social psychology 2003 Flashcards
Humans are … social
Environment has …. effect on socialization eg. SES, country
Our interactions with others shape our ….
lecture 1
innately
large
behaviour (change beh in dif situ)
diference between Personality psychologists and Social psychologists ?
- assess stable traits over time
- examine environmental influences
whats more predictive personality or social psychologists
maybe social (enviro)
Defining social psychology
The scientific study of the effects of social and cognitive processes on the way individuals perceive, influence, and relate to others
Social vs cognitive processes
Social processes
Our thoughts, feelings, and behaviors are influenced by the people around us, the groups to which we belong, the teachings of our parents, and our culture
Cognitive processes
Our memories, perceptions, **thoughts, and emotions guide our understanding **of the world and our actions
what do Sociologists do?
1. PREFERRED
METHODS
2. FOCUS OF
OBSERVATIONS
3. EXAMPLE: THE STUDY
OF AGGRESSION
study society, social behavior, and the structures that govern human interactions.
Surveys, demographic
patterns of data
Group-level behaviors
and social expectations
Group characteristics of aggressive behavior
what are Anthropologists? they…
1. PREFERRED
METHODS
2. FOCUS OF
OBSERVATIONS
3. EXAMPLE: THE STUDY
OF AGGRESSION
study humans, cultures, societies, and their development over time
Detailed observations of people in a given culture
A discrete group of
people over time
Cultural habits of
aggression within a
discrete setting
Clinical
psychologists
1. PREFERRED
METHODS
2. FOCUS OF
OBSERVATIONS
3. EXAMPLE: THE STUDY
OF AGGRESSION
addresses behavioral and mental health issues
Therapeutic interviews
and tests
Individuals who have
problematic thoughts or behaviors
Individual and
interpersonal causes of
aggression
what do Social
psychologists study?
1. PREFERRED
METHODS
2. FOCUS OF
OBSERVATIONS
3. EXAMPLE: THE STUDY
OF AGGRESSION
how peoples thoughts etc are infleunced by the presense of others
Controlled experiments
and observations
Everyday people in
individual or group
settings
Experiments testing the causes and control of
aggression
Early breakthroughs
of social psych
Wilhem Wundt’s Völkerpsychologie (1900-1920)
Norman Triplett’s social facilitation experiment (1897)
First textbooks published in 1908
William McDougall (cofounder of BPS)
Edward Ross, but they were a sociologist and American (eww)
who Published a textbook in 1924
Emphasizing importance of experimentation
what did it argue
Floyd Henry Allport
…the best way to understand groups was by studying the individual, not the group itself (sets us apart from sociology)
brother= gordon allport
in the 1920’s psychology was dominated by…. by….
behaviourism…watson and skinner
(what was observed)
after behaviourism, then Social psychologists recognized the importance of people’s ….
thoughts, beliefs, attitudes, etc.
Hitler’s rise motivated many psychologists to flee to U.S leading to…
Brought other theoretical influences
Gestalt and anti-behaviorist psychologists who emphasized cognition
Shifted focus of research
Persuasion techniques during wartime
Authoritarianism
Discoveries of atrocities post-WW2
Kurt Lewin
Emigrated from… to … in…
Behaviour as … of individual and environment
Died young, but ….
such as….
Emigrated from Germany to US in 1933
Behaviour as function of individual and environment
Died young, but trained several notable social psychologists
…. Leon Festinger (cognitive dissonance)
Stanley Schachter (physiology and emotion)
Several more (see chapter 2)
After WW2…
Emphasis on …
Discoveries of …
why…
how groups impact individual behavior
atrocities (violent acts) post-WW2… why?
Social influence and conformity
Bean estimation experiment (Jenness, 1932)
Auto-kinetic effect experiment (Sherif, 1935)
Line study (Asch, 1956)
Milgram’s obedience studies (1960s)
asked…
Could a person be pressured by others into committing an immoral act, such as hurting a stranger?
Stanford Prison Study (1971) by…
participants were…
the G became… P became…
behav changed on their….
