Social Psychology Flashcards
social psychology
the scientific study of how a person’s thoughts, feelings, and behavior are influenced by the real, imagined, or implied presence of others
social influence
the process through which the real or implied presence of others can directly or indirectly influence the thoughts, feelings, and behavior of an individual
conformity
changing one’s own behavior to match that of other people
groupthink
kind of thinking that occurs when people place importance on maintaining group cohesiveness than on assessing the facts of the problem with which the group is concerned
consumer psychology
branch of psychology that studies the habits of consumers in the marketplace
compliance
changing one’s behavior as a result of other people directing or asking for the change
foot-in-the-door technique
asking for a small commitment and, after gaining compliance, asking for a bigger commitment
door-in-the-face technique
asking for a large commitment and being refused and then asking for a smaller commitment
norm of reciprocity
assumption that if someone does something for a person, that person should do something for the other in return
lowball technique
getting a commitment from a person then raising the cost of that commitment
that’s-not-all technique
a sales technique in which the persuader makes an offer then adds something extra to make the offer look better before the target person can make a decision
obedience
changing one’s behavior at the command of an authority figure
norm of reciprocity
if someone does something for a person, the person should do something in return
group polarization
the tendency for members involved in a group discussion to take somewhat more extreme positions and suggest riskier actions when compared to individuals who have not participated in a group discussion
social facilitation
the tendency for the presence of other people to have a positive impact on the performance of an easy task
social impairment
the tendency for the presence of other people to have a negative impact on the performance of a difficult task
social loafing
the tendency for people to put less effort into a simple task when working with others on that task
attitude
a tendency to respond positively or negatively toward a certain person, object, idea, or situation
affective component
the way a person feels toward the object (emotional), poor predictors of behavior unless this is very strong/specific
behavior component
the action that a person takes in regard to the person, object, or situation
cognitive component
the way a person thinks about himself, an object, or a situation
milgram study
“teacher” administered what they thought were real shocks to the “learner”
characteristics of groupthink
invulnerability, rationalization, lack of introspection, stereotyping, pressure, lack of disagreement, self-deception, insularity