Socio-cultural influences Flashcards
What are some factors affecting participation in sport
Cost
Age
gender
ethnicity
time
cost
what is discrimination
the unfair treatment of categories of people.
why is ethnicity, religion and culture a major factor affecting participation in sport
Some religions have a period of time when they fast.
may lack role models
what is disability
a physical or mental impairment that has a substantial and long term effect on a persons ability to carry out normal daily activities
what are the 3 strategies to improve participation
Provision
promotion
access
what is provision
for example increasing suitable facilities, coaching sessions and clubs
what Is commercialisation
the management or exploitation of a person, organisation or activity in a way designed to make profit
what is the golden triangle
sport, sponsorship and media
what are the different types of media
broadcast media (tv and radio)
social media
internet
print media
what is a sponsor
an individual or group which provides financial or other forms of support to an event, activity, person or organisation
what is sponsorship
the giving of money or goods to performers in order to get good publicity and increase profit
what are the benefits of a sponsorship
financial support
clothing, equipment and footwear
facilities
what are the positives of media and sponsorship on sport
takes sport to huge audiences
helps increase grassroots participation
brings money into sport which helps pay for facilities and coaching etc
what are the negatives of media and sponsorship on sport
increases pressure on participants to perform at their best all the time
media scrutiny
gives coverage to poor behaviour.
what is sportsmanship
is conforming the tules, spirit and etiquette of a sport