Philip Zimbardo
…randomly assigned to be a prisoner or guard
aggressive, submissive
… expectations of that societal role
Social cognition (1970s - 1990s)
Emphasis of cognitive processes and theory
Less reliance on reactionary studies replicating social phenomena
Attribution of behaviors
Automatic versus controlled processes
Motivation and emotion regulation
Introduction of ethical review boards
Advanced statistical analyses introduced
Present day
Interdisciplinary and applied approaches
Emphasis of neuroscience methods
Importance of cultural differences
Use of online recruitment for diverse samples
Use of virtual reality (work in progress)
Advanced statistical analyses
Replication issues of classic paradigms
Open science practices
Social psychology tends to follow recent events
1. ww2 atrocities…
2. kitty genovese murder…
3. 911 attacks
4. civil rights mov…
5. rise of femanism…
6. police shootings…
(conformity/obedience)
(bystander effect)
(Muslim/Arab prejudice)
(stigma and intergroup conflict)
(sexism and stereotype threat)
(racism and weapon misidentification)
Social psychologists value diversity
Began with Western heteronormative standpoint (White dudes)
Culture influences the individual
Importance of intersectionality
We are a combination of ethnicities, religions, sexualities, etc.
Diversifying research is essential to understanding human behavior
Is behavior shaped more by biological factors (“nature”) or by environmental factors (“nurture”)?
Behavior is influenced by both in varying degrees
Some view this as a false dichotomy
How can we explain why good people do bad things?
Interested in justifications or explanations, not what is good or bad
Behavior is often shaped by our environment and context
Why do humans live in groups?
Humans as social animals
Evolutionary perspective
Harm of group decisions
Embedded cultural norms
Why do stereotypes and prejudices exist and persist?
Relationship between stereotypes and instincts
Automatic processes and use of heuristics
Is science the best way to learn about social behavior?
Replication crisis!
Several classic, foundational studies have failed to produce repeatable results
Data manipulation
False positives
Recent emphasis on replication studies to find “true effects”
Academics need to be more open and honest with their data, sharing their raw data with the public so others can check their work
Replication crisis
39% studies replicate in psychology
54% in the very top journals!
Not just psychology!
11% of drug studies replicated
59% of highly cited clinical research studies
44% of genetic studies
25% of studies in economics
what is causing the replication crisis?
Under-powered designs
20 participants per cell used to be the “standard”
Stopping collection whenever hypotheses were met
Dropping (and not reporting) conditions if they did not work
Dropping (and not reporting) dependent variables that were not consistent with predictions
what is publication bias?
What does the replication crisis have to do with social psych?
Self-control failure (ego depletion)
At the heart of the replication crisis in psychology
One of the most studied areas in social psychology
Mass replications have found small or no effects
Meta-analyses mixed…
evidence of ego-depletion of replicaiton crisis…
Hagger et al. (2010)
Found evidence of ego-depletion using 83 studies
Studies used in meta-analysis were published
Publication bias!
What about non-published studies?
2 types of research
1- basic science is…
2- applied science is…
Research that increases understanding and theory
Tries to understand a given phenomenon
basic knowledge is transformed into practical solutions to adress** real world probelms **
basic science is used when in… setting
for example…
universities and research institutes
how im increasing my knowledge in lectures
applied science is used in… setting
for example…
Healthcare
Workplace
Communities
… how doctors apply knowledge from uni to find a cure as a solution for a disease in the uk
circle summary of the scientific method 4 steps
- observe a pattern
- generate a hypothesis
- scientifically test hypothesis
- interpret results and refine hypotheis (make more specific)
cross-sectional data is data taken at …..
there are …. participants
issues…
one time point
multiple
need to do an experiment to see if cause-and-effect relationship
(if just use obervation could be correlation)
Longitudinal data is taken at….
with the …. participants
its better for finding a ….
but if not experimental…
two or more time points
same
… cause and effect relationship
will be correlational not causation…
and may be other variables leading to the cause
Structural equation modelling (SEM) is the diagram that…
it allows for…
Maps out complex relations between many factors/variables
… simultaneous analysis of multiple relationships
within subject design
is….
between subject design….
when same participants are exposed to all conditions
diferent participants are in dif groups and some do a and some do b
Double blind control in experiments is when studies are … to prevent…
its when the …
single blind is …
randomised.. bias
Researcher and participant are oblivious of the condition they are in
..when only participant is unaware of their condition
in experimental designs participants are…
in a Quasi-experimental design groups of interest…..
for example they cant control the … of people or whether people …
randomly assigned to one group
… cannot be manipulated, occurs naturally (pre-existing) or unethical to manipulate
race…. smoke
Issues with quasi-experimental designs
cant demonstrate…
- **Lack of control **or comparison group, potentially unreliable
individual differences may have influenced categorization in a group eg. Is behaviour due to belonging to a group or vice versa?
