Stakeholder Management Flashcards
What is Mendelow’s Matrix?
This matrix was created in 1991 and is a way of prioritising stakeholders and their needs. This is a square with four boxes which discusses the power and interest. The bottom left book is for ‘keep satisfied’ stakeholders, then the bottom right is for key players. The top ones are low priority and keep informed
Regenerative Twin example
What is a stakeholder mapping exercise?
This exercise includes identified stakeholders and categorising them
How do you establish stakeholder needs?
- Identify stakeholders – what do they want from the project?
- Understand project constraints
- Negotiate stakeholder needs with project constraints
- Communicate to the stakeholder
What tools do you use for stakeholder mapping?
Variety out there like Mendelows, the salience model or Smaply. I find it best to gather my thoughts then use Mendelow
What are the principles of stakeholder management?
- Communicate regularly – make it effective
- Be understanding
- Dedicated project brief with defined stakeholder roles
- Compromise where necessary
You mention PRINCE2 but it’s not in your CPD, tell us about this…
Yes, I’ve signed up for this but I haven’t begin the course yet as I wished to become chartered first
How do you collect feedback from stakeholders?
- Consult often throughout the project
- Log feedback
- Action feedback where possible
Who are the 3 primary stakeholders according to PRINCE2?
- The business sponsor – ensure the project delivers value for money
- The users – who use the end product
- The suppliers – who provide the resource and expertise to produce the product
What are stakeholder identification techniques?
- Mendelow
- Salience Model
- Brainstorming with mind maps
What are stakeholder engagement techniques?
- Workshops (lot of design workshops)
- Surveys
- Commenting on objectives or plans via email
- Structured problem solving
- Share files securely
How did you resolve the issue with the stakeholder who had different project objectives to yours on the ICCE project?
- They were not interested in finding any nature based solutions but this was a key focus on the application
- Clarified these on a Team call – explained what had been submitted in the grant and how we could not deviate too drastically
- Collaborated in a sense that it did not need to be thoroughly investigated but it was their role to consider it in their report
- I re-wrote them a clear draft of their roles which was circulated to all parties
What happens when a stakeholder varies from the designed brief?
They need to be gently re-aligned with effective communication
How do you consider the needs of a variety of stakeholders and satisfy all?
Use a matrix to establish the needs and prioritise satisfying the ‘keep satisfied’ stakeholders
How did you advise MSES to create the compare functionality? Why did this satisfy all stakeholders?
I advised MSES by providing the need of the stakeholders. I then drafted the development instructions which we prepare for our software engineers. They are written up in a standard template form. I created graphics from screenshots of the existing tool and modified them to expand on my points.
This is a functionality which benefits all divisions as it is relevant to them all.
Where do stakeholders sit on the Regenerative Twin Mendelow Matrix?
- The ‘keep satisfied’ stakeholders were MSG, MSC and Infrastructure
- The ‘actively engaged’ stakeholders were Cundall, HLM, RTwin team at MSC, The Connectives
- ‘Monitor’ were Atkins and MSC Wales
- ‘Keep Informed’ were Saint Gobain, Woodknowledge Wales, Whitehead, Construkt CLT
