Social Psychology Exam 2 Cards Flashcards
Attitude
Evaluative beliefs about objects, ideas, events, groups of people, individuals.
Strong positive attitude
Lasting over time; resistant of change; predictive behavior → Not easily persuaded; if try to change it, attitude becomes even stronger. [Polarized]. People start counter arguing.
Non-attitude
Don’t care about particular object/subject; can be changed easily; not defending anything. Easy to create an attitude from someone else.
Three Components of Attitudes
ABCs:
- Affect (move emotionally)
- Cognitive
- Beliefs
Dual attitude
Loving and hating something at the same time. [You want it BUT, you don’t] Very common.
Balance Theory [Heider]
We strive to maintain cognitive balance, where our attitudes, behavior, feelings in line with each other. [Cognitive consistency is what we want]
Dissonance Theory:
Attitudes can be inconsistent with behaviors and vice versa [behaviors can be inconsistent with attitudes]
How can you eliminate dissonance?
- Change attitude
2. Change behavior
Dissonance will only occur what certain circumstances?
- Minimal compliance pressure
2. Commitment
Insufficient Justification
When you engage in counterattitude behavior for very little justification.
Postdecision Regret
When you have to choose between two equally wanted items, and you select one, you may experience dissonance.
Displacement Effect
Change of ratings after choice is made.
Impression Management Theory (Tedeschi)
There is no Dissonance; People only to manage their impression.
Self-Affirmation Theory (Claude Steele)
Argues that activities that produce dissonance are activities that threaten integrity of self-concept.
Self-Perception Theory (Bem)
There’s no motivating force, no uncomfortable mental tension.
Misattribution Paradigm
Identifying a different/false cause.
Reconciliation
When Self-Perception and when Dissonance are important