Cannot demonstrate cause and effect!
Advantages of quasi-experimental designs
Social psychologists very interested in pre-existing groups
like race… gender… find out more about steryotypes
Researcher wants to examine differences in takeaway habits between those who live in the city versus the suburbs…
so quasi-experimental is…
promlem is livign in city dosent CAUSE more takeaways theres …
IV= city vs countryside participent
othere confounding variables like personality.
issue with social experiments,
Ecological validity which is
how well a study’s results apply to everyday life situations outside of the controlled experimental environment.
issue with social experiments,
Use of confederates (which are…) may…
actors
not be convincing (online better)
3 dif types of research designs …
experimental
quasi- experimental
non-experimental
experimental design used to…
determine the causes of behaviour that can expain why it occurs
quasi-experimental design is used to …
identify the relationship between pre-existing variables
non-experimental design is used to…
describe variables and predict the relationship between variables
meta- analysis is a …
statistical technique used to combine the results of multiple independent studies on the same topic to arrive at a more comprehensive and reliable conclusion
ethical concerns of qualitative methods is that…
…they measure sensitive information and Some individuals may not honestly report sensitive information so ensure its all anonomous
a Construct is an ..
eg.
..Attempt to capture pattern of behavior
Hard to capture directly due to vagueness
depression, self-worth…
Operational definition is an…
it can be… or ….
eg…
Attempt to identify way to capture construct
Can be quantitative or qualitative
Vary in reliability, but there are usually endless options
eg. stress can be reported in a **questionare **
Exceptions:
Height
Weight
Age
Operationalizing constructs is when we….
for example a conceptual def of happiness is…
and a operational def of happiness is…
define constructs in a way that makes them measurable and observable in a specific research context.
… Happiness is a state of well-being
…. Happiness will be measured by the score on the Subjective Happiness Scale, where participants rate their overall happiness on a scale from 1 to 7.
ways to operationalise constructs include…
Natural observation
Self-report scales (e.g., questionnaires)
Physiological measures (e.g., EEG, heartrate)
Reaction times (e.g., during Stroop task)
Specialized behavioral tasks
Implicit Association Test (e.g., unconscious biases)
Flanker task (e.g., attention and executive control)
Reading span task (e.g., working memory)
2 types of operationalizations
explicit which is… and eg….
implicit which is… and eg….
Conscious and deliberate
Self-reported by participant (e.g., survey)
Unconscious and automatic
Gut reactions or impulsive decisions made by participant
Behavioral tasks, natural observation, facial expressions, etc.
operationalizating constructs
why are implicit measures better than explicit
however they both…
because of social desirability and ppl lying on surveys.
… tap into different kinds of information so both helpful
operationalize constructs
implicit assosiation test (IAT) is a way to
it measures….
when two concepts are assosiated people… and vise verser
so the RT tells us about the …
Common assessment of attitudes
Captures associations in memory
Assumption these are automatic
strength of automatic associations between concepts
react faster
assosiation of 2 concepts
IAT
the D-score is a …
**statistical measure **that represents the difference in response times when participants categorize pairs of stimuli that are either congruent or incongruent with their implicit biases.
IAT
the D-score equation is…
dif in reaction times/ pooled standard deviation of the response times
interpreting the d-score IAT
postive d-score=
negative d-score=
congruent bias (responded faster when the pairing matched their implicit biases or stereotypes) eg. white ppl=good and black ppl=bad (steryotype)
incongruent bias (participants responded faster when the pairing went against common stereotype)
Issues with IAT
forces categorization
prime participants with stereotypes rather than assess them
contempoarary approaches help to improve the reliability, credibility and replicability of studies by focusing on….
