SOCIAL MEDIA MM Flashcards

1
Q

defined collectively as the
different forms of electronic communication (such as networking websites or blogs) through which users can create online communities to
exchange information, ideas, messages, and other content, such as videos or music.

A

SOCIAL MEDIA

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2
Q

type of software or
technology that allows
users to build, integrate, or
facilitate a community,
interaction among users,
and user-generated
content.

A

SOCIAL MEDIA PLATFORMS

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3
Q

enables users to
communicate with each
other online. Examples
include apps, blog postings
and comments, and video
shares.

A

SOCIAL MEDIA TOOLS

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4
Q

It uses social media
portals to create a
positive influence on
consumers or business
customers toward an
organization’s brand,
goods and services,
public image, or website.

A

SOCIAL MEDIA MARKETING

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5
Q

refers
to conducting business via the Internet and
has turned virtual reality into reality.

A

ELECTRONIC BUSINESS (E-BUSINESS)

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6
Q

Involves creating and
distributing relevant and
targeted material to attract
and engage an audience,
with the goal of driving
them to a desired action.

A

CONTENT MARKETING

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7
Q

A platform where a
host or writer posts
information or
opinions on various
topics and
followers may
respond.

A

BLOGGING SITES

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