social psychology 2003 Flashcards

1
Q

Humans are … social
Environment has …. effect on socialization eg. SES, country
Our interactions with others shape our ….

lecture 1

A

innately
large
behaviour (change beh in dif situ)

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2
Q

diference between Personality psychologists and Social psychologists ?

A
  1. assess stable traits over time
  2. examine environmental influences
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3
Q

whats more predictive personality or social psychologists

A

maybe social (enviro)

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4
Q

Defining social psychology

A

The scientific study of the effects of social and cognitive processes on the way individuals perceive, influence, and relate to others

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5
Q

Social vs cognitive processes

A

Social processes
Our thoughts, feelings, and behaviors are influenced by the people around us, the groups to which we belong, the teachings of our parents, and our culture

Cognitive processes
Our memories, perceptions, **thoughts, and emotions guide our understanding **of the world and our actions

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6
Q

what do Sociologists do?
1. PREFERRED
METHODS
2. FOCUS OF
OBSERVATIONS
3. EXAMPLE: THE STUDY
OF AGGRESSION

A

study society, social behavior, and the structures that govern human interactions.

Surveys, demographic
patterns of data

Group-level behaviors
and social expectations

Group characteristics of aggressive behavior

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7
Q

what are Anthropologists? they…
1. PREFERRED
METHODS
2. FOCUS OF
OBSERVATIONS
3. EXAMPLE: THE STUDY
OF AGGRESSION

A

study humans, cultures, societies, and their development over time

Detailed observations of people in a given culture

A discrete group of
people over time

Cultural habits of
aggression within a
discrete setting

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8
Q

Clinical
psychologists
1. PREFERRED
METHODS
2. FOCUS OF
OBSERVATIONS
3. EXAMPLE: THE STUDY
OF AGGRESSION

A

addresses behavioral and mental health issues

Therapeutic interviews
and tests

Individuals who have
problematic thoughts or behaviors

Individual and
interpersonal causes of
aggression

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9
Q

what do Social
psychologists study?
1. PREFERRED
METHODS
2. FOCUS OF
OBSERVATIONS
3. EXAMPLE: THE STUDY
OF AGGRESSION

A

how peoples thoughts etc are infleunced by the presense of others

Controlled experiments
and observations

Everyday people in
individual or group
settings

Experiments testing the causes and control of
aggression

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10
Q

Early breakthroughs
of social psych

A

Wilhem Wundt’s Völkerpsychologie (1900-1920)
Norman Triplett’s social facilitation experiment (1897)

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11
Q

First textbooks published in 1908

A

William McDougall (cofounder of BPS)
Edward Ross, but they were a sociologist and American (eww)

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12
Q

who Published a textbook in 1924
Emphasizing importance of experimentation
what did it argue

A

Floyd Henry Allport
…the best way to understand groups was by studying the individual, not the group itself (sets us apart from sociology)
brother= gordon allport

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13
Q

in the 1920’s psychology was dominated by…. by….

A

behaviourism…watson and skinner
(what was observed)

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14
Q

after behaviourism, then Social psychologists recognized the importance of people’s ….

A

thoughts, beliefs, attitudes, etc.

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15
Q

Hitler’s rise motivated many psychologists to flee to U.S leading to…

A

Brought other theoretical influences
Gestalt and anti-behaviorist psychologists who emphasized cognition

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16
Q

Shifted focus of research
Persuasion techniques during wartime
Authoritarianism
Discoveries of atrocities post-WW2

A
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17
Q

Kurt Lewin
Emigrated from… to … in…
Behaviour as … of individual and environment
Died young, but ….
such as….

A

Emigrated from Germany to US in 1933
Behaviour as function of individual and environment
Died young, but trained several notable social psychologists
…. Leon Festinger (cognitive dissonance)
Stanley Schachter (physiology and emotion)
Several more (see chapter 2)

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18
Q

After WW2…
Emphasis on …
Discoveries of …
why…

A

how groups impact individual behavior
atrocities (violent acts) post-WW2… why?

Social influence and conformity
Bean estimation experiment (Jenness, 1932)
Auto-kinetic effect experiment (Sherif, 1935)
Line study (Asch, 1956)

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19
Q

Milgram’s obedience studies (1960s)
asked…

A

Could a person be pressured by others into committing an immoral act, such as hurting a stranger?

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20
Q

Stanford Prison Study (1971) by…
participants were…
the G became… P became…
behav changed on their….

A

Philip Zimbardo
…randomly assigned to be a prisoner or guard
aggressive, submissive
… expectations of that societal role

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21
Q

Social cognition (1970s - 1990s)

A

Emphasis of cognitive processes and theory
Less reliance on reactionary studies replicating social phenomena
Attribution of behaviors
Automatic versus controlled processes
Motivation and emotion regulation
Introduction of ethical review boards
Advanced statistical analyses introduced

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22
Q

Present day

A

Interdisciplinary and applied approaches
Emphasis of neuroscience methods
Importance of cultural differences
Use of online recruitment for diverse samples
Use of virtual reality (work in progress)
Advanced statistical analyses
Replication issues of classic paradigms
Open science practices

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23
Q

Social psychology tends to follow recent events
1. ww2 atrocities…
2. kitty genovese murder…
3. 911 attacks
4. civil rights mov…
5. rise of femanism…
6. police shootings…

A

(conformity/obedience)
(bystander effect)
(Muslim/Arab prejudice)
(stigma and intergroup conflict)
(sexism and stereotype threat)
(racism and weapon misidentification)

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24
Q

Social psychologists value diversity

A

Began with Western heteronormative standpoint (White dudes)
Culture influences the individual
Importance of intersectionality
We are a combination of ethnicities, religions, sexualities, etc.
Diversifying research is essential to understanding human behavior

