Impacts Of Commercialisation

Question 1

Impacts of commercialisation on performers

Answer 1

• increased coverage
• increased sponsorship
• increased performance

• increased pressure to perform
• media spotlight
• kit limitations

Question 2

Impacts of commercialisation on sport

Answer 2

• increased coverage
• increased sponsorship
• increased funding

• unacceptable sponsors e.g. betting

Question 3

Impacts of commercialisation on spectators

Answer 3

• entertaining formats e.g. 20/20 cricket
• more professional game
• better facilities

• subscription costs/pay per view
• advert breaks
• unethical advertising

Question 4

Define commercialisation

Answer 4

The change in sport due to the influence of media interest and sponsorship and public interest

Question 5

Factors that have caused the commercialisation of sport

Answer 5

• increased media interest - increased coverage attracts sponsors
• increased public interest - popularity
• globalisation - international exposure attracts sponsors
• increased professionalism - better players attract greater levels of sponsorship

Question 6

How has global media coverage changed the nature of sport

Answer 6

• more entertaining formats e.g. T20 cricket
• rule changes e.g. hockey, no offside
• scheduling e.g. olympic 100m final at 10pm
• international fixtures e.g. UEFA nations league
• technology e.g. TMO/VAR