Social Psychology Flashcards
Social influence
a change in a person’s thoughts, feelings, or actions that is due to another person.
Conformity
a change in behaviour in order to be consistent with agroup.
Compliance
saying “yes” to an explicit request.
Obedience
following the orders of an authority figure.
Asch’s line judgments
- participants were asked to indicate which of 3 lines matched a target line in length.
- they performed this either in isolation or in a group setting.
- when group members offered the wrong answer, the participant went along with it on a surprising number of trials.
Normative Conformity
driven by the desire to be liked by others.
Informational Conformity
driven by the desire to gain information from others.
Situational factors of conformity
1) ambiguity
2) level of expertise
3) size of group
4) uniformity
Reciprocity technique
- Cialdini’s Trick #1
first offering a person a small gift before making the critical request.
Foot in the door technique
- Cialdini’s Trick #2
getting the person to agree to a small request first before presenting them with the larger request.
Ambiguity
one good way to navigate an unclear situation is to see what everyone else is doing.
Group size
conformity increases with group size.
Uniformity
if everyone else is doing it
Person factors (conformity)
- age: peaks in grade 9
- gender: higher in women
- culture: higher in collectivist cultures.
Fundamental attribution error
a tendency to believe that a behaviour is due to a persons disposition rather than the situation in which the person finds themselves in.