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25
Is behavior shaped more by biological factors (“nature”) or by environmental factors (“nurture”)?
Behavior is influenced by both in varying degrees Some view this as a false dichotomy
26
How can we explain why good people do bad things?
Interested in justifications or explanations, not what is good or bad Behavior is often shaped by our environment and context
27
Why do humans live in groups?
Humans as social animals Evolutionary perspective Harm of group decisions Embedded cultural norms
28
Why do stereotypes and prejudices exist and persist?
Relationship between stereotypes and instincts Automatic processes and use of heuristics
29
Is science the best way to learn about social behavior?
Replication crisis! Several classic, foundational studies have failed to produce repeatable results Data manipulation False positives Recent emphasis on replication studies to find “true effects” Academics need to be more open and honest with their data, sharing their raw data with the public so others can check their work
30
Replication crisis
39% studies replicate in psychology 54% in the very top journals! Not just psychology! 11% of drug studies replicated 59% of highly cited clinical research studies 44% of genetic studies 25% of studies in economics
31
what is causing the replication crisis?
Under-powered designs 20 participants per cell used to be the “standard” Stopping collection whenever hypotheses were met Dropping (and not reporting) conditions if they did not work Dropping (and not reporting) dependent variables that were not consistent with predictions
32
what is publication bias?
33
What does the replication crisis have to do with social psych?
Self-control failure (ego depletion) At the heart of the replication crisis in psychology One of the most studied areas in social psychology Mass replications have found small or no effects Meta-analyses mixed…
34
evidence of ego-depletion of replicaiton crisis...
Hagger et al. (2010) Found evidence of ego-depletion using 83 studies Studies used in meta-analysis were published Publication bias! What about non-published studies?
35
2 types of research 1- basic science is... 2- applied science is...
Research that **increases understanding** and theory Tries to **understand a given phenomenon** **basic knowledge is transformed into practical solutions** to adress** real world probelms **
36
basic science is used when in... setting for example...
universities and research institutes how im increasing my knowledge in lectures
37
applied science is used in... setting for example...
Healthcare Workplace Communities ... how doctors apply knowledge from uni to find a cure as a solution for a disease in the uk
38
circle summary of the scientific method 4 steps
1. observe a pattern 2. generate a hypothesis 3. scientifically test hypothesis 4. interpret results and refine hypotheis (make more specific)
39
cross-sectional data is data taken at ..... there are .... participants issues...
one time point multiple need to do an experiment to see if cause-and-effect relationship (if just use obervation could be correlation)
40
Longitudinal data is taken at.... with the .... participants its better for finding a .... but if not experimental...
two or more time points same ... cause and effect relationship will be correlational not causation... and may be other variables leading to the cause
41
Structural equation modelling (SEM) is the diagram that... it allows for...
Maps out complex relations between many factors/variables ... simultaneous analysis of multiple relationships
42
within subject design is.... between subject design....
when same participants are exposed to all conditions diferent participants are in dif groups and some do a and some do b
43
Double blind control in experiments is when studies are ... to prevent... its when the ... single blind is ...
randomised.. bias Researcher and participant are oblivious of the condition they are in ..when only participant is unaware of their condition
44
in experimental designs participants are... in a Quasi-experimental design groups of interest..... for example they cant control the ... of people or whether people ...
randomly assigned to one group ... cannot be manipulated, occurs naturally (pre-existing) or unethical to manipulate race.... smoke
45
Issues with quasi-experimental designs cant demonstrate...
* **Lack of control **or comparison group, potentially unreliable individual differences may have influenced categorization in a group eg. Is behaviour due to belonging to a group or vice versa? Cannot demonstrate cause and effect!
46
Advantages of quasi-experimental designs
Social psychologists very interested in pre-existing groups like race... gender... find out more about steryotypes
47
Researcher wants to examine differences in takeaway habits between those who live in the city versus the suburbs… so quasi-experimental is... promlem is livign in city dosent CAUSE more takeaways theres ...
IV= city vs countryside participent othere confounding variables like personality.
48
issue with social experiments, Ecological validity which is
how well a study’s results apply to everyday life situations outside of the controlled experimental environment.
49
issue with social experiments, Use of confederates (which are...) may...
actors not be convincing (online better)
50
3 dif types of research designs ...
experimental quasi- experimental non-experimental
51
experimental design used to...
determine the causes of behaviour that can expain why it occurs
52
quasi-experimental design is used to ...
identify the relationship between pre-existing variables
53
non-experimental design is used to...
describe variables and predict the relationship between variables
54
meta- analysis is a ...
statistical technique used to combine the results of multiple independent studies on the same topic to arrive at a more comprehensive and reliable conclusion
55
ethical concerns of qualitative methods is that...
...they measure sensitive information and Some individuals may not honestly report sensitive information so ensure its all anonomous
56
a Construct is an .. eg.
..Attempt to capture **pattern of behavior** Hard to capture directly due to vagueness depression, self-worth...
57
Operational definition is an... it can be... or .... eg...
Attempt to **identify way to capture construct** Can be quantitative or qualitative Vary in reliability, but there are usually endless options eg. stress can be reported in a **questionare ** Exceptions: Height Weight Age
58
Operationalizing constructs is when we.... for example a conceptual def of happiness is... and a operational def of happiness is...
define constructs in a way that makes them measurable and observable in a specific research context. ... Happiness is a state of well-being .... Happiness will be measured by the score on the Subjective Happiness Scale, where participants rate their overall happiness on a scale from 1 to 7.
59
ways to operationalise constructs include...
Natural observation Self-report scales (e.g., questionnaires) Physiological measures (e.g., EEG, heartrate) Reaction times (e.g., during Stroop task) Specialized behavioral tasks Implicit Association Test (e.g., unconscious biases) Flanker task (e.g., attention and executive control) Reading span task (e.g., working memory)
60
2 types of operationalizations explicit which is... and eg.... implicit which is... and eg....
Conscious and deliberate Self-reported by participant (e.g., survey) Unconscious and automatic Gut reactions or impulsive decisions made by participant Behavioral tasks, natural observation, facial expressions, etc.
61
# operationalizating constructs why are implicit measures better than explicit however they both...
because of social desirability and ppl lying on surveys. ... tap into different kinds of information so both helpful
62
# operationalize constructs implicit assosiation test (IAT) is a way to it measures.... when two concepts are assosiated people... and vise verser so the RT tells us about the ...
Common **assessment of attitudes** Captures **associations in memory** Assumption these are **automatic** strength of automatic associations between concepts react faster assosiation of 2 concepts
63
# IAT the D-score is a ...
**statistical measure **that represents the **difference in response times** when participants categorize pairs of stimuli that are either **congruent or incongruent** with their implicit biases.
64
# IAT the D-score equation is...
dif in reaction times/ pooled standard deviation of the response times
65
# interpreting the d-score IAT postive d-score= negative d-score=
congruent bias (responded faster when the pairing matched their implicit biases or stereotypes) eg. white ppl=good and black ppl=bad (steryotype) incongruent bias (participants responded faster when the pairing went against common stereotype)
66
Issues with IAT
forces categorization prime participants with stereotypes rather than assess them
67
contempoarary approaches help to improve the reliability, credibility and replicability of studies by focusing on....
Design Protocols Hypotheses Materials Analyses Exclusions
68
# contemporary issues Exploratory analyses is ... its problem is...
...a set of **statistical techniques** and methods used to analyze data to uncover patterns etc.. without having a pre-defined hypothesis basically.... **Hypothesizing after results are known** (aka. *HARKing*) that **Findings** may be **type I error ** (false positive)
69
exploratory research is ... and a confirmatory hypothesis is... which invloves...
gathering info/building theories testing the theory .... a directional and prior prediction
70
Exploratory research questions have...
open-ended hypotheses You think something is going to happen, but unsure what - Conflicting theories - Not enough literature pre-registered along with hypotheses/analyses - which means formally documenting the research questions, planned analyses, and hypotheses before conducting the study to increase credability
71
the confirmatory research process steps
1. form hypothesis and analysis plan 2. collect data 3. analyse data acording to analysis plan 4. interpret and report results 5. publish and distrobute research output 6. replicae results
72
Controlled processes are .. they are... for eg.... they are also ... and require an ... they are normally captured by.. ## Footnote lecture 3
Deliberate and intentional behaviors potentially limited ... mental fatigue and working memory constraints. goal-dependant awareness of behaviour explicit measures
73
controlled process are dependant on... .... theory
motivations self-determination theory
74
automatic processes are... for example... they tend to be captured by.. they are influenced by 3 things...
uncontrollable or unconcious processes .. gut reactions/ knee jerk responces implicit measures priming, facial cues and environment
75
# Gilbert & Hixon (1991) found that cognitive busyness may decrease the... but increase the liklihood that ...
liklihood that a particular steryotype will be activated .. an activated steryotype will be applied
76
# startle eyeblink responce and self report, david m amodio individual diferences in the activation and control of affective race bias
high internal and those with low external motivation exibited less affective race bias in blink responces. high internal motiv less racial bias then low IM.
77
# Payne (2001) Weapons identification task participants are shown an image of either a ...... (the prime) followed by a picture of either ..... participents asked to identify whether imagine is a ... or not participants more likley to press yes if its a ... face before Incongruent pairings harder to categorize for example...
black or white face, a gun or harmeles object , gun, black eg. Black-Tool White-Gun
78
# payne 2001 what did payne find from the weapon iddentification task? he distinguished between .... and ... processes
automatic and controlled. The racial bias that led to quicker identification of guns after seeing Black faces was thought to be **driven by automatic processes **
79
the motivated tacticians continnum is a continuum between ... and ... processes where u land depends on 2 factors.... and .... if .... and .... is low we use ..... if ... and ... is high we use....
automatic and controlled motivation and cognitive resources M and CR are low= auto M and CR are high= controlled
80
an important social cue is.... FF and eye... another is... so you can determine appropriate... and can alter ther perceptions like...
faces facial features, contact environment , behaviour , dangerous situations
81
# ruth mayo face-name matching effect is when people can guess somones .... (in a list) by looking at a picture of their .. ..... produce this effect
name, face existing name steryotypes ..
82
shooter bias task is when presented with a .... which contain people who are either ... or .... and are either carrying a ... or ... participents have to decide if they are or not, and .... is measured
scene, black or white, gun or other object, reaction time
83
results for shooter bias task show that faster ...for ... when a ... person and more mistakes for ... showing ...
reaction time, shoot, black black ppl racial bias
84
the dangerous context video game task is a variation of the .... , but it incorporates specific .... eg... it found that the dangerous context seems to amplify ..... , leading to a higher rate of false positives (...) when the target is ....
Shooter Bias Task, environmental cues, dangerous or safe contexts implicit racial bias ,shooting an unarmed person, black
85
social memory is when we... eg.. which helps to... and ... this information is stored in...
store information relevant to ourselves and others.. remembering stuff about others .. form oppions on others and navigate novel situations assosiative networks, spresing activation and semantic network model
86
spreading activation is when...
When a concept or node is activated in your mind (e.g., you think of "summer"), this activation spreads out along the network to related concepts (e.g., "sun,"
87
Social-cognitive approach to personality is when ..
personality is not a fixed trait but rather a dynamic system influenced by interactions between a person’s thoughts, behaviors, and social context.
88
a self- schema is
Cognitive representations of oneself that one uses to organize and process self-relevant information Consists of the important behaviors and attributes
89
# self schemas People behave differently due to .... in self-schemas Provide a framework for organizing and storing information about our ...
individual diferences, personality
90
Self-reference effect is when ...
information related to oneself is processed more deeply, encoded more effectively, and recalled more easily than information not related to the self.
91
Self-perception theory: Things that seem to occur frequently ... theory is particularly relevant in situations where our.... Situational factors may determine:
we make judgments about our own thoughts and attitudes the same way we make judgments about others' behaviors—by interpreting our actions in various situations. enter self schema Unless situational factors can account for the behavior internal states are weak Intrinsic motivation Extrinsic motivation
92
Self-determination theory is the role of... 2 types of motivations= which one increases motivations to repeat behaviour again?
role of intrinsic and extrinsic motivations in influencing behavior. extrinsic and intrinsic
93
Looking-glass self is when.. We sometimes .... what others think about us which can be..
Other’s perceptions of us feed into our self-schema assume, inaccurate
94
Social comparison theory is.. 2 types of social comparision are.. we compare ourselves more to people who are... we tend to do ...
innate drive to evaluate their own abilities, opinions, and emotions by comparing themselves to others. upward= When we compare ourselves to someone who is better than us, often to improve on a particular skill downward= When we compare ourselves to someone who is worse than us, often to feel better close to us downward comparisson
95
multiple selves? All of these sources suggest that we are different people:
At different times Around different people In different settings
96
When selves don’t align we... we have Three simultaneous selves=
experience emotional discomfort Actual self Ideal self Ought self
97
actual self= ideal self= ought self=
The person we think we are right now The person we hope to become What other people want us to be.
98
Self-Presentation Theory is when one... we use...
Adapt to fit into the situation Present ourselves to make an impression on others Impression management and self-monitoring
99
What is self-control? its used to balance...
Ability to override thoughts, emotions, and behaviors Implement behaviors which are appropriate for the situation Self-expression: Actions consistent with self-concept (actual self) Self-presentation: Actions shape others’ impressions of us in positive ways (ought or ideal self)
100
self - control is required to... self control is dependant on... what depletes this resources? prolonged use causes.. resources need to be...
shift from actual to ideal self. limited resources like eg. gluecose stress Prolonged use of self-control causes “fatigue” Resources need replenished before further use
101
Strength model of self-control is when time 1= time 2 after engaging self control=
high self control resources low self control resources
102
# Inzlicht et al. (2014) Process model of self-control: Controlling your behavior shifts motivation.... Motivation temporarily shifted towards ... basically increase motiv for... and decreased for...
.. away from further control .. rewarding behavior Resources not depleted, just redirected Fatigue leads to reward seeking want to tasks, have to tasks