Design
Protocols
Hypotheses
Materials
Analyses
Exclusions
contemporary issues
Exploratory analyses is …
its problem is…
…a set of statistical techniques and methods used to analyze data to uncover patterns etc.. without having a pre-defined hypothesis basically…. Hypothesizing after results are known (aka. HARKing)
that Findings may be **type I error ** (false positive)
exploratory research is …
and a confirmatory hypothesis is… which invloves…
gathering info/building theories
testing the theory …. a directional and prior prediction
Exploratory research questions have…
open-ended hypotheses
You think something is going to happen, but unsure what
- Conflicting theories
- Not enough literature
pre-registered along with hypotheses/analyses
- which means formally documenting the research questions, planned analyses, and hypotheses before conducting the study to increase credability
the confirmatory research process steps
- form hypothesis and analysis plan
- collect data
- analyse data acording to analysis plan
- interpret and report results
- publish and distrobute research output
- replicae results
Controlled processes are ..
they are… for eg….
they are also … and require an …
they are normally captured by..
lecture 3
Deliberate and intentional behaviors
potentially limited … mental fatigue and working memory constraints.
goal-dependant
awareness of behaviour
explicit measures
controlled process are dependant on…
…. theory
motivations
self-determination theory
automatic processes are… for example…
they tend to be captured by..
they are influenced by 3 things…
uncontrollable or unconcious processes
.. gut reactions/ knee jerk responces
implicit measures
priming, facial cues and environment
Gilbert & Hixon (1991)
found that cognitive busyness may decrease the…
but increase the liklihood that …
liklihood that a particular steryotype will be activated
.. an activated steryotype will be applied
startle eyeblink responce and self report, david m amodio
individual diferences in the activation and control of affective race bias
high internal and those with low external motivation exibited less affective race bias in blink responces.
high internal motiv less racial bias then low IM.
Payne (2001)
Weapons identification task
participants are shown an image of either a …… (the prime) followed by a picture of either …..
participents asked to identify whether imagine is a … or not
participants more likley to press yes if its a … face before
Incongruent pairings harder to categorize for example…
black or white face, a gun or harmeles object , gun, black
eg. Black-Tool
White-Gun
payne 2001
what did payne find from the weapon iddentification task?
he distinguished between …. and … processes
automatic and controlled.
The racial bias that led to quicker identification of guns after seeing Black faces was thought to be **driven by automatic processes **
the motivated tacticians continnum
is a continuum between … and … processes
where u land depends on 2 factors…. and ….
if …. and …. is low we use …..
if … and … is high we use….
automatic and controlled
motivation and cognitive resources
M and CR are low= auto
M and CR are high= controlled
an important social cue is….
FF and eye…
another is… so you can determine appropriate… and can alter ther perceptions like…
faces
facial features, contact
environment , behaviour , dangerous situations
ruth mayo
face-name matching effect is when people can guess somones …. (in a list) by looking at a picture of their ..
….. produce this effect
name, face
existing name steryotypes ..
shooter bias task is when presented with a ….
which contain people who are either … or ….
and are either carrying a … or …
participents have to decide if they are or not, and …. is measured
scene, black or white, gun or other object, reaction time
results for shooter bias task show that faster …for … when a … person and more mistakes for …
showing …
reaction time, shoot, black
black ppl
racial bias
the dangerous context video game task is a variation of the …. , but it incorporates specific …. eg…
it found that the dangerous context seems to amplify ….. , leading to a higher rate of false positives (…) when the target is ….
Shooter Bias Task, environmental cues, dangerous or safe contexts
implicit racial bias ,shooting an unarmed person, black
social memory is when we… eg.. which helps to… and …
this information is stored in…
store information relevant to ourselves and others.. remembering stuff about others .. form oppions on others and navigate novel situations
assosiative networks, spresing activation and semantic network model
spreading activation is when…
When a concept or node is activated in your mind (e.g., you think of “summer”), this activation spreads out along the network to related concepts (e.g., “sun,”
Social-cognitive approach to personality is when ..
personality is not a fixed trait but rather a dynamic system influenced by interactions between a person’s thoughts, behaviors, and social context.
a self- schema is
Cognitive representations of oneself that one uses to organize and process self-relevant information
Consists of the important behaviors and attributes
self schemas
People behave differently due to …. in self-schemas
Provide a framework for organizing and storing information about our …
individual diferences, personality
Self-reference effect is when …
information related to oneself is processed more deeply, encoded more effectively, and recalled more easily than information not related to the self.
