SOCIAL PYSCHOLOGY Flashcards
1
Q
NORMATIVE INFLUENCE
A
- The impact of an established behaviour of the group ‘group norms’ that you are likely to conform to
- Change in each situation
2
Q
FOLLOWING GROUP NORMS
A
- We usually follow group norms to avoid being ridiculed by friends/family
3
Q
SOCIAL INFLUENCE
A
- Is the process by which attitude, perception and behaviour can be influenced by the real or implied presence (KASSIM ET AL 2002)
- May involve COMPLIANCE; were one publicly acts according to perceived norms whilst privately disagreeing with such norms
4
Q
TYPES OF CONFORMITY (ASHE)
A
- PUBLIC CONFORMITY; only in the presence of conformity
- PRIVATE CONFORMITY; a behaviour that you would display even if people weren’t watching ie. animal cruelty
5
Q
INFLUENCES ON CONFORMITY
A
- Size
- Awareness of Group Norms
- An Ally Dissent
6
Q
SIZE
A
- Conformity increases with group size up to 4 persons then levels off
7
Q
AWARENESS OF GROUP NORMS
A
- Conformity increases when the ‘norm’ is activated or brought to the persons attention
8
Q
AN ALLY DISSENT
A
- The presence of a single confederate who disagrees with the majority reduces conformity
9
Q
CULTURES
A
- COLLECTIVIST CULTURES; eastern societies with high levels of unamity and conformity
- INDIVIDUAL CULTURES; western conform LESS to norms
10
Q
SHREIF (1935)
A
- Experiment showed participants of single pinpoint of a light in a dark romo
- Participants were asked to estimate individually how far the light moved from its original position
- After initial attempt, participants worked in pairs to reach census
- Establishing agreed point
11
Q
CRITICISM (ASHE)
A
- Group consisted of 3
- Therefore participants may have not considered it to be a group
- No right/wrong answer; ambitious
- Sherif told them he was going to move the light, so they were likely to change their minds anyway