103
Excess use of self-control leads to: Increased motivations to engage in ... .... response to rewarding stimuli Lack of attention to engage in any...
rewarding behaviour Exaggerated emotional .. effortful behavior
104
Self-Discrepancy Theory eg.
discrepancies among these selves can lead to emotional discomfort and influence personal motivation. Can lead to mental health problems Depression Social phobia Eating disorders Poor self-esteem eg. someone feels they should be more responsible or successful based on external expectations, failing to meet these standards can lead to feelings of guilt, anxiety, or inadequacy.
105
Self-esteem is ones... enhancing self esteem can be done with a few methods... upward comp may lead to...
Confidence in one’s abilities Self-worth or respect self - serving bias, the better than average effect, downward social comparison improvements but requires effort so use downward to compensate
106
protecting self esteem when get feedback...
.. like good feedback and take on board and bad feedback just ignore eg a quiz on personality
107
Dark side of protecting self-esteem Inflating self-esteem may lead to:
Narcissism False confidence Lack of empathy Academic problems And more!
108
cultural diferences in self esteem
collectivist cultures (e.g., many Asian, African, and Latin American societies) prioritize group harmony, family, and community over individual achievement.
109
What is an attitude? ## Footnote lecture 4
cognitive representation that summarizes evaluation of an attitude object (e.g., belief) Attitude objects may be the self, other people, things, actions, events, or ideas Attitudes have direction intensity
110
Measuring attitudes
Self report on attitude scales Observation of behavior Physiological measures (e.g., EEG, heartrate, skin conductance) Reaction time measures The Implicit Association Test!
111
Attitude functions, We evaluate everything we encounter almost instantly: Attitudes help people navigate the environment which....
Provides shortcuts to guide behavior Reduce cognitive effort needed to make decisions
112
Attitude formation acrynim
CAB cog, beh, affective
113
attitude formation: Affective information: Behavioral information: Cognitive information:
Feelings and emotions about the object : Information about past, present, or future interactions with the object : Facts and beliefs about the object
114
CAB book example of lady gaga book cognitive info= thoughts= affective info= feelings= nbehavioural info= behaviours
she endows youth foundations shes amazing i feel pumped when i hear her music feel happy when i see her music videos i download all her songs and would drive 1000 miles to see her downloading her new track
115
We form attitudes consistent with the information we have about the attitude object ..... information is weighted more heavily in forming the attitude than is .... information Attitudes reflect those parts of the information that are currently .... Often dependent on .... May vary ...
negative , positive , accessible or salient, context/environment, over time
116
Associative-Propositional Evaluation (APE) model shows us that: Learning occurs through:.... a and b
Learning occurs through: Associative learning Propositional learning
117
Associative learning: Semantic Network Model mental links form....
Mental links form between concepts based on shared properties Shorter path between concepts = stronger association in memory Nearby concepts also activated Spreading activation!
118
APE model, assosiative learning when 2 stimuli are .... paired together= hebbian law= example= Merely co-occurrence of stimuli can influence behavior... eg...
frequently.. =Creates semantic link in memory Hebbian law “Neurons that fire together, wire together!” Classical conditioning (e.g., Pavlov’s dog) .... Flowers Pleasantness and Black Americans Violence (e.g., media exposure)
119
# ape model Propositional learning is when....
Mental links are elaborated upon, requires conscious effort Creation of causal relations between associations Attempt to validate associations
120
APE model summary= Associative learning = creates... Propositional learning =explains...
Associative learning = Creates simple links in memory Black Americans-Violence Alcohol-Positive emotions Propositional learning = Explains simple links in memory Black Americans are violent Alcohol causes me to feel happy
121
Associative information .... Propositional information
Co-activation of concepts Spontaneous emotional response (captured via implicit measures) Can be rejected (if you have the energy) Validation and explanation of associations These associations are further strengthened (if validated) More deliberate judgments (require energy, captured via self-report)
122
Conflict and independence among these two processes (gut responces)
Associative information can be activated (e.g., gut response) regardless of whether you believe the response as appropriate Propositional information may override gut responses if they are inconsistent and you have the motivation (and resources) to do so
123
Associative processes examples= Propositional processes Validate associative information eg=
“I dislike insects” vs “Bugs look disgusting” “Insects in the house make me uncomfortable ” “I dislike insects”
124
Changing attitudes via APE model Target .... learned information Avoid activation of ..... associations e.g.
associative negative associations e.g., well-known, admired Black Americans reduce racial bias Associations are hardwired into memory and difficult to change
125
Changing attitudes via APE model: Evaluative conditioning aims to replace or create.....
Aims to replace or create new links between concepts in memory Co-activation of emotional stimuli and target stimuli Stigmatized groups Alcohol
126
APE model interventions important things to consider for evaluative conditioning: .... stimuli do not need to be related to target stimuli Conditioning is not meant to ..... Only targeting ..... responses
Emotional stimuli do not need to be related to target stimuli Conditioning is not meant to create causal relationships Only targeting “gut” or immediate emotional responses
127
APE model interventions From associative to propositional learning: During ....., some notice the odd pairings Contingency awareness .... What happens? .....
evaluative conditioning, “I think this is supposed to make me like alcohol”, Effectiveness increases
128
# APE model interventions Why is knowing about something make it more effective? Creates... Propositional learning! Instead of simple Black-Positive or Alcohol-Positive associations, contingency awareness leads to an elaboration of this simple link
causal explanation between concepts
129
what is evaluative learning individuals learn to associate a particular stimulus with ...... its a type of ... unlike... which...
a positive or negative emotional value based on past experiences. - assosiative learning - propositional learning, which involves understanding facts or logical relationships, evaluative learning is more about emotional responses rather than factual knowledge. -
130
Changing attitudes via APE model why doe these changes occur? through...
cognitive dissonance
131
what is cognitive dissonance?
Discomfort from conflict between attitudes and behavior, uncomfortable tate of arousal We aim to resolve this discomfort by resolving conflict Change behavior to match new associations/ attitude
132
cognitive dissonance example smoking
Imagine you know that smoking is bad for your health (belief), but you smoke anyway (behavior). This conflict creates cognitive dissonance. To reduce it, you might try to quit smoking, convince yourself that smoking isn’t that harmful, or ignore the risks.
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when changing attitudes you have to make sure...
that the change is freely chosen, self determination theory, external or internal motivation? external= somone wants u to quit smoking internal= want to quit to improve health. internal is best
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# Festinger and Carlsmith (1959) study- what happened? found
participants in lab 'somethings gone wrong with experiment can you help with this task' boring task for an hour after told the next particiapnt was coming in, asked if they could lie to the next and say they loved it. offered 1$ or 20$ if payed 1 not enough justification to lie, but 20$ would defo lie. when we do something that dosent match our feelings, we change our feelings to account for that as we dont like ot be inconsistent.
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# Daryl Bem Self-perception theory is it similar to cognitive dissonance?
Our own behavior as a basis for inference for self-schema Depends whether behavior intrinsically or extrinsically motivated (similar Change in attitudes NOT due to… Uncomfortable states Anxiety/arousal)
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applying self- perception theory to the APE model..
1. assosiative info promotes new automatic behaviour (shop- more likley to buy a salad then sandwich) 2. recognise that behaviour is inconsistent with propositional information regarding attitude object 3. change propositional info to match new behaviour 4. now assosiative/ proppositional info match, furthur strenghtening the liklihood of this nehaviour to occur in the future.
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changing attitudes: priming
Activate information to change behaviour Conscious or unconscious May activate nearby concepts to alter perceptions Spreading activation APE model
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priming example= social questionare
developed Questionare brought students in, lied to them and said computers not working but can u just fill in this questionare 'how common is it for ppl to drink to socialise with others' positive vs ' now common is it to drink and drive an automobile' negative consequence priming them... prime with social= no avoidance of alcholol prime with drive= avoidance went up, less likley to drink
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changing attitudes: Elaboration likelihood model
When do people accept or reject information? Elaboration = critical evaluation of arguments, some do and some dont depedns on dif things.. Some arguments accepted as is with no elaboration Other arguments may elicit high elaboration If inconsistent with already learned information If relevant to your self-schema These arguments critiqued and may be rejected!
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How do we reduce resistance? (e.g., no elaboration) 2 diferent routes of persuasion....
Central routes of persuasion Scientific evidence Logic-based arguments Peripheral routes of persuasion Highly emotional (e.g., use of fear) Aim to change associations in memory
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peripheral routes are best changing .... eg... not enough if...
Peripheral (emotional) routes may be effective in preventing ... maladaptive health behaviors from forming Tobacco packaging- - somone has a long held belief.
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peripheral routes dont always work for example...
But implementation of plain packaging did not stop everyone from smoking… right? Peripheral routes not effective in changing persistent behaviors Emotion-based interventions may promote high elaboration when they are counterintuitive to our longstanding beliefs and attitudes Enter… central routes!
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central routes use... to reduce elaboration....
logical arguments to change behavior Still may be met with high elaboration if counter to attitudes ... Combine with peripheral route Promote trustworthiness of information or source
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if argument comes form 'experts' in the field...
more likley to trust central routes Typically elicit lower elaboration (leads to less deep thinking) More effective in changing persistent behaviors
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# elaboration liklihood model example= calender found...
swimsuit of cheerleading students manipulated a couple things listen to recordeig to either justify it or not strong argument of central route= sexist attitudes, tarnish rep vs weak advertising= free advertsiing (not convicing) stronger argument= less elaboration doctor who was expert= less elaboration
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elaboration liklihood model strong arguments alone.... However, experts may change attitudes even if....
.... may be sufficient in changing attitudes, regardless of the source of information .... arguments or statements are weak! These effects depend on personality/individual differences Some may be skeptical regardless of expertise!
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# elaboration central routes... peripheral routes...
higher lower elaboration
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Stereotypes are... Prejudice: Discrimination: ## Footnote week 5
Stereotypes: Impressions of groups that people form by associating the groups with particular characteristics Prejudice: Positive or negative evaluations of a social group or its members Discrimination: Positive or negative behavior directed toward a social group or its members
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theories of bias
Social Identity Theory Realistic Conflict Theory Intergroup Threat Theory
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# importance of groups Social identity theory (Tajfel, 1971) and Self-categorization
Social identity theory (Tajfel, 1971) We derive self-esteem from our valued group memberships Share and adopt opinions with our in-group to feel validated Develop belief that “outgroups” are inferior Seeing oneself as a member of a social group Often associate ourselves with several social groups, eg. gender, race, age etc..
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Sources of group membership all lead to...
direct members, precence of out-group members, being a minority, intergroup conflict all lead to accecibility of social identity as a group number
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Group membership influences self-esteem
When our group wins we feel great Refer to group as “we” more after a win Basking in reflected glory (Cialdini et al., 1976) We tend to rely on group’s successes to hide our failures Group membership can protect self-esteem
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Social identity theory in group and out group
In-group Those who belong to our social group Viewed as similar to ourselves View members as unique and novel Out-group Those who belong to other social group Viewed as dissimilar to ourselves View members as similar/homogenous (e.g., stereotypes)- driven by lack of knowlage of what people are like
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How group membership shapes us
We use group memberships to emphasize what is novel about ourselves, may bolster certain group identities If our in-group is a minority, that may become central to us If our in-group is a majority, we may discount that membership Minority and majority status also changes the functions of upward/downward comparisons (Brewer & Weber, 1994)
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# Brewer and Weber (1994) Randomly assigned via “perceptual estimation task”
Consistent with large amount of student population (majority) Consistent with small amount of student population (minority) Shown video with either majority or minority member performing well or poorly on academic task How does being in the majority versus minority affect social comparisons based on performance?
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Minimal group paradigm
Groups can be made arbitrarily Over versus underestimation of items Color of shirt Preference of paintings Coin toss Etc. Allows to study effects of groups in a “vacuum” Suggests intergroup conflict is innate
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# Brewer and Weber (1994) if you are in the majority/minority and performance is good/bad we feel....
If you are in the majority… If majority performance is good = we feel bad If majority performance is bad = we feel good Minority performance does not affect majority If you are in the minority… If minority performance is good = we feel good If majority performance is bad = we feel bad Pattern is reversed!
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Function of group memberships triangle
social comparisons, self- catorazation, self-esteem
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# I” Becomes “We” Activated group membership changes the self-schema and in group favoratism
Thoughts, feelings, and behaviors (attitudes) move toward in-group Changes in attitudes stronger among those with higher group identity In-group favoritism Initial positivity towards in-group based on membership alone Anything negative about group members could reflect poorly on you!
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# Others Become “They” Out-groups treated more negatively Out-group homogeneity effect:
Seeing out-group as less diverse than in-group Fewer out-group members known Interactions with out-group more constrained Focus on group membership with out-group as opposed to individual characteristics with in-group
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# billig and tajfel 1973 school boys study: Is it all in-group favoritism?
Billig and Tajfel (1973) Schoolboys divided into arbitrary groups Divide points between in vs out-group Generally favored in-group members No surprise! But… Were they seeking to maximize benefits for the in-group? Boys sometimes discriminated even when it cost the in-group Example: Took 11 points for in-group, 7 for out-group over 17 for each In-group will take a loss if it means out-group is worse off
