social thinking and social influence Flashcards
social psychology
the scientific study of how we think about, influence, and relate to one another.
attribution theory
the theory that we explain someone’s behavior by crediting either the situation or the person’s disposition.
fundametal atrribution error
the tendency for observers, when analyzing others’ behavior, to underestimate the impact of the situation and to overestimate the impact of personal disposition.
attitude
feelings, often influenced by our beliefs, that predispose us to respond in a particular way to objects, people, and events.
foot in the door phenomenon
the tendency for people who have first agreed to a small request to comply later with a larger request.
role
a set of expectations (norms) about a social position, defining how those in the position ought to behave.
cognitive dissonance theory
the theory that we act to reduce the discomfort (dissonance) we feel when two of our thoughts (cognitions) are inconsistent. For example, when we become aware that our attitudes and our actions clash, we can reduce the resulting dissonance by changing our attitudes.
peripheral route persuasion
occurs when people are influenced by incidental cues, such as a speaker’s attractiveness.
central route persuasion
occurs when interested people’s thinking is influenced by considering evidence and arguments
norms
understood rules for accepted and expected behavior. Norms prescribe “proper” behavior
culture
the enduring behaviors, ideas, attitudes, values, and traditions shared by a group of people and transmitted from one generation to the next
tight culture
places with clearly defined and reliably imposed norms
loose culture
places with flexible and informal norms.
conformity
adjusting our behavior or thinking to coincide with a group standard.
normative social influence
influence resulting from a person’s desire to gain approval or avoid disapproval.