Speech unit 4

Question 1

appealing to emotion, sympathizes, and imagination

Answer 1

pathos

Question 2

appealing to credibility, trust and ethics

Answer 2

ethos

Question 3

appealing to logic, reason, and using factual support

Answer 3

logos

Question 4

persuading people to do something by letting them know others are doing it

Answer 4

bandwagon

Question 5

using words that make people feel strongly about something or someone (make you feel a certain way)

Answer 5

loaded words

Question 6

using words and images of a famous person or an expert to persuade

Answer 6

testimonal

Question 7

makes illogical connection between unrelated things (uses images to conjure strong emotions)

Answer 7

transfer

Question 8

uses repeated messages to persuade

Answer 8

repetition

Question 9

links a person, idea, or product to a negative symbol

Answer 9

name calling

Question 10

uses ordinary people to advertise

Answer 10

plain folk

Question 11

foundation picture

Answer 11

evidence, argument, fact

Question 12

relax, give back whatever we want, no more pressure

Answer 12

self actualization (5th)

Question 13

self confidence, respect from our peers, be someone

Answer 13

esteem (4th)

Question 14

close family, friends, belonging to society or gang

Answer 14

love and belong (3rd)

Question 15

earn money, build resources, look for shelter

Answer 15

safety needs (2nd)

Question 16

breath, drink, eat, sleep

Answer 16

physiological needs (1st)

Question 17

discourages people from making an independent choice

Answer 17

propaganda