Stakeholder Management Flashcards
What is Stakeholder Engagement?
The systematic identification, analysis, planning and implementation of actions designed to influence stakeholders
What should be included in a Stakeholder Engagement plan?
- Stakeholder list
- Role in organisation
- Areas of interest
- Influence
- Involvement
- Engagement approach
How do you develop a stakeholder management plan / communication plan for the AVIC project?
1) Gathered a list of stakeholders by talking to the project sponsor / landlord
2) Developed a matrix of stakeholders to determine what their role was in or connected with the project
3) Developed the matrix to determine each stakeholders’ power/influence on project
4) Defined the communication channels available, i.e. group email/newsletter, project meetings, standalone engagement meetings.
5) Developed a communications strategy using the stakeholder matrix and determining the best form of communication for each stakeholder
6) Implemented the strategy, kept a project meeting schedule to maintain focus
7) Stakeholder plan was updated whenever a new stakeholder was identified
How were the stakeholders identified on the AVIC project?
1) Gathered a list of stakeholders by talking to the project sponsor / landlord
2) Held a series of meetings to complete information on each stakeholder - role in organisation, interaction with project, likely level of involvement, any specifics to be aware of.
3) Issued the completed list for comment and approval.
4) Developed a stakeholder management and communications strategy - separated groups of stakeholders into workstreams
5) Iterative process - identified new stakeholders as part of the stakeholder management process.
What is the Iceberg Model?
- The idea that not all stakeholders are immediately identifiable - the iceberg is biggest below the surface
- There are many consequences of bad stakeholder management that are not immediately obvious and should be unearthed
- Stakeholders may be driven by behaviours or pressures not immediately obvious
Why is stakeholder management so important?
1) Communication can be focused where it is needed most, generating efficiencies and value.
2) Stakeholders provide valuable input to a range of processes including risk identification, requirements definition and schedule management.
3) Some stakeholders have the power/influence to derail or stop a project if not identified/engaged.
4) Stakeholder objectives, interests, constraints and expectations are constantly evolving
Give some examples of external stakeholders?
- planning authority
- building control
- utilities companies
- community groups
- environmental bodies
- specialist interest groups
- insurance and warranty providers
What is a stakeholder?
Any group or individual who can affect or is affected by the achievement of the project objectives
What are some key principles of stakeholder engagment?
1) Communicate - ensure the intended message is understood and the desired response achieved
2) Consult early and often - identify the relevant stakeholders and understand their objectives, success criteria, constraints, key concerns
3) Plan - stakeholder engagement should be planned and resourced very carefully and deliberately
4) Build relationships - relationship strength is closely related to the level of trust between parties
5) Risk management - stakeholders impact/action should be monitored carefully for risk of rejection or support of the project (power vs interest)
6) Compromise - to find a compromise between opposing stakeholders, an appreciation of who the stakeholders are and their relative importance (power vs interest)
7) Understand success - identify and distinguish stakeholders’ success criteria
What tools can be used for stakeholder engagment?
1) Mandelow’s power-interest matrix:
- High power/high interest: Key players
- High, low: Keep satisfied
- Low, high: Keep informed
- Low, low: Minimum effort
2) CASE 6 step approach
- Identify success criteria
- Identify and assess stakeholders
- Identify and plan tools/process to influence
- Continual review