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Sources of outgroup bias theories and hypothesis
Social identity theory Categorization-Competition Hypothesis Self-Esteem Hypothesis Realistic Group Conflict Theory Intergroup Threat Theory
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Categorization-Competition Hypothesis
Viewing people in terms of ingroups and outgroups is sufficient to generate intergroup competition Evidenced by minimal group paradigms Arbitrary assignment to groups creates biases Competition between groups seems innate Evolutionary function?
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Self-Esteem Hypothesis
When your in-group does well, it makes you feel good Basking in reflective glory (Cialdini) Intergroup bias supports that your group is better than the outgroup Low self-esteem promotes intergroup bias to raise self-esteem
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Realistic Group Conflict Theory
Evolutionary and economic account for group conflict Groups tend to compete when resources are contested Israel and Palestine (land) Mexico and U.S. (welfare) Gulf War (oil) Supported by Robber’s Cave (and other) experiments We are motivated to maximize the rewards for in-group, even if it means taking those rewards away from others
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Realistic Group Conflict Theory
Majority groups view competition as zero-sum game Finite amount of resources Gains in minority lead to equal losses in majority Fear of losing influence and power Threats increase if groups are seen as equal Affirmative action policies Equality/diversity initiatives
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Intergroup Threat Theory
Biases come from two types of perceived threats Symbolic threats (e.g., loss of status or authority) Realistic threats (e.g., loss of physical resources) Previous theory emphasized realistic threats Threat of losing positive source of self-esteem just as important Bias may result from combination of threats
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Intergroup Threat Theory Realistic threats
Threaten to reduce power or resources of group Physical or material harm to group members Pain Death Loss of power Economic loss *The conflict between the Israelis and Arabs provides a stark illustration of the various types of threat. For both groups, realistic group threats are omnipresent in the form of the possibility of open warfare. This is a struggle involving land, economics, power, and blood where each group threatens the very existence of the other. Symbolic group threats are nearly as obvious. The two groups differ in religion and culture and speak different languages. Each group is perceived to pose a fundamental threat to the cultural worldview and way of life of the other. Threats also exist at the individual level. Realistic individual threats exist in the form of terrorism for the Israelis. For the Arabs, such threats are present as targeted assassinations in which civilians are often casualties. Individual symbolic threats occur when individuals feel they are being dishonored, disrespected, or dehumanized by members of the other group. *
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Intergroup Threat Theory Symbolic threats
Threaten to reduce status, beliefs, or ideologies of group Undermining source of self-identity or self-esteem Disrespected Social standing diminished Loss of perceived importance *The conflict between the Israelis and Arabs provides a stark illustration of the various types of threat. For both groups, realistic group threats are omnipresent in the form of the possibility of open warfare. This is a struggle involving land, economics, power, and blood where each group threatens the very existence of the other. Symbolic group threats are nearly as obvious. The two groups differ in religion and culture and speak different languages. Each group is perceived to pose a fundamental threat to the cultural worldview and way of life of the other. Threats also exist at the individual level. Realistic individual threats exist in the form of terrorism for the Israelis. For the Arabs, such threats are present as targeted assassinations in which civilians are often casualties. Individual symbolic threats occur when individuals feel they are being dishonored, disrespected, or dehumanized by members of the other group. *
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Intergroup Threat Theory Perceived actions or intentions of outgroups often elicit threat
Threatening status quo maintained by majority group Anticipating changes to status quo may elicit feelings of threat Does not need to be real or actualized Mere perception of threats enough to promote con T*ov, and Schmidt (2004). This study examined four variables: 1) the actual proportion of immigrants in counties across Germany, 2) the respondents’ perceptions of the proportion of immigrants in their counties, 3) the respondents’ perceptions of the threats posed by immigrants, and 4) the respondents’ exclusionary attitudes toward immigrants. It was found that the actual proportion of immigrants in the respondents’ localities did not predict exclusionary attitudes toward immigrants. Instead, the perceived proportion of immigrants predicted both perceived threats and exclusionary attitudes*.
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Threatening the status-quo when a group is threatened....
When in-group is threatened, bias intensifies Unequal status amplifies intergroup biases Attempt to maintain inequalities and retain privilege Often see out-group as “moral exclusion” to justify: Aggression Hate crimes Genocide
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Threatening the status-quo example
In previous centuries, slavery and exploitation was justified by many Christian slave owners using parts of the Bible Retained in-group as highest moral authority Justified hatred and exploitation for out-groups
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discrimination is...
Behaving differently toward people based on their membership in a social group Acting in an unfair or demeaning manner toward a disliked group But can also refer to giving undeserved advantage to a liked group
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Forms of discrimination blatant vs subtle
Blatant discrimination Unequal and harmful treatment that is intentional and visible Subtle discrimination Unequal and harmful treatment that is typically less visible and obvious Often not noticed because people have internalized it as normal Can be active or passive
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subtle discrimination covert discrimination is... microaggressions are..
Covert discrimination Unequal and harmful treatment that is hidden, purposeful, and often maliciously motivated Behavior that attempts to ensure failure in situations Microaggressions Small-scale, everyday behaviors that demean other social groups or members of those groups Behavior can be verbal or nonverbal
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Small correlations between prejudice and discrimination what explains these correlations?
Small correlations between prejudice and discrimination Theory of planned behavior explain small correlations Prejudice alone not sufficient to promote discrimination Social norms and perceived control impact behavior
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Theory of planned behaviour examples
Ajzen (1991) Behavior is complex and rarely rational Sex Smoking Eating Substance and alcohol use Discrimination Examples of behaviour which may be difficult to control voluntarily
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what is theory of planned behaviour?
Prejudiced attitudes can influence behavior Interact with social norms and expectations to act morally These norms can change based on group identity and context Serves as an “external brake” on behavior Interact with availability of self-control to inhibit actions May be undermined by fatigue or time constraints (e.g., snap judgements) Serves as an “internal brake” on behavior
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Motivations to control prejudice internal vs external
Internal motivation Stems from a personal belief that prejudice is wrong External motivation Is a result of social pressure These are separate processes People can experience both at the same time
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Internal motivations Associated with lower prejudice.... Even if prejudiced associations are activated....
Associated with lower prejudice Exposure to members of outgroups implicitly reminds people of their commitment to egalitarianism Even if prejudiced associations are activated People high in internal motivation are more likely to recognize conflict between prejudices and actions Approach interracial interactions with the goals of treating the other person fairly and having a friendly conversation
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External motivations Associated with higher prejudice... Does not necessarily prevent discrimination ...
Associated with higher prejudice People high in external motivation feel pressured to appear unbiased Feel irritated and resentful as a result Does not necessarily prevent discrimination Only in certain contexts when external influence is present Interactions with minority group members not always pleasant
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Losing control supressing discrimination requires... when resources are reduced... howerver...
Suppressing discrimination requires attention and mental effort When these resources are reduced, people can express their prejudice However, suppressing behavior is difficult especially when the underlying attitudes are strongly influencing behavior Prejudice may “leak out” through automatic processes or nonverbal behaviors when trying to control its effects on other behaviors
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Essay examples
How does group membership affect our self-esteem? How may these effects change when comparing ourselves to in-group versus out-group members? Discuss the differences between prejudice and discrimination. Using relevant theory, describe when prejudiced attitudes may manifest as discrimination.
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Social categorization is when we... beliefs develop.... which are used to... Motivated by 3 theories previously discussed.... ## Footnote lecture 6
place others (and ourselves) into social groups Beliefs develop about members of these groups Are used to guide future interactions with group members Social identity theory Realistic group conflict theory Intergroup threat theory
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Basic social categories include... for example... we use this info to.... important in...
Information which is easily observable for categorization Gender Race Age We use this information to draw conclusions about a person’s traits, social roles, and physical characteristics Important in initial interactions
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Intersectionality/subtypes is when people... for example... Subtypes can be .... Some subtypes may be ....
People belong to more than one basic category at once Middle-aged White woman Young Asian man Older Black woman Subtypes can be created to incorporate intersectionality Some subtypes may be less negative than basic categories However… some may be more negative!
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Influences on categorization Bottom-up processing and top-down processing
Bottom-up processing Based on the observable characteristics of an individual Top-down processing Based upon prior knowledge people have stored in memory and their expectations about interactions
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Influences on categorization example
Stereotypic beliefs about librarians and waitresses . Top-down processing relies on prior knowledge stored in memory . Categorization of the woman as a librarian or a waitress . Bottom-up processing is based on the characteristics of the people we encounter . The woman’s description of her day
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# Influences on categorization Bottom-up influences Prototypicality is the... example...
Extent to which physical features match basic social category Categorization faster when observing a prototypical member example: People with baby faces (A) are seen as physically weaker and more submissive than those with mature faces (B) People whose face has a larger width-to-height ratio (C) are seen as less friendly, less trustworthy, and more aggressive than those with smaller ratio (D)
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# Influences on categorization Bottom-up influences Body Cues example
Body size and motion provide cues about group membership = Example: When determining biological sex, body shape is the primary cue People rely on the knowledge that women have narrower waists and a smaller shoulder width (and longer hair) than men
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# Influences on categorization Bottom-up influences Categorization of ambiguous faces
When cues are ambiguous, categorization is slower We tend to classify ambiguous faces as members of the minority or socially subordinate group These perceptions continue until the majority of their features are stereotypically White
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# Influences on categorization Top-down influences Stereotypes example
Impressions of groups that people form by associating the groups with particular characteristics The content of these impressions affects categorization Example: Gender-atypical versus typical characteristics observed in faces are used to infer sexual orientation (Freeman et al., 2010)
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# Influences on categorization Top-down influences Situational Influence example
The social context can influence categorization Focus on what makes another person look “different” may shift across varying contexts Example: Female student in a group of mostly male students are more likely to be categorized as a woman, rather than student
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# Influences on categorization Top-down influences Prejudiced attitudes example
Prejudiced individuals pay more attention to characteristics consistent with their attitudes and stereotypic beliefs Racist attitudes = focus on race when categorizing Sexist attitudes = focus on gender when categorizing
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Origins of stereotypes people learn them from...
People learn stereotypes from Parents Peers The media Their own observations of the world Role models Development/socialization
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people learn steryotypes form Psychological Processes such as...
Social Role Theory Illusory Correlations
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Social role theory is when... correspondence bias is when...
People observe the social roles others occupy Associate characteristics of role with those who occupy it Correspondence Bias We tend to assume behaviors of others are due to personality, not external or situational factors Leads to the development and continuation of stereotypic beliefs
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Illusory correlation is when...
People incorrectly link two characteristics Overestimate the relationship between two categories when undesirable information stands out Inaccurate associations become firmly held Based on inaccurate information processing APE model… Associative learning!
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Influence of media on catogarization
The media expose us to members of majority groups more than minority groups Representations of minority groups are stereotypic and negative The more media people are exposed to, the more they hold stereotypic beliefs Race Gender Body size
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Influence of advertising on catogarization
Women are typically shown in the home Engage in behaviors that convey their dependence and stereotypical gender roles Men are typically shown in professional roles In the U.S., White people appear more frequently in advertisements than any other ethnic or racial group
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# Johar et al. (2003) Influence of advertising on categorization example commercials... findings...
Johar et al. (2003) Commercials depicting women and men in traditional roles Undergrads wrote an essay imagining their lives 10 years in future Findings: Women who saw traditional commercials described their future as “homemaker” rather than “career woman” Men’s future was not influenced by type of commercial
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Accuracy of stereotypes are steryotypes accurate?
Are stereotypes accurate? Not a simple answer Generally, beliefs are not totally unfounded “A kernel of truth” But they undermine attempts to individuate outgroup members Self-fulfilling prophecy
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Stereotype Knowledge is... Stereotype Endorsement is...
Stereotype Knowledge Extent to which a person is familiar with the content of a stereotype Stereotype Endorsement Extent to which someone personally believes the societal stereotype accurately describes a social group
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steryotype Activation versus application with hig/low cog load
