ADDITIONAL INFORMATION

Question 1

Process of coordinating the flow of information, goods, and services among members of the distribution channel.

Answer 1

Logistics

Question 2

System of marketing institutions that enhances the physical flow of goods and services, along with ownership title, from producer to consumer or business user

Answer 2

Marketing Channels

Question 3

3.The act of designing a company’s offering and image to occupy a distinctive place in the minds of the target market

Answer 3

Positioning

Question 4

It defines which other brands a brand competes with and which should thus be the focus of competitive analysis

Answer 4

Competitive Frame of Reference

Question 5

These are attributes or benefits that consumers strongly associate with a brand, positively evaluate, and believe they could not find to the same extent with a competitive brand.

Answer 5

Points of Difference

Question 6

6.These are attribute or benefit associations that are not necessarily unique to the brand but may in fact be shared with other brands. These types of associations come in three basic forms: category, correlational, and competitive.

Answer 6

Points-of-Parity

Question 7

A three- to five-word articulation of the heart and soul of the brand and is closely related to other branding concepts like “brand essence” and “core brand promise.”

Answer 7

Brand Mantra

Question 8

8. Is the added value endowed to products and services with consumers

Answer 8

Brand Equity

Question 9

A name, term, sign, symbol, or design, or a combination of them, intended to identify the goods or services of one seller or group of sellers and to differentiate them from those of competitors

Answer 9

Brand

Question 10

A leading indicator that predicts future growth value

Answer 10

Brand strength

Question 11

11.It is a structured approach to assessing the sources and outcomes of brand equity and the way marketing activities create brand value

Answer 11

Brand Value Chain

Question 12

When a firm uses an established brand to introduce a new product, the product is called

Answer 12

Brand Extension

Question 13

13.The first step in conducting Market Research i

Answer 13

Define the problem and research objectives

Question 14

This stage in marketing research is generally the most expensive and error-prone. Some respondents will be away from home, offline, or otherwise inaccessible; they must be contacted again or replaced.

Answer 14

Collecting Information

Question 15

The last stage in Marketing Research

Answer 15

Decision Making

Question 16

is the set of measures that helps marketers quantify, compare, and interpret their performance

Answer 16

Marketing metrics

Question 17

This analyze data from a variety of sources, such as retailer scanner data, company shipment data, pricing, media, and promotion spending data, to understand more precisely the effects of specific marketing activities

Answer 17

Marketing Mix Model

Question 18

A concise set of interconnected performance drivers to be viewed in common throughout the organization. It is a visual tool that displays key marketing details and targets for a business in an easy-to-see way

Answer 18

Marketing Dashboard

Question 19

Is the complete sequence of suppliers and activities that contribute to the creation and delivery of goods and services.

Answer 19

Supply Chain

Question 20

20.The following are the three (3) methods of managing Logistics:

Answer 20

a.Enterprise Resource Planning (ERP)
b. Radio Frequency Identification
b.Logistical Cost Control

Question 21

21.This coordinates all promotional activities—media advertising, direct mail, personal selling, sales promotion, public relations, and sponsorships—to produce a unified, customer-focused promotional message

Answer 21

Integrated Marketing Communications

Question 22

22.This is the function of informing, persuading, and influencing the consumer’s purchase decision.

Answer 22

Promotion

Question 23

23.subset of the marketing mix in which marketers attempt to achieve the optimal blending of the elements of personal and non-personal selling to achieve promotional objectives

Answer 23

Promotional Mix

Question 24

Is the process of a seller’s person-to-person promotional presentation to a buyer. The sales process is essentially interpersonal, and it is basic to any enterprise

Answer 24

personal selling

Question 25

25. Regular contact between sales representatives and customers over an extended period to establish a sustained buyer-seller relationship

Answer 25

Relationship Selling

Question 26

26.This direction of the Supply Chain controls part of the supply chain that involves raw materials, inbound logistics, and warehouse and storage facilities.

Answer 26

Upstream Management