Social Psychology Flashcards

1
Q

Social influence

A

a change in a person’s thoughts, feelings, or actions that is due to another person.

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2
Q

Conformity

A

a change in behaviour in order to be consistent with agroup.

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3
Q

Compliance

A

saying “yes” to an explicit request.

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4
Q

Obedience

A

following the orders of an authority figure.

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5
Q

Asch’s line judgments

A
  • participants were asked to indicate which of 3 lines matched a target line in length.
  • they performed this either in isolation or in a group setting.
  • when group members offered the wrong answer, the participant went along with it on a surprising number of trials.
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6
Q

Normative Conformity

A

driven by the desire to be liked by others.

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7
Q

Informational Conformity

A

driven by the desire to gain information from others.

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8
Q

Situational factors of conformity

A

1) ambiguity
2) level of expertise
3) size of group
4) uniformity

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9
Q

Reciprocity technique

A
  • Cialdini’s Trick #1

first offering a person a small gift before making the critical request.

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10
Q

Foot in the door technique

A
  • Cialdini’s Trick #2

getting the person to agree to a small request first before presenting them with the larger request.

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11
Q

Ambiguity

A

one good way to navigate an unclear situation is to see what everyone else is doing.

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12
Q

Group size

A

conformity increases with group size.

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13
Q

Uniformity

A

if everyone else is doing it

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14
Q

Person factors (conformity)

A
  • age: peaks in grade 9
  • gender: higher in women
  • culture: higher in collectivist cultures.
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15
Q

Fundamental attribution error

A

a tendency to believe that a behaviour is due to a persons disposition rather than the situation in which the person finds themselves in.

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16
Q

Availability heuristic

A

people judge the frequency of something by how easily it comes to mind.

17
Q

Anchoring Effect

A

tendency to be influenced by a suggested reference point, pulling our response toward that point.

18
Q

Cortical blindness & Social Cognition

A
  • if someone is cortically blind the sense of being looked at is so powerful that they can detect it.
  • amygdala activates when someone is looking at you, even if you can’t see them.
19
Q

Stanley Milgram

A
  • study on obedience.
  • participants were assigned to the role of a “teacher” responsible for administering electric shocks to the “learner”.
  • participants were told they could not stop.
  • most of the participants gave highest level of shock (believed it could be fatal).
20
Q

Disposition attributions

A

people behave the way they do because the type of person they are.

21
Q

Situational attributions

A

people behave the way they do because the situation around them.

22
Q

Automatic cognition

A
  • non conscious
  • involuntary
  • effortless
  • rapid
23
Q

Controlled cognition

A
  • conscious
  • voluntary
  • effortful
  • slow
24
Q

Social cognition

A

the perception of others appears to be deeply rooted in the brain.

25
Q

Cialdini’s Tricks of the Trade

A

Book: The Psychology Influence of Persuasion, reveals trade secrets and some counter measures.

26
Q

Norm

A

group rule about how members should act in a certain context.

27
Q

Self-reported Attractiveness

A

self reported judgments are shaped on what our peers think.