END OF YEAR EXAM!! Flashcards
BRAIN LOBES
- Frontal
- Parietal
- Occipital
- Temporal
- Brocas
- Wernicks
FRONTAL LOBE
- Reasoning
- Motor Skills
- Higher level COGNITION & LANGUAGE
PARIETAL LOBE
- Sensory Information
OCCIPITAL LOBE
- Visual Stimuli
TEMPORAL LOBE
- Interprets sound/language
- Formation of memory
BROCAS AREA
- Producing Language
- DAMAGE; able to understand but CANT form words/produce speech
WERNICKS AREA
- Spoken language understood
- Wernicks Aphasia; gibberish, can understand
BRAIN STRUCTURE
- Hindbrain
- Midbrain
- Forebrain
- Corpus Callosum
- Left Hemisphere
- Right Hemisphere
HINDBRAIN
- Above spinal cord
- Basic functions; heart rate, reflex
MIDBRAIN
- Top of brain stem
- Recieves messages and send on to higher regions
FOREBRAIN
- Think, feel, behave
- Surrounded by CORTEX; wrinked, soft
CORTEX
- Two Hemispheres
- Separated by Corpus Callosum
CORPUS CALLOSUM
- Centre
- Connects hemispheres
- Controls BOTH sides of the brain
LEFT HEMISPHERE
- Language
- Logic
- Critical Thinking
- Numbers
- Reasoning
RIGHT HEMISPHERE
- Recognising face
- Emotion
- Creativity
- Colour
- Music
ETHICAL ISSUES
- Informed Consent
- Deception
- Debriefing
- Right to Withdraw
- Protection from Harm
- Confidentiality
INFORMED CONSENT
- Debried with max info
- Enable informed judgement
DECEPTION
- NO ALTERNATIVE
- Approval by Ethics Committee
DEBRIEFING
- After study
- Ask questions
- Understand entirely
RIGHT TO WITHDRAW
- Can leave at any time
- Refuse permission for their data to be used
PROTECTION FROM HARM
- Pscyhological and Physical safety enusured
- No greater risk than normal life experiences
CONFIDENTIALITY
- Data protects
- Anonymity
- Published using NUMBERS
PLANNING RESEARCH
- Hypothesis
- Vairables
- Experimental Designs
- Sampling Techniques
- Ethical considerations
HYPOTHESIS
- Prediction
ALTERNATIVE HYPOTHESIS
- Prediciton what will change
NULL HYPOTHESIS
- Predict no change
INDEPENDENT VARIABLE
- Deliberately manipulated
DEPENDENT VARIABLE
- Measured variable
EXTRANEOUS VARIABLES
- Falsify data
- Affect result
INDEPENDENT GROUP DESIGN
- 2 or more spearate groups
- Used in cases where repeated design CANT
REPEATED GROUP DESIGN
- Test same group
- Controls for indiv differences
- Order effects
SAMPLING TECHNIQUES
- Target Audience
- AIM Representative sample
- Random, systematic, opportunity
EVALUATE FINDINGS
- Validity
- Reliability
- Demand Characteristics
- The Observer Effect
- Social Desirability
VALIDITY
- Accuracy; how accurate they are
- Ecological Accuracy; setting of study and task
RELIABILITY
- Consistency; ease of replication
DEMAND CHARACTERISTICS
- Participate works out aim of study
- Acts accordingly, not true beleifs
- Reduces validity
THE OBSERVER EFFECT
- Change behaviour due to being observed
- Reduces validity
SOCIAL DESIRABILITY
- Wants to look good to researches
- Reduces validity
COVERT OBSERVATION
- Observer remains hiddne
- Doesnt affect behaviour
OVERT OBSERVATION
- Observer is known
CORRELATIONAL STUDIES
- Pairs of scores and seeing if there is neg/pos correlation
TYPES OF STUDY
- Case Study
- Naturalistic Observation
- Longitudinal Studies
- Twin Studies
- Surveys
- Introspection
CASE STUDY
- ALL aspects of patient
- S: Provide info on topics that are unethical via experience e.g. sucide
- W: Uncontrollable form of data collection, cant explain why things happen
NATURALISTIC OBSERVATION
- Observe behaviour in natural setting
- S: real word signifcance, high ecological validity
- W: Observer Affect/Bias, hard to remain inconspicious
LONGITUDINAL STUDIES
- Over time repeated observation
- S: develop understanding of abilities/trends
- W: large amount of time, hard to generalize, can die
TWIN STUDIES
- Twins compared to determine diff/sim
- S: understand role that genetics have, role of nature on nurture
- W: cant generalize, can only describe not explain
SURVEYS
- Public polling
- S: quick, easy, measure attitude, motive, opinion
- W: Wording Effect - influence
- If not representative sample, arent valid
INTROSPECTION
- Self observation
- S: insight on memory, learning, problem solving
- W: depends on honesty, have gaps in knowledge of themselves
