Social Psych Flashcards
What is social psychology
Seeks to understand how peoples behaviours are influenced by other people
What is social cognition
The way which people perceive and interpret themselves and others
What are attitudes
Relatively enduring evaluations of things and people
What is the ABC model of attitudes
A: active component
B: behavioural component
C: cognitive component
What are two factors that determine how attitudes effect behavior
Attitude specificity, attitude strength
What are implicit attitudes
An attitude of which the person is unaware they have
Who investigated ways to reduce implicit prejudices
Bertram gawaronski
What is aggression
Broad range of behaviours intended to harm others
What are 5 factors that lead to liking someone
Similarity, proximity, self discloser, situation, attractiveness
Who came up with the triangular love theory
Robert sternberg
What are the 3 elements of the triangular love theory
Intimacy, passion, commitment
What is a reason for attitude change
Cognitive dissonance and self perception theory
What is cognitive dissonance
Emotional discomfort people experience when they hold two contradictory beliefs
Who came up with cognitive dissonance
Festinger (1957)
What is self perception theory
Suggests that when people are uncertain of their attitudes they inter by observing their behavior
Who came up with self perception theory
Daryl bem (1972)
What are the elements needed for persuasion
Message, source, receiver
What is central route persuasion
Emphasizes the content of the message using facts and logical arguments
What is the peripheral route to persuasion
Relies on superficial info like attractiveness of spokesperson
What decisions off of persuasions will likely last longer
Central route
What are 3 techniques to percussion
Foot in the door, door in the face, appeals to fear
What are stereotypes
Fixed overgeneralized beliefs about a person or group
What is prejudice
Negative and unjust feelings about individuals inclusion in a particular group
What is the mere catagorizador effect
The mere act of categorizing individuals into groups cause them to identify themselves as us or them