DISTRIBUTION (FINALS) Flashcards
Movement of goods and services from producers to customers.
DISTRIBUTION
System of marketing institutions that enhances the physical flow of goods and services, along with ownership title, from producer to consumer or business user.
marketing(distribution) channel
Process of coordinating the flow of information, goods, and services among members of the distribution channel.
logistics
Complete sequence of suppliers and activities that contribute to the creation and delivery of merchandise.
supply chain management
extends beyond transportation to include such important decision areas as customer service, inventory control, materials handling, protective packaging, order processing, and warehousing.
Physical distribution
is an organization that operates between producers and consumers or business users.
A marketing -intermediary (or middleman)
owned and operated by someone other than the manufacturer of the products it sells is one type of marketing intermediary.
retail store
is an intermediary that takes title to the goods it handles and then distributes these goods to retailers, other distributors, or end consumers.
wholesaler
Marketing channel that moves goods directly from a producer to the business purchaser or ultimate user.
Direct channel
Strategy designed to establish direct sales contact between producer and final user.
Direct selling
wholesaling intermediary that represents manufacturers of related but noncompeting products and receives a commission on each sale.
Manufacturer’s representative Agents
Network that moves products to a firm’s target market through more than one marketing channel.
Dual distribution
of a product through all available channels.
intensive distribution
of a product through a limited number of channels.
selective distribution
of a product through a single wholesaler or retailer in a specific geographic region
exclusive distribution
Planned channel system designed to improve distribution efficiency and cost-effectiveness by integrating various functions throughout the distribution chain.
vertical marketing system (VMS)
Process through which a firm attempts to control downstream distribution. Backward integration Process through which a manufacturer attempts to gain greater control over inputs in its production process, such as raw materials.
Forward integration
system VMS in which a single owner operates the entire marketing channel.
corporate marketing
system VMS that achieves channel coordination when a dominant channel member exercises its power.
Administered marketing
VMS that coordinates channel activities through formal agreements among participants.
Contractual marketing system
