Start Here Flashcards
1
Q
What is the starting point of any conversation to initiate a transaction with a customer?
A
The Offer
2
Q
The _____ is literally what you are __________ them in ________ for their money
A
Offer;
Providing;
Exchange;
3
Q
What is this course about?
A
How to reliably turn advertising dollars into enormous profits
4
Q
What exactly is used to turn those ad dollars into enormous profits?
A
A combination of pricing, value, guarantees, and naming strategies.
5
Q
What does Alex call the proper combination of these components?
A
The Grand Slam Offer
6
Q
“You only need to hit one Grand Slam Offer to ______ _______.”
A
retire forever.