QUANTATIVE
- numbers
QUALITATIVE
- words (anything not numerical)
MEASURES OF CENTRAL TENDENCY
- MODE; common response
- MEDIAN; middle in rank
- MEAN; add up scores, divide by number of scores, average
NORMATIVE INFLUENCE
- impact of an established behaviour of the group ‘norms’ you are likely to conform to
- change on situation
FOLLOWING GROUP NORMS
- avoid being ridiculed
SOCIAL INFLUENCE
- attitdue/perception/behaviour is influenced by real or implied presence
- may involve compliance; pubically acts one way/privating another
TYPES OF CONFORMITY
- Public
- Private
PUBLIC CONFORMITY
- Presence of conformity
PRIVATE CONFORMITY
- Behaviour that would display even if people werent watching e.g. animal cruelty
INFLUENCES ON CONFORMITY
- Size
- Awareness of Norms
- An Ally Dissent
- Cultures
SIZE CONFORMITY
- Increases with size
- Up to 4, then levels off
AWARENESS OF GROUP NORMS CONFORMITY
- C increases when norm is ‘activated’ brought to attention
AN ALLY IS DISSENT CONFORMITY
- Presence of one that disagrees with majority REDUCES conformity
COLLECTIVIST CULTURES
- high levels of unamity/conformity
INDIVIDUALIST CULTURES
- western
- conform less to norms
SHERIF 1935 CONFORMITY
- experience showed participants a single pinpoint of light
- asked to estimate individually how far it moved
- then worked in pairs, establishing agreed point
CRITICISM - group of 3 - not really group
- no right or wrong answer
- sherif told them that the light WOULD move
SENSATION
- processing involving sensory reception detecting and responding to stimuli
PERCEPTION
- a mental process of organizing and interpreting sensory stimuli sent from the sensory organs
STAGES OF PERCEPTION
- Perception
- Transduction
- Transmission
PERCEPTION - PERCEPTION
- Begins with reception when a stimulus is detected at a sensory receptor site (eye, ear)
TRANSDUCTION - PERCEPTION
- Turning Light into Sight
- If light is intense enough to activate photoreceptors, convert light energy into electrochemical energy
TRANSMISSION - PERCEPTION
- Eye to Brain
- Neural impulses travel long neural pathways in brain to be processed
GESTALT PRINCIPLES
- Group of principles that organise visual features and then integrate them into connected patterns or whole forms
- Figure Ground
- Closure
- Similarity
- Proximity
FIGURE GROUND - GP
- Viewer groups and separates some features so that part of a stimulus appears to stand out
- Object against the background
CLOSURE - GP
- Viewers tendency to complete incomplete figures by filling in imaginary contour line
SIMILARITY - GP
- Perceive stimulus that have visual features as belonging together forming a meaningful single unit or group
FACTORS AFFECTING DEVELOPMENT
- Genetics; family traits, appearance, height, hair colour
- Genotype; genetic pattern
- Phenotype; outcome of genes and environment
- Attachment; promote survival
- Maturation; time table of development in genotype
CENTRAL NERVOUS SYSTEM
- Brain/Spinal Cord
BRAIN
- Centre of NS
SENSORY NERVES
- Carry information from SENSES to BRAIN
MOTOR NERVES
- carry info from brain to muscles
- signals cross at synapse
HUMAN NERVOUS SYSTEM
- recieves and process info from body and responds
- Central NS
- Peripheral NS
CNS
- consists of al nerves in brain and spinal cord
SPINAL CORD
- consists of cable nerve fibres from base of brain to lower back
- connects the brain to the PNS
- transmits sensory info from PNS to brain
- transmits motor messages from brain to PNS
PNS
- consisting of all nerves outside CNS
- transmits sensory info to CNS
- transmits motor messages from brain to body
- SNS and ANS
SNS
- transmits sensory info recieved from sensory receptor cells to CNS
- motor messages from the CNS to the bodys voluntary skeletal muscles; Skeletal NS
ANS
- transmits motor message from the brain to the bodys internal organs/glands
- involuntary activity of internal organs/glands
- transmits messages back to the brain about the activity level of these organs
- divided into Syp NS and Parasymp NS
Sympathetic NS
- alters the activity level of INTERNAL muscles
- physically prepare us for increased activity in HIGH EMOTION OR PHYSICAL AROUSAL