Self-perception theory:
Things that seem to occur frequently …
theory is particularly relevant in situations where our….
Situational factors may determine:
we make judgments about our own thoughts and attitudes the same way we make judgments about others’ behaviors—by interpreting our actions in various situations.
enter self schema Unless situational factors can account for the behavior
internal states are weak
Intrinsic motivation
Extrinsic motivation
Self-determination theory is the role of…
2 types of motivations=
which one increases motivations to repeat behaviour again?
role of intrinsic and extrinsic motivations in influencing behavior.
extrinsic and intrinsic
Looking-glass self is when..
We sometimes …. what others think about us which can be..
Other’s perceptions of us feed into our self-schema
assume, inaccurate
Social comparison theory is..
2 types of social comparision are..
we compare ourselves more to people who are…
we tend to do …
innate drive to evaluate their own abilities, opinions, and emotions by comparing themselves to others.
upward= When we compare ourselves to someone who is better than us, often to improve on a particular skill
downward= When we compare ourselves to someone who is worse than us, often to feel better
close to us
downward comparisson
multiple selves?
All of these sources suggest that we are different people:
At different times
Around different people
In different settings
When selves don’t align we…
we have Three simultaneous selves=
experience emotional discomfort
Actual self
Ideal self
Ought self
actual self=
ideal self=
ought self=
The person we think we are right now
The person we hope to become
What other people want us to be.
Self-Presentation Theory is when one…
we use…
Adapt to fit into the situation
Present ourselves to make an impression on others
Impression management and self-monitoring
What is self-control?
its used to balance…
Ability to override thoughts, emotions, and behaviors
Implement behaviors which are appropriate for the situation
Self-expression: Actions consistent with self-concept (actual self)
Self-presentation: Actions shape others’ impressions of us in positive ways (ought or ideal self)
self - control is required to…
self control is dependant on… what depletes this resources?
prolonged use causes..
resources need to be…
shift from actual to ideal self.
limited resources like eg. gluecose
stress
Prolonged use of self-control causes “fatigue”
Resources need replenished before further use
Strength model of self-control is when
time 1=
time 2 after engaging self control=
high self control resources
low self control resources
Inzlicht et al. (2014)
Process model of self-control:
Controlling your behavior shifts motivation….
Motivation temporarily shifted towards …
basically increase motiv for… and decreased for…
.. away from further control
.. rewarding behavior
Resources not depleted, just redirected
Fatigue leads to reward seeking
want to tasks, have to tasks
Excess use of self-control leads to:
Increased motivations to engage in …
…. response to rewarding stimuli
Lack of attention to engage in any…
rewarding behaviour
Exaggerated emotional ..
effortful behavior
Self-Discrepancy Theory
eg.
discrepancies among these selves can lead to emotional discomfort and influence personal motivation.
Can lead to mental health problems
Depression
Social phobia
Eating disorders
Poor self-esteem
eg. someone feels they should be more responsible or successful based on external expectations, failing to meet these standards can lead to feelings of guilt, anxiety, or inadequacy.
Self-esteem is ones…
enhancing self esteem can be done with a few methods…
upward comp may lead to…
Confidence in one’s abilities
Self-worth or respect
self - serving bias, the better than average effect, downward social comparison
improvements but requires effort so use downward to compensate
protecting self esteem
when get feedback…
.. like good feedback and take on board and bad feedback just ignore eg a quiz on personality
Dark side of protecting self-esteem
Inflating self-esteem may lead to:
Narcissism
False confidence
Lack of empathy
Academic problems
And more!
cultural diferences in self esteem
collectivist cultures (e.g., many Asian, African, and Latin American societies) prioritize group harmony, family, and community over individual achievement.