encounter member of steryotyped group-> low cog load= steryotype activates high cog load= steryotype activation inhibited-> so steryotype application not possible sterypotype activates-> low cog load=steryotype application inhibited high cog load= steryotype applied
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Automaticity- Activation of stereotypes follows categorization Factors that can facilitate activation
Often occurs without effort or conscious thought Cues presented subliminally can activate stereotypes Prototypicality Situational context Level of prejudice
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Prototypicality is the extent...
Extent to which a social group member has the physical features associated with their social group
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Intersectional “invisibility” is when.. for example...
People with intersectional identities are less likely to be recognized as a prototypical member of either identity Example: Black women are not seen as prototypical of either women or Black people
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Intersectional “invisibility” advantages= disadvantages=
Advantages: Stereotypes that are not activated are not used May explain why Black women typically experience less discrimination than Black men Disadvantages: People who are not seen are also not heard May make “dual identities” feel more stigmatized
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Intersectional “invisibility” Minorities with dual stereotyped or stigmatized identities often ... example...
Often more worried about experiencing discrimination Have less allies or role models in many contexts Referred to as “double jeopardy” Example Black women in STEM
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Factors which promote automaticity
Situational Context Context influences if stereotypes are activated Environment Time of day Timing When we are pressed for time, we tend to rely on stereotypes When given time to respond, stereotypes may not be activated Timing When we are pressed for time, we tend to rely on stereotypes When given time, we can engage self-control to stop application Ambiguity When the situation is unclear, we tend to rely on stereotypes Example: Application more likely at night
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Importance of working memory Cognitive busyness
When we are busy with one mental task while trying to do another Lack of space in working memory disrupts stereotype activation Example: Cognitively busy people who see an Asian woman use fewer stereotypical words during sentence completion task
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Importance of working memory Gilbert & Hixon (1991) activation phase and application phase
Those who engaged working memory during “activation phase” were less likely to complete words stereotypically Stereotypes likely occupy working memory Working memory has limited capacity If engaged, stereotypes unlikely to be activated Those who engaged working memory during “application phase” were more likely to use stereotypes to describe researcher Working memory is needed to inhibit application Working memory has limited capacity If occupied, stereotypes likely to be applied
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Stereotype application Activated stereotypes are likely to be applied... Activated information is likely to influence behaviour..
Stereotype application is the typically the default option Unless a person is motivated and able to inhibit a stereotype Internal motivations External motivations Spreading activation triggers behavioral scripts (Loersch & Payne, 2011) Easily accessible information requires less effort (brain is lazy)
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Cognitive busyness inhibits...
inhibits stereotype activation But if activated, cognitive busyness facilitates stereotype application
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Measuring steryotype application Weapons identification task (Payne, 2001)
Sort guns versus tools Primed with Black versus White faces Incongruent pairings harder to categorize Black-Tool White-Gun
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Promoting steryotype application Myopia- what triggers myopia?
Behavior based on immediate, readily available information Long-term consequences not considered Promotes self-preservation -Tiredness/fatigue Alcohol (cues alone)
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Activation versus application how do we measure each?
Difficult to disentangle Processes happen very quickly Activation = cognitive processes (e.g., IAT) Application = observed behaviors (e.g., shooter bias, WIT)
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Beyond errors and reaction times… Behavioral tasks often activate stereotypes via primes..
Activated stereotypes (associations in memory) differ in their strength Whether we apply these activated stereotypes (regardless of strength) relies on controlled versus automatic processes Controlled processes = engaging inhibition to reduce application Automatic processes = strength of activated stereotypes on behavior
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Automaticity versus control If strength of activated stereotypes are strong.... If strength of activated stereotypes are weak…
If strength of activated stereotypes are strong Increased control needed to suppress application Availability (and willingness) to engage control depends on context and individual differences (e.g., motivations) If strength of activated stereotypes are weak… Little control is needed to suppress application We may not apply stereotypes, even when control is limited
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Petzel et al. (2022) Alcohol-related cues promote myopia...
Stronger influence of automatic processes (activated stereotypes) We can inhibit enhanced automaticity via control Under normal circumstances… When control is diminished via ego-depletion, automaticity leads to greater application of stereotypes promoted by alcohol myopia
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Essay examples
Describe the processes underlying stereotype activation versus application. How does cognitive busyness impact these processes? Discussing relevant theory, how may we acquire stereotypes? How does group membership prime stereotypes in working memory and how may we prevent their application?
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Increasing control when people are becoming unprejudiced they include this as part of their ..... which requires issues of this is that... ## Footnote lecture 7
... “ideal self” self control Issues with this: Stereotype activation/application relatively automatic May not be aware of these effects on our behavior Unable to inhibit relatively unconscious behaviors Limitations of self-control- egopletion
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Petzel et al. (2022) shows that when we are ..... steryotypes slip out gun task eg.
if tired, eg. more likley to see image on a gun (its a tool) more lilley to be racist when tired
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Increasing control good to ..... to help .... however can lead to .... for example engaging in control also requires.... and ..... theories such as ....
its good to increase control to supress steryotypes However, actively engaging control to suppress prejudice can lead to automatic inhibition of stereotypes Example: Negating stereotypes Becomes easier with practice Reduces stereotype activation Develop cues for control effort and motivation ego-depletion theories
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2 types of Motivations to control prejudice
Internal motivation Stems from a personal belief that discirmiantion is wrong External motivation Is a result of social pressure These are separate processes People can experience both at the same time
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Internal motivations assosiated with... exposure to outgroups reminds ppl.... more likley to....
Associated with lower prejudice Exposure to members of outgroups implicitly reminds people of their commitment to egalitarianism (equal rights) Even if prejudiced associations are activated People high in internal motivation are more likely to recognize conflict between prejudices and actions Approach interracial interactions with the goals of treating the other person fairly and having a friendly conversation
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External motivations assosiated with.... people high in external motiv feel... and feel ... asa result doesnt prevent ....
Associated with higher prejudice People high in external motivation feel pressured to appear unprejudiced Feel irritated and resentful as a result Does not necessarily prevent discrimination Only in certain contexts when external influence is present Interactions with minority group members not always pleasant
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Consequences of suppression
What happens when suppression stops? - steryotype rebound Or if we are too fatigued to inhibit our actions?
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Stereotype rebound is when... there is a ..... Stereotypes are used to a..... Can exceed..... why does it occur?
Unwanted thoughts return in greater strength after suppression There is a “rebound effect” Stereotypes are used to a greater extent after suppression stops Can exceed typical stereotype use (e.g., ironic effects)\ Why does rebound occur? Suppression takes cognitive effort When resources are depleted, people cannot continue suppression Stereotypes break through due heightened salience in memory Priming! Loersch and Payne (2011 While suppressing stereotypes, people are looking for potential use of stereotypes in their thoughts and actions This requires knowledge and conscious awareness of stereotypes Incidentally activates stereotypes in working memory Activated stereotypes are then applied in rebound effect Limited resources to further suppress application
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Perspective taking is when people.... an example is when... those who did this had a poorer .... because.... facilitated by writing an .... after listening to.... having a ..... meeting
- Making active effort to take someone else’s perspective - white american takes the perspective of a day in the life of a black american - those who took perspective of black had poorer working memory after, - because....engaging is effortfull, if too tired and dont have motivation it wont work you wont be able to put yourself in their perspective. “Imagine a day in the life of this person, looking at the world through their eyes and walking in their shoes.” Facilitated by: Writing “a day in the life” essay about a social group member Listening to interview based on someone’s experiences with discrimination Having a face-to-face meeting with an outgroup member
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perspective taking effective perspective taking leads to .... why is it effective? - because it strengthens.... leading to.... however it can backfire for people who..... and people who..... because of their ...
Effective perspective taking… .....Leads to more positive attitudes about the outgroup overall Perspective takers exhibit less bias on explicit and implicit evaluations Why is it effective? Perspective takers see their experiences overlap with outgroup .....Strengthens associations between ingroup and outgroup Leads to internal motivations to reduce bias However… ......Can backfire for people who strongly identify with their ingroup Taking the perspective of outgroup may not change prejudiced attitudes .....lack the depth of knowledge concerning what members of outgroups experience on a daily basis Can you walk a mile in someone’s shoes… without their shoes? Lacking knowledge and .......ignorance of injustices
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Petzel et al. (2024) perspective taking needs..... if we dont know the extent of .... we may not fully .... when writing .... we are therefore.....
Perspective-taking needs context! If we do not know extent of the bias experienced by outgroup, we may not fully emulate their perspective Traditional manipulations (writing essay) are limited by our imagination and do not recreate first-hand experiences
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Social identity model of collective action (van Zomeren et al., 2008) collective action is when... 3 componensts needed for people to change ...
- when an entire group comes together to make change Actions taken by group to achieve goal (e.g., reducing biases/barriers) e.g., engagement with equality initiatives, allyship Precursors to collective action 1- Perceived injustices 2- Strong social identity 3- Self-efficacy/confience
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Petzel et al. (2024) perspective taking experiment 1 they took the perspective taking of .... emphasising.... the next experiemnt they blamed.... strenghtening.... and promoting.... which leads to .... male scientists exposed to.... made the biggest difference concluding that you do need ...
Experiment 1 Perspective-taking (male vs female scientist) Emphasizing perceived injustices Experiment 2 Strengthening men’s social identity via blame/guilt (blamed men for these injusticies) Promoting confidence to address gender inequalities (gave them tools to help with these injusticies) leads to increasing support. (men exposed to tools made more effort to stop injesticies) exposed to context of inequalities and taking persepctive of a women context
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Petzel et al. (2024) – beyond van Zomeren also applied to 2 theories ELM and APE model ELM= APA=
Elaboration likelihood model Central routes- logic based Peripheral routes- emotion based APE model Associative learning- Propositional learning
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Elaboration likelihood model applied to changing steryotypes 2 diferent routes 1) expert used to deliver message was.... which provides evidence for... 2) person delivering message was....
Central routes Expert sources of information- a white male Empirical evidence on gender bias Peripheral routes Promotion of empathy- female spoke about perspective Taking perspective of female scientist
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APE model applied to changing steryotypes
Changes in propositional beliefs may change associations - presentation changed their propositional reasoning ( women are stigmatized and shouldnt be) - cahnging their assosiations Changes in associations may change propositional beliefs - taking persepctive of a woman breaks down barriers of in group and out group, leading to stronger connections inn memory of women being in science. sexism is wrong.
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Intergroup contact theory is when being in....
- being in contact from somone in an outgroup can reduce prejudice, positive change
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limitations of Intergroup contact theory: may not be effective for people in ... for example= may not work as people may.... people with high intergroup .... and people who lack .... conditions for sucess in intergroup contact include....
may not be effective for people high in prejuduce = trump, people exp[osed to so much bad stuff about him but because of their extreme prejucice of women/black they still voted for him avoid contact with members of groups they dont like anxiety confidence Conditions for success in intergroup contact Equal status between groups Cooperation in achieving common goals Acquaintance potential Institutional support
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conditions for sucess in intergroup contact: Equal status
Groups must have equal status within the contact situation If status is unequal, members of ingroup may devalue or stigmatize the lower-status outgroup This is context dependent E.g., some societies or organizations are more committed to egalitarianism and correcting social inequities than others
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conditions for sucess in intergroup contact: Cooperation
Having members of ingroup and outgroup cooperate on tasks to achieve same goal improves intergroup attitudes Cooperative contact in team sports leads to improved attitudes For individual sports, attitudes are unrelated to amount of contact
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conditions for sucess in intergroup contact: Acquaintance potential
Opportunity for members of interacting groups to get to know each other as individuals Ideally, acquaintance leads to friendship Intergroup friendships are related to lower prejudice Quality of friendship more important than quantity
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conditions for sucess in intergroup contact: Institutional support
Authorities or organizations must establish expectation for lower prejudice and less discrimination Can create structures that facilitates positive intergroup relations Creates cognitive dissonance Attitudes can change to match behaviors But… external motivations?
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Effectiveness of intergroup contact intergroup contact increases....
Increases Knowledge about outgroups Empathy for outgroup Interest in other cultures Motivation to control prejudice
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Limitations of intergroup contact positive contact is .... and more .... when its negative can be....
Positive contact is clearly more effective Is also more common But when negative contact occurs… It can be harmful Reinforces stereotypes Increases stereotype application
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Indirect contact Three forms of indirect contact