Parasympathetic NS
- Maintains energy level for normal function
- Reversing SNS
FACTORS IN FORMATION OF ATTRACTION
- Physical Attractiveness
- Demographic Similarity
- Proximity
- Attitude Similarity
- Personality Similarity
PHYSICAL ATTRACTIVENESS - ATTRACTION
- First thing noticed
- Clean/Dirty
- Childlike faces for WOMEN
- Square jaw, small eyes, thin lips for MEN
THE HALO EFFECT
- Brighman 1971
- Physically attractive people are thought of as being generally attractive
THE WATCHING HYPOTHESIS - ATTRACTION
- Actively seek individuals similar to ourselves (attraction wise)
- Fear of rejection from a more attractive person
EVOLUNTIONARY EXPLANATIONS OF ATTRACTION - ATTRACTION
- Humans programmed to find someone for reproduction
- Youth & good looks signs for good reproduction
- Primarily in women
PROXIMITY - ATTRACTION
- Festinger et al 1950
- Students living in close prox chose friends with those closest to them
ATTITUDE SIMILARITY - ATTRACTION
- Bryne at al 1968
- Very important for interpersonal attraction
- Only when similarity was related to topic of important that if affected attractiveness
DEMO SIMILARITY - ATTRACTION
- Linked with relationships (age, sex, class)
- Affect friendship
PERSONALITY SIMILARITY - ATTRACTION
- similar personalities more likely to become involved
- Winch 1958 argued for opposites attract
WAKING CONSCIOUSNESS DEFINITION
- Thoughts, feelings and perceptions that occur when we are awake and alert
- Stream of info from thalamus which interprets info
- Viewed as an adaption allowing us to get along with others in our group
ALTERED STATES OF CONSCIOUSNESS
- Mental states that differs from normal waking, including sleep, day dreaming, meditation or drug induced
DAY DREAMING
- Spontaneous shifts in attention away from the here and now into a make believe world
- 90 minutes
- Stress relief
- Encourage creativity
CIRCADIAN CYCLES
- cycles last about a day
- governed by hypothalamus
- controls body temp, metabolism, blood pressure, hormone levels, hunger
- jetlag is resynchronisation of this
RYTHMNS OF SLEEP
- stage 1
- stage 2
- stage 4
- stage 4
- REM
REM
- rapid eye movement
- brain waves similar to waking state
- person deeply asleep
- dreaming
- BRAIN/PHYSIO REPAIR
- brain growth
- memory
- neurotransmitters
SLEEP THEORIES
- restoration theory
- evolutionary theory
NREM
- body
- immune system
- growth hormone
PSYCHODYNAMIC PERSPECTIVE
- personality is a result of unconscious psychological conflicts and how effectively they are resolved
- behaviour and feelings affected by unconscious
- childhood experiences
- tripartite (personality)
- behaviour is determined
- constant conflict with id & super ego and ego
- defence mechanisms
FRUED ICE BERG
- Conscious
- Preconscious
- Unconscious
FREUD - CONSCIOUS
- everything we are thinking, remembering, feeling, sense or aware of now
FREUD - PRE CONSCIOUS
- contains info ‘at the back of our minds’
- brought to surface by thinking about it
FREUD - UNCONSCIOUS
- not aware of unconscious thoughts
- still have influence over conscious feelings/thoughts
- storage place ‘unacceptable thought’
- buried thoughts, feelings, experiences, images, motived that are BAD
FREUD TRIPARTIDE
- ID
- Ego
- Super Ego
ID - FREUD
- Demanding, Impulsive, Irrational, Selfish
- Pleasure Principal; must be met
- Innate biological needs e.g. babes
EGO - FREUD
- develops in children when they begin to understand how the real world works
- Realistic, Logical, Orderly
- Reality Principal; ensures ID needs are met in socially acceptable manner
SUPER EGO - FREUD
- Conscious looking out for us
- Judging thoughts, feelings, actions
- Moral Principal; right and wrong
FREUDS STAGES OF DEVELOPMENT
- Oral (Birth-12 months)
- Anal (1-2 years)
- Phallic (3-5)
- Lantent (6-Puberty)
- Genitl (Puberty-Adulthood)
ORAL STAGE - FREUD
- Pleasure; MOUTH
- Conflict; WEANING
- Fixation; Overeating, gossip, drinking excessively, dependence on others, talking too much, overeating
ANAL STAGE - FREUD
- Pleasure; Bowel movement
- Conflict; Toilet training
- Fixation; stingy, organised, stubborn, controlling, detail, disorganised, impulsive
PHALLIC STAGE - FREUD