What is an attitude?
lecture 4
cognitive representation that summarizes evaluation of an attitude object (e.g., belief)
Attitude objects may be the self, other people, things, actions, events, or ideas
Attitudes have
direction
intensity
Measuring attitudes
Self report on attitude scales
Observation of behavior
Physiological measures (e.g., EEG, heartrate, skin conductance)
Reaction time measures
The Implicit Association Test!
Attitude functions, We evaluate everything we encounter almost instantly:
Attitudes help people navigate the environment which….
Provides shortcuts to guide behavior
Reduce cognitive effort needed to make decisions
Attitude formation acrynim
CAB
cog, beh, affective
attitude formation:
Affective information:
Behavioral information:
Cognitive information:
Feelings and emotions about the object
: Information about past, present, or future interactions with the object
: Facts and beliefs about the object
CAB book example of lady gaga book
cognitive info=
thoughts=
affective info=
feelings=
nbehavioural info=
behaviours
she endows youth foundations
shes amazing
i feel pumped when i hear her music
feel happy when i see her music videos
i download all her songs and would drive 1000 miles to see her
downloading her new track
We form attitudes consistent with the information we have about the attitude object
….. information is weighted more heavily in forming the attitude than is …. information
Attitudes reflect those parts of the information that are currently ….
Often dependent on ….
May vary …
negative , positive , accessible or salient, context/environment, over time
Associative-Propositional Evaluation (APE) model shows us that:
Learning occurs through:…. a and b
Learning occurs through:
Associative learning
Propositional learning
Associative learning:
Semantic Network Model
mental links form….
Mental links form between concepts based on shared properties
Shorter path between concepts = stronger association in memory
Nearby concepts also activated
Spreading activation!
APE model, assosiative learning
when 2 stimuli are …. paired together=
hebbian law=
example=
Merely co-occurrence of stimuli can influence behavior… eg…
frequently..
=Creates semantic link in memory
Hebbian law
“Neurons that fire together, wire together!”
Classical conditioning (e.g., Pavlov’s dog)
….
Flowers
Pleasantness
and Black Americans
Violence (e.g., media exposure)
ape model
Propositional learning
is when….
Mental links are elaborated upon, requires conscious effort
Creation of causal relations between associations
Attempt to validate associations
APE model summary=
Associative learning = creates…
Propositional learning =explains…
Associative learning = Creates simple links in memory
Black Americans-Violence
Alcohol-Positive emotions
Propositional learning = Explains simple links in memory
Black Americans are violent
Alcohol causes me to feel happy
Associative information ….
Propositional information
Co-activation of concepts
Spontaneous emotional response (captured via implicit measures)
Can be rejected (if you have the energy)
Validation and explanation of associations
These associations are further strengthened (if validated)
More deliberate judgments (require energy, captured via self-report)
Conflict and independence among these two processes (gut responces)
Associative information can be activated (e.g., gut response) regardless of whether you believe the response as appropriate
Propositional information may override gut responses if they are inconsistent and you have the motivation (and resources) to do so
Associative processes examples=
Propositional processes
Validate associative information
eg=
“I dislike insects”
vs
“Bugs look disgusting”
“Insects in the house make me uncomfortable ”
“I dislike insects”
Changing attitudes via APE model
Target …. learned information
Avoid activation of ….. associations
e.g.
associative
negative associations
e.g., well-known, admired Black Americans reduce racial bias
Associations are hardwired into memory and difficult to change
Changing attitudes via APE model:
Evaluative conditioning aims to replace or create…..
Aims to replace or create new links between concepts in memory
Co-activation of emotional stimuli and target stimuli
Stigmatized groups
Alcohol
APE model interventions
important things to consider for evaluative conditioning:
…. stimuli do not need to be related to target stimuli
Conditioning is not meant to …..
Only targeting ….. responses
Emotional stimuli do not need to be related to target stimuli
Conditioning is not meant to create causal relationships
Only targeting “gut” or immediate emotional responses
APE model interventions
From associative to propositional learning:
During ….., some notice the odd pairings
Contingency awareness
….
What happens?
