C

Answer 3

How is company doing?

Question 4

Profits and Revenue: D

Answer 4

Publicly or Privately Traded?

Question 5

Customer Segmentations: A

Answer 5

Who are the customers

Question 6

Product Mix : 1

Answer 6

What products/services are offered?

Question 7

Product Mix: B

Answer 7

Costs and margins of each product

Question 8

Product Mix: C

Answer 8

Recent Changes to Product mix?

Question 9

Production Capability and Capacity (Several Key Areas): 1

Answer 9

Does company have ability to expand?

Question 10

Production Capability and Capacity (Several Key Areas): 2

Answer 10

Are they running at full capacity

Question 11

Production Capability and Capacity (Several Key Areas): 3

Answer 11

If the company is not running at full capacity, why not?

Question 12

Brand: A

Answer 12

How strong is brand? (leader or faded)

Question 13

Distribution Channels (more the better): 1

Answer 13

How are products and services currently distributed?

Question 14

Distribution Channels: B

Answer 14

How can a company expand its channels?

Question 15

What Constitutes Success? (WCS): A

Answer 15

What does success mean to client?

Question 16

WCS vs Objective

Answer 16

Objective: should company enter market? Success: 10% of the market in 3 years