Sport And The Media

Question 1

Types of media platform

Answer 1

• television - digital/satellite e.g. sky TV, terrestrial e.g. BBC, PPV e.g. MMA
• radio - local + national stations, local = sunshine radio, specialised sport = talk sport
• written press - newspapers magazines e.g. MOTD, books
• internet - social media e.g. Instagram/twitter (X)

Question 2

Types of coverage

Answer 2

• live coverage
• score updates
• results
• post match reports analysis

Question 3

Changes in coverage since the 1980s

Answer 3

• sport is now a commodity, TV rights bought + sold, TV companies sell to public
• sport is more accessible, online and on demand, multiple platforms
• greater prevalence of minorities and as pundits and commentators:
• minority sports - e.g. kayaking
• women’s - e.g. womens football
• disability sports

Question 4

Define the golden triangle

Answer 4

The relationship between sport, the media and sponsorship for success

Question 5

What does each part of the golden triangle give each other

Answer 5

Media gives sport coverage
Sport gives media content

Sponsorship gives sport money
Sport gives sponsorship advertisement

Media gives sponsorship advertisement