- Pleasure; Genitals
- Conflict; physical desire for opposite sex parent
- Castration Anxiety; create a fear of retaliation
- Child represses desires
- Identifies with father in order to posses mother
LATENT STAGE - FREUD
- Sexual impulses doormat
- Child focuses on education/social/achievements
- Consolidate same sex identity
GENITAL STAGE - FREUD
- Pleasure; Genitals
- Conflict; redirect sexual urges to appropriate figures
- All of child’s prename fixations re-emerge
- Child detaches from family
- Develops identity
- Peer love interest
DEFENCE MECHANISMS
- consciously/unconsciously chooses to use to distort/falisy truth of ones experience
- to protect one self from feeling painful emotions
- Lying, rationalisation, regression, repression, denial, suppression, projection/displacement
STRENGHTS OF FREUD
- popularity of case study
- defence mechanisms
- importance of childhood
- views influenced western thought
WEAKNESSES OF FREUD
- can’t generalise
- unscientific
- too deterministic
- bias sample (women vienna)
- socially unacceptable
TRAIT THEORY DEFINITION
- Personality is focused on differences between individuals
- Combination/Interaction of traits UNIQUE PERSONALITY
- Focused on identifying and measuring these individual personality characteristics
- Allport, Eyesnck
ALLPORT 1936
- 4000 words
- Cardinal; dominate, rare, develop later in life e.g. narcissistic
- Central; form base of personality, e.g. intelligent, honest, shy
- Secondary; related to attitudes or preferences,appear only in certain situations e.g. would be getting anxious when speaking in front of group
EYESNCK
- 2D/3D model
1. Intro/Extra
2. Neuroticism/Emotional Stability
3. Psychoticism
INTRO/EXTRA - EYENCK
INTRA - stimulus shy - hesitant - reflection - withdrawn - quiet - reserved EXTRA - stimulus hungry - outgoing - sociable - acts first - loud
NEUROTICISM/EMOTIONAL STABILITY - EYESNCK
NEUTROTIC - emotionally reactive - moody, tense, irritable, anxious STABILITY - tendency to remain emotionally constant
EYENSCK NEG/POS
NEG
- only describes limited personality types
- can’t generalise (small ample)
- questionnaires (mood affected) or 100% truthful
POS
- later researched larger sample supported ideas
P
PSYCHOTICISM
HIGH
- difficulty dealing with reality, antisocial, hostile, non-empathetic, manipulative
HUMANISTIC DEFINTION
- Look at human behavior not only through the eyes of the observer, but through the eyes of the person doing the behaving
- Personality is studied from the point of view of the individual’s subjective experience
- Maslow, Rodgers
MASLOW HEIRACHY OF NEEDS
- Physiological
- Safety
- Love/Belonging
- Esteem
- Self Actualisation
PHYSIOLOGICAL - MASLOW
- Breathing
- Food
- Water
- Sex
- Sleep
- Excretion
SAFETY - MASLOW
- Security of body
- Employment
- Safe resources
- Safe morality
- Family
- Property
- Health
LOVE/BELONGING
- Friendship
- Family
- Sexual intimacy
ESTEEM - MASLOW
- Self Esteem
- Confidence
- Achievement
- Respect of others
- Respect by others
SELF ACTUALIZATION
- Morality
- Creativity
- Spontaneity
- Problem solving
- Lack of prejudice
- Acceptance of facts
RODGERS SELF THEORY
- human ability to device self concepts; as an individual, value and relationship with others
- people are conscious architects of their own personality
- free to choose/act
- Self Theory
SELF THEORY - RODGERS
- CONGRUENCE; consistency of self concept and ones experiences
- SELF ESTEEM; necessary, belief in ones self/self respect
- Human nature is OPTIMISTIC
- PERSON CENTRES THEORY; get in touch with genuine feelings and act accordingly
SELF THEORY BENEFITS/LIMITS
BENEFITS
- CONSCIOUS EXPERIENCE; a sense of moving through space and time, needed to be human
LIMITS
- conscious experience is private/subjective
- doesn’t predict developing traits/abilities/interests
BEHAVIOURIST THEORY DEFINITION
- related to our learned patterns of behaviour
- personality stems from behaviours we learn throughout our lives
- Skinner
SKINNER
- behaviour brings rewards or avoids punishment is continued
- POS REINFORCEMENT
- NEG REINFORCEMENT
- PUNISHMENT
- all behaviour can be unlearnt
POSITIVE REINFORCEMENT - SKINNER