Extended Contact Media Contact Imagined Contact
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indirect contact: Extended contact is... assosiated with lower ... and reduced.... demonstrates .... shows outgroup members are ...
Having an ingroup friend who has outgroup friend(s) is associated with lower prejudice and reduced intergroup anxiety Demonstrates intergroup relationships are permissible and possible Shows outgroup members are open to such relationships
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Indirect contact Media contact is... positive portrayals in media can .... woekds for ... its a form of ...
Seeing outgroups in media is a form of extended contact Positive portrayals in the media can improve intergroup attitudes Works for “real life” and fictional characters Watching characters in media is a form of perspective taking
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Indirect contact: Imagined contact is ... rehearsal plays a key role in... allows people to develop...
Mentally practicing a “positive, relaxed, and comfortable” first meeting with an outgroup member Rehearsal these interactions plays a key role in self-regulation of emotions and planning of behavior during potential contact Allows people to develop a script for the interaction
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Imagined contact reduces... negative.... physiological.... imagined contact increases.... but is less effective than ...
Negative intergroup emotions and anxiety Physiological arousal in response to intergroup contact Increases perspective-taking May be less effective than face-to-face contact
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How does contact work?: Personalization - Intergroup contact reduces prejudice if people see members of the outgroup as .... - leads to more ... and less... - Awareness that members of both ingroup and outgroup have complex social identities lessens the....
Intergroup contact reduces prejudice if people see members of the outgroup as individuals (i.e., individuation) Leads to more liking and less prejudice toward the outgroup Awareness that members of both ingroup and outgroup have complex social identities lessens the importance of group boundaries
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How does contact work?: Salient categorization - Positive attitudes generated by contact will generalize to the group only if the outgroup members are seen as .... - Categories must remain salient if.... - Outgroup members must be seen as ....
Positive attitudes generated by contact will generalize to the group only if the outgroup members are seen as ... typical of their group Categories must remain salient if positive attitudes are to apply beyond the immediate contact situation Outgroup members must be seen as typical of their group and still disconfirm aspects of the group stereotype
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How does contact work?: Common ingroup identity is when... however majority group members may assume... ...
Ingroup and outgroup members recategorize themselves into a single group that shares a common identity However… Assume other (minority) group will take on their group’s norms and values (assimilation perspective)
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Essay examples
Using relevant theory, propose an effective strategy to reduce bias towards outgroup members. How may you best promote engagement with this intervention? How does increasing intergroup contact reduce prejudiced attitudes? Discuss how real versus imagined contact may improve interactions with outgroup members.
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social factors which may affect health ## Footnote lecture 8
macro-social influences Poverty and SES Social capital and loneliness
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mechanisms for gender and racial health disparities
Stereotype threat Discrimination (experienced and anticipated) Confounding variables (e.g., low SES among Black Americans)
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impact of daily stressors on our health and self-control
Daily hassles Self-control failure/ego-depletion
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social factors which may affect health: Macro-social influences what are they? examples? baby example=
Large-scale social, economic, political, and cultural forces that influence the life course of people simultaneously/ everyone at the same time : Actions and policies of governmental organizations Cultures eg. gender roles Historical legacies eg. Civil Rights Movements Organized religions eg. ramadam Multinational corporations and banks eg. global trade Unpredictable, large-scale environmental events eg. natural disasters/climate change baby= Where a baby is born and mother’s access to water, food and education, determine whether the baby lives or dies Sierra Leone baby has only 72% chance of reaching age 5 compared to Japanese with 96% chance. Each individual human is a creation of genetics, environmental experience, and the interaction between the two
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real world issue with macro-social influences
Dominant public health policy assumes individuals are responsible for their own health Illness due to personal lifestyle is seen as fault of the individual, not a consequence of macro-social influences
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social factors which may affect health: poverty what % of the worlds population live in low or middle income countries? what % of the worlds population lack access to medical care and essential drugs? major impacts of poverty caused by the absense of.......
Approximately 70% of world’s population live in low or middle income countries Half of the world’s population lack access to medical care and essential drugs Other major impacts of poverty caused by the absence of: Safe water Sanitation Adequate diet Housing Basic education
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social factors which may affect health:: socio-economic status (SES) what is it? higher =
Measure of wealth, education, and status Higher SES = better health and longer life expectancy
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social factors which may affect health: Social capital and lonliness what is it? eg= it provides= greater social capital=
its the Social relationships you have as resources eg= Community engagement eg. A neighborhood organizing a fundraiser for local schools. it provides: Trust and safety Reciprocity (if i help you now will you help me later?) Diversity ( thrives wit diversity, ppl from diferent backgrounds) Certain communities have greater social capital and often have more positive health outcomes
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gender differences: lifespan= illness type=
Men die earlier than women, but women have poorer health In less developed countries, men still live longer than women Women suffer more non-fatal illnesses and hospitalized more often Women have twice the rate of depression compared to men Men have higher rates of injuries, suicides, homicides, and heart disease
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Gender differences Psychosocial and lifestyle differences among women: aka. what do women have to go through that med dont?
Childbirth Rape Domestic violence Sexism Work inequalities Concern about weight Divided attention between roles of parent and worker
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mechanisms for gender and racial health disparities Gender stereotypes men are more likley to .... women are more likley to .... Biological justifications for these social constructs?
Social constructs of masculinity and femininity affect health behaviors ...Men are more likely than women to adopt risky behaviours ...Women are more likely to engage in health-protective behaviours Neurosexism
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why is gender steryotyes a thing? what is Neurosexism? its used to ....
Assumption that differences between males and females from brain development and Socialization (culture and environment) are not responsible. ...justify and explain stereotypes Not just for gender! Biology used as justification for several biases
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why is gender steryotyes a thing? assumption behind Neurosexism is that specific hypothesis is that = also evidence that = ..... however....
sex hormones in the brain shape your ability = High levels of fetal testosterone inhibit the physical growth of the left hemisphere, making it smaller than the right hemisphere (men have smaller left hemishphere making worse at language) BUT THIS IS NOT ALWAYS THE CASE The corpus callosum has been observed to be larger in females compared to males but then more info came out saying: Differences in corpus callosum size may be explained by the total size of the brain, rather than biological sex Individuals with smaller-sized brains have larger corpus callosum compared to individuals with larger brains, regardless of sex So if you get a man who's shorter with a smaller sized brain, they're indistinguishable from a female brain of the same height and brain size.
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mental rotation: is when you ... whos better at it? men or women? is it because of biology?
show image then rotate it and have to guess which one is the same men are better no! it depends on whether or not you played with lego when you were younger. boys are given them more than girls. women in stem more likley to have been given those toys compared to women in arts.
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neurosexism vs socialisation the role of socialization eg.
Brain development affected by social interactions and culture Several sex differences can be eliminated with learning - Males’ spatial skills advantage can be eliminated by training females with tools such as building blocks and video games - Encouraging boys to create imaginary social situations using action figures or dolls can reduce gender differences in emotionality Importance of early childhood socialization in gender differences in skills, namely toys - Important figures in children’s lives enforce gender stereotypes by offering their approval or disapproval of toy preference - Many girls choose to play with dolls and toy houses, engaging in stereotypically domestic-related activities - Boys are encouraged to engage in physical activities such as building blocks, designing racetracks for toy cars - These gendered play behaviors support the development of gender stereotyped skills and traits Emotion expressivity and language development in females from caring for dolls and interacting with friends in games of fantasy Boys develop spatial skills from building and manipulating objects
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Race/ethnicity the health of minority groups is generally...... due to:
The health of minority groups is generally poorer than that of the majority of the population Racism- direct experience of discrimination Ethnocentrism- expected to adorpt majority ingroups norms, removing what makes you unique SES- lower ses Genetics-
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Racism is when.... discrimination in the health care system.... being discriminated is....
Minority racial and ethnic groups are the subject of discrimination at a number of different levels Discrimination in the health care system reduces access to the system and poorer levels of communication- immigrant, may be bias that doctors have agaisnt you, and barriers to communication eg. language. may not be motivated to communicate effectivley. Racism-related stress a predictor of poor health- being discriminated agsinst is a stresfull experience
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Racism and stress (activation of HPA axis) what is HPA axis? short term consequences= long term consequences=
Direct, short-term consequences- direct discrimination to you **Activation of HPA axis-** HPA axis= our stress responce, releases cortisol in blood, causing increase BP, HR, stops insulin increasing blood glucose. (HPA activity is good, gives you extra energy when needed, eg, spike in morning to get you out of bed) however if all the time, long term consequences. Heightened blood pressure and Excess cortisol release. Chronic, long-term consequences of this causes: Blunted stress response- dont release enough cortisol overtime to stressful situations Changes in HPA responsiveness, body gives up with HPA axis... Chronic inflammation (interleukins)- makes immune system weaker. fatigue. develop more of a tolerance to stress.
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Racism and stress Behavioral adaptations Maladaptive coping mechanisms include....
Maladaptive coping mechanisms Alcohol and substance abuse- help you feel better, low SES also effects this. it Has received most attention However, research mixed.
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Sources of stress Acute stress response via discrimination.... Anticipation of future discrimination…
Acute stress response via discrimination Fight or flight Cardiovascular activity (HPA axis) Anticipation of future discrimination… (just as damaging) Anxiety for future racism/sexism Anticipatory stress and rumination (constantly thinking of same negative thoughts) Dysregulates homeostasis
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Other issues related to health Health services and health promotion unofficially favors the needs of ..... Race is strongly linked with.... environment= Minority ethnic groups are more likely to live in and work in.... genetics= Genetic differences between groups that lead to... eg. ...
.....majority over minority groups, Often ignore cultural, lifestyle and language differences .... with SES Studies of race and health generally control for SES, and race-related differences frequently disappear after adjustment for SES Environment .... unhealthy environments because of their lower SES. eg cheaper food worse for you. Genetics: .... differing inheritance of disease or health-related traits Inherited epigenetic changes for stress response Sickle cell disorder affecting people of African-Caribbean descent (due to its evolutionary link to malaria resistance.) asian, enzymes related to alchahol, to develop alchahol use disorder.
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Stigma is a ... if you have a stigma more likley to have.... through .... this all leads to....
.... Devalued social identity .... Unfavourable reactions towards people when they are perceived to possess attributes that are undesirable Source of: Physical and psychological stress Denial of employment opportunities Restricted access to services eg. health care, black vs white get given different meds for heart disease, white get better with less side effects. Social exclusion steryotype threat
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Stigma can affect health and lead to ... which is the fear of .... being... it leads to ... tested amougst .... and ....
Stereotype threat Fear of confirming to negative stereotype about group (... self concious to confirming to steryotypes, because you care so much you tend to confirm the steryotype anyway by accident) Heightened cardiovascular reactivity, Disengagement and anxiety ... Often experienced among women in STEM/racial minorities Stereotypes about math ability (women) or intelligence (racial minorities) Undermine performance and can promote maladaptive stress responses
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Stereotype threat exampple study Spencer et al. (1999) maths test= tell them no gender differences... this.... tell them there are gender differences... this...
Spencer et al. (1999) – Study 2 tell Men and women before they do a test theres no gender differences= they do the same, disconfirming steryotypes then tell them that men do better= women did alot worse (steryotype threat, started second guessing themselves) and booste in performance in med ( steryotype lift, promote confidence if there told their better)
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Physiological stress response HPA axis Vick et al. (2008) looked at blood pressure in the gender bias maths test= in the gender neutral test=
Vick et al. (2008) Similar paradigm as Spencer et al. (1999) Stereotype threat impacts physiology, looking at blood poressure before maths test tell men there rlly good (gender differences in test) , their BP dropped and little increase in womens BP gender neurtral test= womens BP lowered and mens went up rappidly ( as we removed their saftey blanket of them being better)
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The cost of caring When do we experience stereotype threat?
When do we experience stereotype threat? if women didnt care about there gender, their performace wasnt much different to men, the more you care and value social idendityy, the more likley you will be effected by steryotypes. Highly identify with gender/race Situation which highlight stereotypes
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Stereotype threat example (Stricker & Ward, 2004) Marking gender after (as compared to before) an AP test (e.g., A levels) led to ....
.... led to 33% reduction in the gender gap in performance (Stricker & Ward, 2004)
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Environmental cues how masculine environment vs neutral effects women in stem showing... Cheryan et al. (2009) – Study 1 looked at.... found....
