Enhancing your offer: scarcity, urgency, bonuses, and naming

Question 1

“when deman increases, ____ ________.”

Answer 1

cut supply

Question 2

what do people want?

Answer 2

what they can’t have, what others want, and they want things only a select few have access to.

Question 3

fundamentally, all marketing exists to

Answer 3

influence the supply and demand curve

Question 4

the process of enhancing your offer is designed to do both of these things:

Answer 4

increase demand and decrease perceived supply.

Question 5

why do we want to do those two things?

Answer 5

so that you can sell the same products for more money than you otherwise could, and in higher volumes than you otherwise would (over a long time horizon)

Question 6

desire comes from

Answer 6

not getting or having what you want

Question 7

we only want things that we

Answer 7

don’t have.

Question 8

as soon as we get the thing we want,

Answer 8

our desire disappears

Question 9

therefore, if we seek to increase the demand (or desire), we must

Answer 9

decrease or delay satisfying the desires of our prospects. we must sell fewer units than we otherwise can

Question 10

What’s the hormozi law?

Answer 10

the longer you delay the ask, the bigger the ask you can make. the longer the runway, the bigger the plane that can take off

Question 11

we must endeavor to keep our supply (and satisfaction of desire)

Answer 11

under the demand that we are able to generate. why?

this maximizes profits and keeps desire ravenous in our customer base. this is the real key to never going hungry