- something desirable is obtained to make the behaviour happen again
- to behave in the same way in order to receive reward
NEGATIVE REINFORCEMENT - SKINNER
- response or behaviour is strengthened by stopping or avoiding a negative outcome
- removal of something unpleasant
PUNISHMENT - SKINNER
- something undesirable received after a behaviour to make it stop
- attempt to decrease behaviour
SKINNER LIMITATIONS
- critiqued for being too simplistic (no robots)
- personality is more stable than behaviourist say
DESCRIPTIVE METHODS
- self report
- observer report
- test data
- life history data
SELF REPORT
AD - study of difficult behaviours - easy to distribute to large groups DIS - convenience sampling - bias
OBSERVER EFFECT
AD - captures spontaneous behaviours - avoid bias DIS - researcher inference - observer bias - time consuming - selective attention
TEST DATA
AD - quantitate data; easy to replicate - controlled environment; limit extraneous variables DIS - lacks ecological validity
LIFE HISTORY DATA
AD - ecological validity - links to past experiences DIS - expensive - time consuming - hard to replicate - can't generalize
P VALUE
- less than 0.05 they are 95% confident that what as happened wasnt due to chance
- null hypothesis can be rejected
SOCIAL FACILIATION
- tendency for people to do better when in the presence of others
SOCIAL INHIBITION
- restraint on feelings in the belief that others may disapprove of their behaviour
DEINDIVIDUATION
- loss of social identity/inhibition causing a person to lose responsibility for their own actions and ignore consequences
- Zimbardo
FACTORS THAT LEAD TO DEINDIVIDUATION
- ANONYMITY; not afraid of consquences
- PRESSURE OF SOCIAL NORMS; pressured to form to the norms
- SHIFT ATTENTION TO EXTERNAL FACTORS; reacting to environment more than internal beliefs
SOCIAL LOAFING
- person puts less effort due to feeling of anonymity in a group
SUCKER EFFECT
- when it seems that others arent pulling their weight - people reduce effort
FREE RIDER EFFECT
- when it seems that everyone else is putting in enough work so you don’t contribute
COMPETITON (GROUP)
IN
- lowers cohesion
OUT
- increases group solidarity
REALISTIC CONFLICT THEORY
- intergroup hostility arises when there is no competition for scarce but valuable resources
THEORY OF RELATIVE DEPRIVATION
- people are greedy
- even if resources arent scared, people compare what they have to others and want the same
- people are jerks
ATTITUDE FORMATION AND CHANGE
- Ideas that we hold about ourselves, others, objects and experiences
- Evaluation of a person makes about them
ABC’S OF ATTITUDES
- Affective
- Behavioural
- Cognitive
AFFECTIVE COMPONENT - ATTITUDE
- FEELINGS/EMOTIONS
- Emotional reaction
- Based on judgement; pos/neg response
BEHAVIOURAL COMPONENT - ATTITUDE
- ACTIONS
- How attitude is expressed through action
- Behave
COGNITIVE COMPONENT - ATTITUDE
- THOUGHTS
- Beliefs we have
- Result from experience
PREJUDICE
- Attitude towards group of people, based on characteristics that are ASSUMED to be common
- All girls like pink
- Attitude
DISCRIMINATION
- Treating people unfavourably on the basis of their membership to a certain group
- Jews genocide
- Action
ARDNO - DISCRIM/PREJUDICE
- Prejudice happens because of personality
- Authoritarian more likely
AUTHORITARIAN - PREJUDICE
- Negative towards those beneath them
- Obedient towards those of higher status
- Rigid in opinions
- Not open to new ideas/situations
- ‘US’ VS ‘Them’
STEREOTYPING
- involves having a belief about a certain group of individuals
- assuming that every member is the same
POSITIVE DISCRIMATION
- rebalance discrimination
- e.g. racial quotas
TWIN STUDIES
- Monozygotic; identical, same egg
- Dizygotic; non identical, diff egg
DIS - adopted twins raised in similar environments as agencies tend to adopt child into similar TA
- nothing more than coincidence
- similar age would always exhibit same things
- fail to examine differences in twins
AD - different homes, similar habits
DETERMINISM
- describes behaviour as not being under control of a person
- no chance in how you act or why you behave a certain way
REDUCTIONSIM