…..
evaluative conditioning, “I think this is supposed to make me like alcohol”, Effectiveness increases
APE model interventions
Why is knowing about something make it more effective?
Creates…
Propositional learning!
Instead of simple Black-Positive or Alcohol-Positive associations, contingency awareness leads to an elaboration of this simple link
causal explanation between concepts
what is evaluative learning
individuals learn to associate a particular stimulus with ……
its a type of …
unlike… which…
a positive or negative emotional value based on past experiences.
- assosiative learning
- propositional learning, which involves understanding facts or logical relationships, evaluative learning is more about emotional responses rather than factual knowledge.
-
Changing attitudes via APE model
why doe these changes occur? through…
cognitive dissonance
what is cognitive dissonance?
Discomfort from conflict between attitudes and behavior, uncomfortable tate of arousal
We aim to resolve this discomfort by resolving conflict
Change behavior to match new associations/ attitude
cognitive dissonance example
smoking
Imagine you know that smoking is bad for your health (belief), but you smoke anyway (behavior). This conflict creates cognitive dissonance. To reduce it, you might try to quit smoking, convince yourself that smoking isn’t that harmful, or ignore the risks.
when changing attitudes you have to make sure…
that the change is freely chosen, self determination theory, external or internal motivation?
external= somone wants u to quit smoking
internal= want to quit to improve health.
internal is best
Festinger and Carlsmith (1959)
study-
what happened?
found
participants in lab
‘somethings gone wrong with experiment can you help with this task’
boring task for an hour
after told the next particiapnt was coming in, asked if they could lie to the next and say they loved it.
offered 1$ or 20$
if payed 1 not enough justification to lie, but 20$ would defo lie.
when we do something that dosent match our feelings, we change our feelings to account for that as we dont like ot be inconsistent.
Daryl Bem
Self-perception theory
is it similar to cognitive dissonance?
Our own behavior as a basis for inference for self-schema
Depends whether behavior intrinsically or extrinsically motivated
(similar Change in attitudes NOT due to…
Uncomfortable states
Anxiety/arousal)
applying self- perception theory to the APE model..
- assosiative info promotes new automatic behaviour (shop- more likley to buy a salad then sandwich)
- recognise that behaviour is inconsistent with propositional information regarding attitude object
- change propositional info to match new behaviour
- now assosiative/ proppositional info match, furthur strenghtening the liklihood of this nehaviour to occur in the future.
changing attitudes:
priming
Activate information to change behaviour
Conscious or unconscious
May activate nearby concepts to alter perceptions
Spreading activation
APE model
priming example=
social questionare
developed Questionare
brought students in, lied to them and said computers not working but can u just fill in this questionare ‘how common is it for ppl to drink to socialise with others’ positive vs ‘ now common is it to drink and drive an automobile’ negative consequence
priming them…
prime with social= no avoidance of alcholol
prime with drive= avoidance went up, less likley to drink
changing attitudes:
Elaboration likelihood model
When do people accept or reject information?
Elaboration = critical evaluation of arguments, some do and some dont depedns on dif things..
Some arguments accepted as is with no elaboration
Other arguments may elicit high elaboration
If inconsistent with already learned information
If relevant to your self-schema
These arguments critiqued and may be rejected!
How do we reduce resistance? (e.g., no elaboration)
2 diferent routes of persuasion….
Central routes of persuasion
Scientific evidence
Logic-based arguments
Peripheral routes of persuasion
Highly emotional (e.g., use of fear)
Aim to change associations in memory
peripheral routes are best changing ….
eg…
not enough if…
Peripheral (emotional) routes may be effective in preventing … maladaptive health behaviors from forming
Tobacco packaging-
- somone has a long held belief.
peripheral routes dont always work
for example…
But implementation of plain packaging did not stop everyone from smoking… right?
Peripheral routes not effective in changing persistent behaviors
Emotion-based interventions may promote high elaboration when they are counterintuitive to our longstanding beliefs and attitudes
Enter… central routes!
central routes use…
to reduce elaboration….
logical arguments to change behavior
Still may be met with high elaboration if counter to attitudes
…
Combine with peripheral route
Promote trustworthiness of information or source