Social Psychology Flashcards
Attribution
Inferences people make about the causes of events and behavior
Fundamental attribution error
The tendency to attribute others behavior to personality traits, abilities and feelings (internal factors)
Self serving bias (actor observer bias)
Tendency to attribute successes to dispositional factors and failures to situational factors
Central route to persuasion
Involves deeply processing the content of the message (logistics and statistics)
Peripheral route to persuasion
Other aspects of the message including the characteristics of the person imparting the message (attractiveness of the spokesperson)
Best routes to persuasion
A two sided argument, emotional message, expert messenger and do good feel good phenomenon
Attitudes
Belief based feelings
Mere exposure effect
The more one is exposed to something, the more likely one will come to like it
Relationship between attitudes and behaviors
I———————>
Attitudes Behaviors
Foot in the door phenomenon
People are more likely to agree with something large when they are first presented with something small
Door in the face phenomenon
Tendency for people who say no to a large request will comply with a smaller one
Phil Zimbardos prison study
Stanford prison experiment
Study showed that people will conform to the social roles they are expected to play
Leon Festingers cognitive dissonance theory
People change their attitudes when they realize thoughts or cognitions they hold are not consistent this conflict creates dissonance or psychological discomfort
Chameleon effect
Non-consciously imitate others body position (might show empathy)
Mood linkage
People non-consciously imitate others emotions
Social psychology
Influence of real, imagined or implied presence of others
Normative social influence
Conform due to fear of being judged by peers- avoid rejection and gain approval
Informational social influence
If we are unsure of what is right, and if being correct matters, we are very receptive to others opinions
Stanley Milgrams obedience study
Teacher (true subject), learned (confederate), experimenter (confederate)
Demonstrated compliance with an authority figure
63% of teachers “killed” learner with little prompting
93% “killed” learner when they were instructing someone else to administer the shocks
Social facilitation
People good at a task will perform better when people are watching
Social inhibition
People bad at a task will preform worse when being watched
Social loafing
When in a group, people exert less effort
Deindividuation
People get swept up in a group and lose sense of self
Group polarization
Groups tend to make more extreme decisions than each individual
Group think
Group member suppress their reservations about the ideas supported by the group
Bay of pigs: (1961) failed military invasion of Cuba
Jonestown: about a thousand commuted suicide by cool aid with cyanide