- all human behaviour can be explained by a cause
MULLER LYER ILLUSION
- this illusion occurs because of a misapplication of size constancy scaling
- Size constancy allows us to perceive objects in a stable way by taking distance into account
PROSOCIAL BEHAVIOUR
- any act performed with the goal of benefitting another
- motivated by altruism
ALTRUISM
- is the desire to help another even if it costs them
- could be genetic (evolutionary psych)
EVOLUTIONARY PSYCHOLOGY
- explain social behaviour in genetic factors
- evolved over time because of natural selection
- promote survival of the individual
- explains altruism 1. KIN SELECTION 2. RECIPROCITY
3. SOCIAL NORMS
KIN SELECTION - EP
- behaviours that help a genetic relative are forwarded by natural selection
- more a person ensures his or her relatives survival, the greater chances genes will pass on
RECIPROCITY - EP
- expectation that helping other will increase likelihood that they will help you in the future
- survival value of the norm may be genetic
- altruism is a social norm; ability to learn and follow norms
SOCIAL EXCHANGE THEORY
- what we do stems from desire to maximise outcomes and minimise costs
- self interest
3 TYPES OF REWARDS
- increase probability that someone will return it
- relieve personal distress off the bystander
- gain social approval, and increase self worth (cognitive dissonance)
COST AND REWARD OF HELPING
- helping is costly (physical danger, embarrassment, time consuming)
- is that people help only when the benefit outweighs the cost
- argues that altruism doesn’t exist
THE PURE MOTIVE FOR HELING
- Batons 1991
- pure altruism is most likely when we experience empathy for the person
PERSCH DETERMINANTS OF PROSOCIAL BEHAVIOUR
- gender diff
- culture diff
GENDER DIFF - PDOPB
- is a variable
- men; chivalrous, heroic
- women; nurture, long term
CULTURE DIFF - PDOPB
- help members of in group rather than outgroup
- ingroup; identifies or is a member of
- outgroup; doesnt identify with
SITUATIONAL DETERMINANTS OF PROSOCIAL BEHAVIOUR RURAL VS URBAN
RURAL
- more helpful
- effect seen worldwide
- brought up to be more neighbourly
- enhances altruistic personality
MILGRAM ON ALTRUSIM
– Urban Overload Hypothesis
- People living in cities likely to keep to themselves
- Avoid being overloaded by stimulation
ANALYSIS
- one would expect population density (over than overall) produce more stimulation, less helping
- Levine et Al studied this, results support
BYSTANDER INTERVENTION
LATANE AND DARLEY MODEL
- the greater number of bystanders, the less likely of help being offered
- bystander effect
- 5 decision steps (L&D)
1. noticing
2. interpreting as an emergency
3. assuming responsibility
4. knowing how to help
5. implementing help
COMMUNAL RELATIONSHIP
- primary concern is welfare
- e.g. helping a partner
- concerned with how much help the other person needs
EXCHANGE RELATIONSHIP
- governed by equity concerns
- governed by rules and norms
- who is getting what
BRAIN SCANNING TECHNIQUES
- MRI
- CT
- PET
- FRMRI
- EEG
- ESB
IDENTIFICATION
- type of conformity
- adopting views of a group PUBLICLY AND PRIVATELY because you value being apart of the group
CT
-
MRI
- magnetic resonance imaging
- measures which parts of the brain are using energy
- measures blood flow
- images from diff angles
- detect small things
- NON INVASIVE
EEG
- electroencephalogram
- measures electrical activity
- NON INVASIVE
- detects epilepsy
fMRI
- functional magnetic resonance imaging
- diff in blood flow
ESB
- electrical stimulation of the brain
- apply weak electric current o brain
- show brain functions
- INVASIVE
CT
- computerized tomography
- x-rays of the brain
- horizontal pic
PET
- inject harmless chemical
- collects in active brain areas
- brain activity
CONTROLLED PROCESS
- requires us to pay attention and deliberately put in effort
AUTOMATIC PROCESS
- Processes that do not require attention; they can often be performed along with other tasks without interference.
SPLIT BRAIN EXPERIMENT
- Rodger Sperry
- Epilepsy
- Cut corpus callosum
- specialization of hemispheres
SELECTIVE ATTENTION
- difficult to attend to more that thing at the same time