DISTRIBUTION (FINALS)

Question 1

Movement of goods and services from producers to customers.

Answer 1

DISTRIBUTION

Question 2

System of marketing institutions that enhances the physical flow of goods and services, along with ownership title, from producer to consumer or business user.

Answer 2

marketing(distribution) channel

Question 3

Process of coordinating the flow of information, goods, and services among members of the distribution channel.

Answer 3

logistics

Question 4

Complete sequence of suppliers and activities that contribute to the creation and delivery of merchandise.

Answer 4

supply chain management

Question 5

extends beyond transportation to include such important decision areas as customer service, inventory control, materials handling, protective packaging, order processing, and warehousing.

Answer 5

Physical distribution

Question 6

is an organization that operates between producers and consumers or business users.

Answer 6

A marketing -intermediary (or middleman)

Question 7

owned and operated by someone other than the manufacturer of the products it sells is one type of marketing intermediary.

Answer 7

retail store

Question 8

is an intermediary that takes title to the goods it handles and then distributes these goods to retailers, other distributors, or end consumers.

Answer 8

wholesaler

Question 9

Marketing channel that moves goods directly from a producer to the business purchaser or ultimate user.

Answer 9

Direct channel

Question 10

Strategy designed to establish direct sales contact between producer and final user.

Answer 10

Direct selling

Question 11

wholesaling intermediary that represents manufacturers of related but noncompeting products and receives a commission on each sale.

Answer 11

Manufacturer’s representative Agents

Question 12

Network that moves products to a firm’s target market through more than one marketing channel.

Answer 12

Dual distribution

Question 13

of a product through all available channels.

Answer 13

intensive distribution

Question 14

of a product through a limited number of channels.

Answer 14

selective distribution

Question 15

of a product through a single wholesaler or retailer in a specific geographic region

Answer 15

exclusive distribution

Question 16

Planned channel system designed to improve distribution efficiency and cost-effectiveness by integrating various functions throughout the distribution chain.

Answer 16

vertical marketing system (VMS)

Question 17

Process through which a firm attempts to control downstream distribution. Backward integration Process through which a manufacturer attempts to gain greater control over inputs in its production process, such as raw materials.

Answer 17

Forward integration

Question 18

system VMS in which a single owner operates the entire marketing channel.

Answer 18

corporate marketing

Question 19

system VMS that achieves channel coordination when a dominant channel member exercises its power.

Answer 19

Administered marketing

Question 20

VMS that coordinates channel activities through formal agreements among participants.

Answer 20

Contractual marketing system