womens in a neutral enviromnent interest in STEM went up womens interest in STEM went down when in masculine environment. dont reduce mens interests in neutral, men dont get impacted only women. women have acctually more interest than men in neutral enviroment ... Gendered environments are non-inviting Underrepresentation of stigmatized groups in marketing Cheryan et al. (2009) – Study 1 Men and women Computer science classroom Stereotypical versus non-stereotypical found= women: Showed less interest in computer science when exposed to the stereotypical classroom, likely due to feeling that they did not "fit" the stereotype associated with the environment.
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Further costs of stereotype threat includes... steryotype threat requires high.... prolonged suppresion leads to.... example= Inzlicht et al. (2006)
Self-control failure Stereotype threat requires high self-monitoring and prolonged suppression of emotions and behavior, impacting subsequent control egodepletiion Inzlicht et al. (2006) Women told to complete math test after being told men do better... if women were threatened , less likley to hold onto a hand grip after, because dealing with steryotypes requires mental effort, need self control, so it diminishes this after the test.
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Other sources of stress Holmes and Rahe Social Readjustment Rating Scale
Holmes and Rahe Social Readjustment Rating Scale is a scale of all the things which cause stress eg. divorce, dealth to stuff like going on holiday.... Daily hassles Everyday inconveniences or frustrations Experience several of these throughout the day Low-levels of stress which are additive Accounts for majority of stress we experience
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Examples of daily hassles
Daily Hassles Scale= Concern about weight Concern about health of family member Not enough money for housing College Daily Hassles Scale= Increased class workload Review for exams Troubling thoughts about the future Fight with partner Acculturative Daily Hassles for Children= it bothers me when people force me to be like everyone else i dont feel at home here in the uk
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Other sources of stress too much stress leads to.... which is when.... causes of this can be....
Burnout Exhaustion and depletion of emotional and physical resources Pessimism, demonstrating negative or overly detached attitudes Causes of burnout Overwhelming amount of work Feeling lack of control Large emotional component of job
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Self-control failure what can cause self control failure? it leads to ... promotes rewarding behaviours such as...
Extended stress can reduce self-control Poor decision making Promotes rewarding behaviors: Overeating Alcohol use Risk-taking
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Why is self-control important? Muraven et al. (2002) Thought suppression (i.e., white bear) conclusion= Muraven et al. (2005) Participants kept daily diary conclusion=
Muraven et al. (2002) Thought suppression (i.e., white bear) Simple arithmetic (control condition) Assessed alcohol consumption those doing more taxing tasks drank more Muraven et al. (2005) Participants kept daily diary Assessed: Daily hassles Alcohol consumption Intended limits on drinking if self control demands exceeded expectations, more likley to drink even when they wanted to limit drinking compared to those who didnt have demads exceeded.
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Essay examples
Why might stigmatized social groups experience poorer health compared to privileged social groups? Discuss relevant evidence and theory to support your answer. Discuss how daily stressors may undermine our attempts to make health decisions. What processes may explain our inability to resist temptation?
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who invented the term social neuroscience - ## Footnote lecture 9
john cacioppo
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social neuroscience: we can rely on behavioural tasks to capure some aspects of .... but limited.... outcomes make .... other measures that assess sensitive topics are .... because of ..... ...... biases not always captured by ....
Behavioral tasks useful in capturing some aspects of attitudes Limited in the ability to capture processes leading up to behavior Outcomes make assumptions about the underlying processes Other measures which assess sensitive topics are limited Self-reports plagued with social desirability issues Unconscious/implicit biases not always captured by explicit measures eg drugs. eg. gender inequality,
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Social neuroscience is - using brain to measure.... less concerned with.... applies.... allows for... avoids.... and has ....
Using the brain to measure social behavioral processes Less concerned with complex cognitive processes and theory Applies basic cognitive neuroscience to understand the underlying processes of social behaviors (e.g., stereotyping) Allows for measuring processes before and after behavior No social desirability Greater accuracy
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Transcranial magnetic stimulation (tms) is..... uses..... can deactivate.... clarifies roles ....
non-invasive technique that can be applied to humans Uses magnetic coil to induce voltage in brain tissue Can deactivate areas of the cortex Clarifies role of these areas in addiction
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Transcranial direct stimulation (tDCS) what does it do? can be used to .... eg. eg. Sellaro et al. (2015) tried to make ppl less..... by... found if you have an annodal stim= tells us =
new, similar to tms but easier to use. put annode and cathode on head, and transfers an electrical current between the two spots in your head. can be used to increase or decrease electrical activity. use for substance use disorders, depression eg. in netherlands, how to make ppl less prejuduce by adding this electrical current to parts of the brain assosiated with control- PFC. if you have annodal stimulation (positive) increasing AP= it scores go down, less prejudice because increasing strenght of self control. stopping orejucide requires self-control,
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Magnetic resonance imaging (MRI) scans .... gives a detailed ..... does not tell you....
Scans measure the radio-frequency waves emitted by hydrogen atoms when they are subjected to a strong magnetic field Gives detailed structure of the brain, does not tell you which parts of the brain are necessarily active in the moment
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Functional MRI (fMRI) indirectly measures.... through... measures.... not immediate it measures ,... bold
Using MRI methodology, fMRI indirectly measures brain activity through changes in blood follow that accompany neural activity Measures activation of brain regions during tasks or after perceiving stimuli After something has happened. within seconds Increase in oxygen consumption in area of the brain active There is increased blood flow to the oxygen deficient area Wherever this increase is found, we assume that part was active BOLD (Blood Oxygen Level Dependent) response
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Dehumanization is when.... we process on a neural level ppl..... could be reason for.. measure this in lab using........ scale given dif ... to prevent ..... we then use: - FFA= located in... it .... damage causes... dehumanization severs the.... triggers.... leads to .....
Outgroups are not believed to share the basic human physical features that characterize the ingroup eg. outgroups not human differently based on group membership and we dont encode members of outgroup as humans so treat them different. Could be reason for moral exclusion Ascent-Dehumanization Scale Social groups rated from 0 (Least Human) to 100 (Most Human) if rate below human- dehumanize them. social desirability Fusiform face area (FFA) (face processing area) Located in temporal lobe Processing facial information Damage causes inability to recognize: Faces Shapes Objects severs the empathic bonds that people usually feel for one another Triggers indifference, callousness, and inattention to others’ pain Leads to dislike or hatred of dehumanized group Moral justification/exceptions
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Electroencephalogram (EEG) is good as its .... it records..... good ... resolution but bad ..... resolution instant..... best used to detect changes in .... alpha waves means your ....
Electroencephalogram (EEG) affordable Records combined activity from many neurons using electrodes Good temporal resolution but poor spatial resolution Instant neural activity No idea where it is coming from Best used to detect changes in emotions, motivation, or arousal delta gamma= slow beta alpha= faster .. awake
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using eeg to measure motivation: difference in activity between..... assessed via.... greater left activity= greater right activity= using ... waves
Difference in activity between the left and right frontal lobes Assessed via EEG frequencies Greater LEFT activity = approach (reward) Greater RIGHT activity = avoidance (inhibition) using alpha waves
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using eeg to measure motivation: Schmeichel et al. (2016) Manipulated ..... participents viewed..... looked at how.... increased.... when people are fatigued.
Manipulated self-control Participants viewed positive versus negative images look at how then people's brains shifted when they looked at positive or negative images. increase in left frontal cortical activity when people fatigued Measured approach (reward) motivations via EEG
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Event related potentials (ERPs) pattern of an..... average of the .... cancels out..... payttern of activity which .....
Pattern of an electrical response recorded after an event (eg viewing image), which can include the perception of a stimuli or a response to a stimuli Average of the EEG over several stimulus presentations Cancels out the “noise” of the brain’s other activity Pattern of activity which represents cognitive process
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ERP= Error-related negativity (ERN) links to ... occurs ..... ms after response negative..... greater ..... index of engagement.... controlled.. reflects use of ... eg used in the ....
self- control Occurs 50-80 milliseconds after response Negative deflection ( when you realise you have done something wrong, ahhhh moment) Greater amplitudes after errors Index of engagement of inhibition Controlled processes! Reflects use of self-control- slower reaction times. higher amplitude= more control weapons identification task. 'oh no ive just been racist'
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N170 Occurs ~....... milliseconds after viewing stimuli Negative ...... Index of ..... Higher amplitude =...... Not just humans, anything with f...... Dog experts = enhanced N170 to ..... Me = enhanced N170 to ..... N170 similart aplitudes for ..... but when they were told to just focus on racial categorisation...... When we're motivated to individuate someone..... But when we're using top down processing, which people who are highly....
N170 Occurs ~170 milliseconds after viewing stimuli Negative deflection Index of facial processing Higher amplitude = greater processing Not just humans, anything with familiarity Dog experts = enhanced N170 to dogs Me = enhanced N170 to guitars/cats So they had similar amplitudes for black and white faces.But when they were told to just focus on racial categorisation, We have an increased and 170 amplitudes, white faces and a decreased amplitude to black faces. When we're motivated to individuate someone, we're going to engage this facial processing for anyone. But when we're using top down processing, which people who are highly prejudiced tend to do,the first thing they categorise is probably race or whatever overarching category they have these prejudice attitudes in,
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Peripheral nervous system autonomic.... controls... ..... movements
Autonomic nervous system: Controls smooth muscles Stomach Blood vessels Heart And more! Involuntary movements
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# dont need ti know hpa axis Sympathetic-Adrenal-Medullary (SAM) axis is a.... it stimulates.... electrical impulses down.... stimulates.... such as .... and .... short term release to .... fights agaisnt the .... nerve .... activity
is a short term stress responce Stimulates sympathetic nervous system (fight/flight) QUICK! Electrical impulse down spinal cord Stimulates hormone release Adrenaline (epinephrine) Noradrenaline (norepinephrine) Short-term response to stress Fights against the vagus nerve! Parasympathetic activity
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Hypothalamic-pituitary-adrenal axis (HPA) axis Stimulates ........(fight/flight) SLOW! ....... response to stress Hormones released into ........ ....... (slow) Stimulates hormone release .......
Hypothalamic-pituitary-adrenal axis (HPA) axis Stimulates sympathetic nervous system (fight/flight) SLOW! Long-term response to stress Hormones released into bloodstream from pituitary gland Neuropeptides (slow) Stimulates hormone release in adrenal glands Cortisol!
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Cortisol Promotes release of ...... Inhibits ....... Narrows ..... increases .... Epinepherine (adrenaline) released, causing ........ Requires heart to pump blood with...... Usually .... under normal circumstances Prolonged/chronic stress can extend .....
Promotes release of glucose (blood sugar) Inhibits insulin, which helps store glucose Narrows arteries (increases blood pressure) Epinepherine (adrenaline) released, causing heart to beat faster Requires heart to pump blood with more force (and faster) Usually temporary under normal circumstances Prolonged/chronic stress can extend activation
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Extended cortisol release… Supresses ..... Suppresses functions of ...... a..... d...... Sexual ..... Cardiovascular .... Heart begins to .... Blood vessel .....
Extended cortisol release… Supresses immune system Suppresses functions of parasympathetic nervous system Anxiety Digestion Sexual dysfunction Cardiovascular disease Heart begins to wear Blood vessel damage
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Electrocardiogram (ECG) measures ...
heart rate and heart rate variability (fluctuation of heart) Heart produces electrical signals Electrodes capture depolarization of ventricles Represented as points on ECG waveform QRS complex
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Impedance cardiography (ICG) Estimates changes in ....... How much ....... Volume of ...... Electrodes placed on...... Outer sensors send ...... Inner sensors detect ...... As blood volume.......
Estimates changes in blood flow in the heart How much blood ejected during each heart beat Volume of blood (stroke volume) Electrodes placed on torso Outer sensors send electrical current Inner sensors detect resistance of current As blood volume increases, resistance increases!
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blood pressure Systolic blood pressure= Diastolic blood pressure=
Systolic blood pressure Peak arterial pressure Amount of effort Diastolic blood pressure Lowest arterial pressure Resting pressure
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Challenge versus threat physiological responce= stressor vs resources
Challenge: Positive physiological stress response Resources exceed demands of stressor Threat: Negative physiological response Demands of stressor exceed resources
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essay examples
What are common issues which affect self-report and behavioral measures? How may neuroscience methods address these issues? Compare and contrast two neuroscience methods and how they may be applied to research in social psychology. What are the potential advantages and limitations of these methods?
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Industrial/Organizational Psychology (I/O) is... its... uk call it... ## Footnote lecture 10
psychology of the work place its fast growing uk call it occupational psychology
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the I is .... the O is.... examples=
- industrial (personnel) =practical day to day stuff (Job Analysis Legal issues in Employee Selection Recruiting & Interviewing Psychological Testing Performance Evaluation Training Systems Design of Workspaces Work Motivation Job Stress) - organizational= aethereal theoretical stuff (Workplace Diversity Individual Differences Organizational Structure, Culture, Change Communication Leadership & Management Style Work Teams & Group Dynamics Decision Making & Problem Solving Power, Politics, Conflict, Negotiation Job Satisfaction)
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SIOP conference=
biggest conference in this field most topics about EDI, inclusion, personality and 100's more.
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prevelence of I/O psychology: approx...% of psychologists work in I/O ..... proffesional members of SIOP in .... gender ratio= lots of ... one of the ... projected growth rate of ... still is ... its .... in most... highest.... M.s= PHD=
Approximately 6% of psychologists work in I/O 10,000 professional members of SIOP in 2017 50%male/female Many international members One of the fastest growing careers between 2012-2022 Projected growth rate of 53% (U.S. Department of Labor, 2014) However, still a widely ‘unknown’ career path I/O is underrepresented in most undergraduate curriculums Highest average income of all psychology disciplines in US M.S. = $85,000 per year PhD = $119,000 per year
