BRAND POSITIONING

Question 1

refers to the place a brand occupies in the minds of consumers relative to competitors in the marketplace. It is how consumers perceive a brand in terms of its attributes, benefits, values, and personality.

Answer 1

Brand positioning

Question 2

Identifying and understanding the specific segment of consumers the brand is targeting, including demographics, psychographics, and behavior.

Answer 2

Target Audience

Question 3

Determining the unique attributes, features, or benefits that set the brand apart from competitors and create value for consumers.

Answer 3

Points of Differentiation

Question 4

Communicating the overarching benefit or promise that the brand delivers to consumers, reflecting its core values and value proposition.

Answer 4

Brand Promise

Question 5

Defining the human characteristics, traits, and emotions associated with the brand, which influence how consumers perceive and connect with it.

Answer 5

Brand Personality

Question 6

Articulating the underlying principles, beliefs, and ideals that guide the brand’s behavior and decision-making, shaping its identity and culture.

Answer 6

Brand Values

Question 7

A concise statement that summarizes the brand’s target audience, points of differentiation, and brand promise, serving as a guide for marketing and communication efforts.

Answer 7

Brand Positioning Statement

Question 8

are the unique attributes or characteristics of a product, service, or brand that set it apart from competitors and provide a competitive advantage in the marketplace.

Answer 8

Points of difference (PODs)

Question 9

refer to the attributes or characteristics of a product or service that are considered essential and necessary for it to be considered a legitimate competitor in its market.

Answer 9

Points of parity (POPs)

Question 10

The brand mantra is a short 3-5 word expression of the brand positioning designed to capture and convey the meaning of the most important aspect of its positioning.

Answer 10

BRAND MANTRA