Stakeholder Management Flashcards

1
Q

What is Stakeholder Engagement?

A

The systematic identification, analysis, planning and implementation of actions designed to influence stakeholders

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2
Q

What should be included in a Stakeholder Engagement plan?

A
  • Stakeholder list
  • Role in organisation
  • Areas of interest
  • Influence
  • Involvement
  • Engagement approach
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3
Q

How do you develop a stakeholder management plan / communication plan for the AVIC project?

A

1) Gathered a list of stakeholders by talking to the project sponsor / landlord
2) Developed a matrix of stakeholders to determine what their role was in or connected with the project
3) Developed the matrix to determine each stakeholders’ power/influence on project
4) Defined the communication channels available, i.e. group email/newsletter, project meetings, standalone engagement meetings.
5) Developed a communications strategy using the stakeholder matrix and determining the best form of communication for each stakeholder
6) Implemented the strategy, kept a project meeting schedule to maintain focus
7) Stakeholder plan was updated whenever a new stakeholder was identified

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4
Q

How were the stakeholders identified on the AVIC project?

A

1) Gathered a list of stakeholders by talking to the project sponsor / landlord
2) Held a series of meetings to complete information on each stakeholder - role in organisation, interaction with project, likely level of involvement, any specifics to be aware of.
3) Issued the completed list for comment and approval.
4) Developed a stakeholder management and communications strategy - separated groups of stakeholders into workstreams
5) Iterative process - identified new stakeholders as part of the stakeholder management process.

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5
Q

What is the Iceberg Model?

A
  • The idea that not all stakeholders are immediately identifiable - the iceberg is biggest below the surface
  • There are many consequences of bad stakeholder management that are not immediately obvious and should be unearthed
  • Stakeholders may be driven by behaviours or pressures not immediately obvious
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6
Q

Why is stakeholder management so important?

A

1) Communication can be focused where it is needed most, generating efficiencies and value.
2) Stakeholders provide valuable input to a range of processes including risk identification, requirements definition and schedule management.
3) Some stakeholders have the power/influence to derail or stop a project if not identified/engaged.
4) Stakeholder objectives, interests, constraints and expectations are constantly evolving

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7
Q

Give some examples of external stakeholders?

A
  • planning authority
  • building control
  • utilities companies
  • community groups
  • environmental bodies
  • specialist interest groups
  • insurance and warranty providers
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8
Q

What is a stakeholder?

A

Any group or individual who can affect or is affected by the achievement of the project objectives

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9
Q

What are some key principles of stakeholder engagment?

A

1) Communicate - ensure the intended message is understood and the desired response achieved
2) Consult early and often - identify the relevant stakeholders and understand their objectives, success criteria, constraints, key concerns
3) Plan - stakeholder engagement should be planned and resourced very carefully and deliberately
4) Build relationships - relationship strength is closely related to the level of trust between parties
5) Risk management - stakeholders impact/action should be monitored carefully for risk of rejection or support of the project (power vs interest)
6) Compromise - to find a compromise between opposing stakeholders, an appreciation of who the stakeholders are and their relative importance (power vs interest)
7) Understand success - identify and distinguish stakeholders’ success criteria

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10
Q

What tools can be used for stakeholder engagment?

A

1) Mandelow’s power-interest matrix:
- High power/high interest: Key players
- High, low: Keep satisfied
- Low, high: Keep informed
- Low, low: Minimum effort

2) CASE 6 step approach
- Identify success criteria
- Identify and assess stakeholders
- Identify and plan tools/process to influence
- Continual review

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