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carrer in I/O has:
4 Broad career options (although, many more exist) Consulting (1- Internal/ 2- external) 3- Academia 4- Government / Research
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Training in I/O degree needed? dont need...
BPA qualification- masters from approved programme. an I/O degree to practice I/O?
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usual carrer path needs...
bachelors degree (3 years) masters degree (1 year) doctoral degree (3 years+)
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example of different programmes I/O vs Business postgrad training
I/O psychology: Research methods Quantitative methods Employee selection Organizational psychology Psychometrics Employee training and development Performance appraisal Job analysis typical business programmes: Finance Marketing Organizational behavior Corporate strategies & policies Accounting Information systems Economics Operations management
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Thinking like an I/O being an I/O involves.... model used... factors that undermine this...
being a scientist and also practicing and applyying to real world settings. use... Scientist-practitioner model: The scientific method as basis for knowledge generation and development of interventions The medical/clinical field is a good example of this Several factors undermine scientist-practitioner model: Lack of data for practitioners Academics not answering applied questions Practitioners not being rewarded for research Real-world time pressures
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So what is the point of I/O? to help.... decisions surrounding.. to make company... have to balance...
Help organizations make good decisions Decisions surrounding human capital eg: Skills, expertise, wellbeing, etc. of workforce to make company more profitable ... this cost and efficiency
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Early I/O work the first studies= partnership between .... looked at.... found.... explain?... takaway?...
The Hawthorne Studies Partnership between Harvard psychologists and Western Electric Studies aimed at applying science to increase efficiency without raising costs: looked at: - lighting found: - Productivity increased when light increased, decreased, or held constant! what? explain? - productivity only increased because they were being observed! - confounding variable. Not many takeaways… but demonstrated feasibility of I/O!
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Job attitudes I/O can measure....
Commonly studied job attitudes Job satisfaction Commitment Employee engagement or involvement Organizational support/justice
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Job satisfaction is the... an overal... a good predictor of....
The degree of pleasure an employee derives from their job An overall evaluation of favorability A good predictor of: Job performance Turnover/absences Overall health (depression, anxiety, psychological distress)
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Commitment 3 types of job attatchment=
3 types of job attachment (Allen & Meyer, 1990) 1- Affective- acceptance of the organisational goals and values, taking those on as your own/ internalising of the organisation. (internal motivation) 2- Calculative/continuance- It's this idea that you're better off continuing on because of the time you've invested is better than starting over somewhere else. (cost effect) 3- Normative- social pressures, external motivation drilled into you, So you act in a way because you feel pressured to, not because necessarily you feel like you want to. (external motivation) Correlated with: Job satisfaction Turnover Job performance
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Selection: is the process of... goal is... sucess... stable... presence of... could be...
The process of learning about an individual to make an inference Goal is prediction of future behaviors Success in past situations = success in future Stable, individual differences predict future behavior Presence of suitable motivations Anticipated performance a function of motivation and ability Could be most skilled applicant, but must also demonstrate motivation!
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Selection: Accurate prediction based on: Data should be collected to empirically show linkages:
Accurate prediction based on: - Correctly linking predictors with job criteria - Relies on job analysis (list of required tasks and knowledge/skills) - Theoretical linkage between must be made between constructs - Accurately measuring predictors and criteria - Reliability, validity, contamination, deficiency Data should be collected to empirically show linkages: - Needs theory to guide interpretation of results - Real-world pressures may undermine empirical approach
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selection: how to pick the right candidate? factors include...
Approaches to measuring knowledge/skills: Past experiences/accomplishments - Education, rewards, job experience, references Direct demonstration - Job knowledge tests, job simulations, assessment centers, job try-out/internship Indirect construct measurement - Personality tests, cognitive ability tests, integrity tests, interviews Future-oriented skill assessment - Measuring for the potential to develop skills in the future - Cognitive ability, adaptability, flexibility, learning orientation
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selection: common measures= Machiavellianism= Narcissism= psychopathy=
Cognitive ability ‘g’, intelligences, logical reasoning Job knowledge Personality Big 5 (NEOAC), dark triad (Machiavellianism, narcissism, psychopathy) Integrity Physical ability Emotional intelligence Situational Judgement Machiavellianism – get your way by manipulating others, acquire and use political power Narcissism – high degree of self importance, control others and be admired Psychopathy – lack of concern for others
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selection= other measures
Other measures Resumes Employment references Drug testing Work samples Job tryouts (e.g., internship, probation, apprenticeship) Polygraph Social network data mining
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personality inventories= eg=
myers-briggs (low validity) trade off is its much cheaper.
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The big five in the workplace OCEAN
Desirable traits for good person-job fit: Openness: willingness to embrace new ideas and new situations May adjust better to organizational change Linked to higher creativity and adaptability Conscientiousness: follows through and gets things done Strongest predictor of job performance Too much can be a bad thing Extraversion: A outgoing, talkative, and sociable as well as enjoys social situations Linked to higher performance in sales and management Related to social interactions and persuasion Agreeableness: Being a nice person in general Effective in jobs requiring cooperation and helpfulness Neuroticism: tendency to be anxious or moody Emotional stability relates to stress coping Also strong predictor of job performance
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working in teams
Recently, many organizations are moving to team-based structures Technology much better now because of covid Work distributed across time and location Many organizations need to be adaptive and respond quickly to changes Pooling knowledge/skills has many advantages Working with others can be motivating and fulfilling Teams have advantages; however they require effort, planning, and monitoring to succeed!
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Working in teams advantages= challanges=
Advantages: Can make better decisions, products/services Better information sharing Increase employee motivation/engagement More flexibility More motivation Challenges: Extra resources needed for team maintenance Social loafing – members potentially exert less effort in teams than alone Groupthink and polarization – shifting to extreme options, maintaining harmony Potential for unhealthy conflict
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Working in teams: Social loafing is... why?...
Effort reduced when performing in group rather than alone Why? Low accountability High expected effort from others High perceived dispensability Tasks that lack personal meaning
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working in groups: Group polarizationis ... Groupthink is...
Group polarization: The tendency for group discussion to shift group members toward an extreme position Groupthink: The tendency toward flawed group decision-making when group members are so intent on preserving group harmony they fail to analyze a problem completely
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What is an effective team member? 5 C's
Effective team members must be willing to work on team Effective members possess specific competencies (5 C’s in diagram): - coorperating - conflict resolving - comforting - comunicating - coordinating
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Improving teams: Use of team roles...
- A set of behaviors that people are expected to perform - Some formally assigned; others informally - Informal role assignment occurs during team development and is related to personal characteristics eg the producer, the organiser etc...
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Designing the best team depends on the type of task:
Type of task: Complex tasks= divisible people with specialized roles (if assigned) Well-structured tasks = easier to coordinate (requires resources) Higher task interdependence= Team members must share materials, information, or expertise Teams usually perform better because high interdependence (a) requires better communication/coordination and (b) motivates team membership
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Levels of task interdependence
high = reciprocal middle= sequential low= pooled
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Designing the best team: team size: .... are better as...
Smaller teams are better because: Need less time to coordinate roles and resolve differences Require less time to develop More engaged with team – know the members Feel more responsible for team’s success But team must be large enough to accomplish task The role of an I/O to figure this out…
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Designing the best team: diversity
diversity is good because: View problems/alternatives from different perspectives Broader knowledge base Better representation of team’s constituents However… may take longer to become a high-performing team
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Leadership: Being a good leader requires
-Recognition and monitoring of the situation -Adapting behaviors and style to meet current demands -This requires having many tools/approaches at your disposal Leadership is not a role, it is a set of behaviors and skills A team can have one leader who is held accountable for leadership OR Everyone can engage in different aspects of leadership (shared) We often distinguish between leadership and management Both are important, but have different connotations
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leadership: Early leadership research focused on two ideas
Trait theories: Leaders are born, not made We identify specific traits that make someone a good leader E.g., intelligence, personality, being energetic, charismatic, etc Behavioral theories: Leaders can be made Leadership is about applying behaviors which can be learned E.g., organizing ideas, setting goals, monitoring performance and providing feedback Maybe both? Integrated model of leadership
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Types of leadership
Power and influence approaches= lead by telling people what to do Contingency approach= need to be flxecible and adaptive, dif leadership styles. Transformational Leadership Leader-Member Exchange Theory Authentic vs servant leadership Developed by Social Psychologists
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Power and influence approaches to leadership:
French and Raven (1960s) power is important: differentiate different Types of power Coercive Power= This is when forcing someone, even though, they don't want to do it. Many dictators uses this power. It is also a form of power that allows someone to be advanced in their career. Demands should be legal and respectful, this helps the employee to accomplish, what they didn't want to do. Reward Power= This can be a promotion or raise. These people give reward, when someone has worked hard. The sacrifice has to be worth it. Legitimate Power= It is a person who is credible. In a company, the longer you were in company means the higher ranking you are in. People shows power by showing how capable to take on responsibilities in the company. Expert Power= This power is based on someone's education, skills and knowledge. Professionals have to develop skills that makes them an 'expert'.They need to be maintained and keep educating themselves to order to succeed.  Influence is applying power to change attitudes or behavior
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Contingency approach to leadership
Fielder (1972) Leadership approaches assuming fixed styles were least effective Situations and employees variable, adjustment and flexibility needed!
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Transformational Leadership Theory describes 3 types of leadership: Transformational Leadership is... Transactional Leadership is... Laissez-faire Leadership is... its basically....
Transformational Leadership: leadership through a process of inspiring a group to pursue goals and attain results Leadership builds and communicates a clear vision, empowers followers to make transformations Leaders instil confidence and high self-expectations in followers Transactional Leadership: Leadership through allocation of rewards/consequences in exchange for behaviors More effective if clear goals and expectations, constant monitoring of performance, and consistent continencies Laissez-faire Leadership: Non-leadership, where responsibility is deflected and followers are on their own Only linked to negative outcomes self- determination theory
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Transformational Leadership Theory examples of 3 types leaderships
transformational: - charming, able to inspire – generate emotional reactions in followers. Transcends logic alone -Leading by example – doing while saying - Motivate and inspire to pursue challenging work. - Stimulate followers intellect, creativity, and questioning assumptions - Pay attention to each follower’s needs transactional : - Self explanatory - Actively seek problems/mistakes and provide punishment laizze-faire: - Wait for mistakes, then punish
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Leader-Member Exchange Theory of leadership we have social .... make ... and .... focuses on... does not assume... 1). 2). what leads to .../.....? high quality relationships related to....
we have social groups outside of work, in an organization we also have diferent social groups. make in-groups and out-groups Focuses on the dyadic relationship between leaders and followers Does not assume that the leader has the same relationship with each “follower” 1) Members of “in-group” have high-quality relationship with leader - In group members are highly empowered and motivated - In exchange they get more attention and support from leaders 2) Members of “out-group” have a more formal relationship with leader - Leader more likely to use formal sources of authority - Members take on routine tasks What leads to in-group/out-group relationship? - Competence and skill - Trustworthiness - Perceived similarity High-quality relationships related to: - Positive work attitudes, pro-organizational behaviors, less turnover - Less likely to resist organizational change But what about “out-group” members?...
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Authentic leadership= Servant leadership=
Authentic leadership Good leaders are genuine and transparent in their actions Make decisions in unbiased ways, solicit other opinions and ideas Strong morals/values, even when posed with ethical dilemmas Servant leadership Good leaders put the needs of others ahead of their own Lead to more loyalty to leader than the organization
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Organizational Culture=
Organizational Culture aka. the environment/culture The language, values, attitudes, beliefs, and customs of organization eg. innovation, stability, respect etc...
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Cultural artifacts are... examples=
tangible or intangible elements that represent and influence a company's culture Stories and legends Social prescriptions of desired (or dysfunctional) behavior “Realistic” example of organization’s expectations Most effective stories and legends: Describe real people Assumed to be true Known throughout the organization Are prescriptive
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cultural artifacts examples=
Rituals - Routines of employees (e.g., how visitors are greeted) Ceremonies - Planned activities (e.g., award ceremonies) Language - How employees address each other, express emotions, describe stakeholders - Leaders use language to anchor or change culture
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Language can be harmful
if women were told the ideal candidate was masculine, they had increased arousal in interview, and poorer performance.