Social media and branding

Question 1

What are the three different social media terms?

Answer 1

Tools, Channels and Platforms

Question 2

What are social media platforms?

Answer 2

They are high-level umbrellas that contain the channels for delivery and distribution. E.g. social networking

Question 3

What are social media channels?

Answer 3

They allow for the distribution and delivery. The channel supports the platform and allows tools to be used to manage that platform. e.g. Facebook

Question 4

What are social media tools?

Answer 4

A tool engages and interacts with the social media channel. It allows the channel to be successful and supports the platform. E.g. Facebook’s scheduling tool.

Question 5

What are the 6 steps in a social media campaign?

Answer 5

1. Consider your objectives
2. Think about target audience
3. Define your social media presence
4. Set your key metrics
5. Create your channels and create content
6. Monitor and review

Question 6

What is tangible branding?

Answer 6

These are things that people can visibly see that they can associate with a brand. E.g. the brand name, logo, slogan, fonts and colours

Question 7

What is intangible branding?

Answer 7

These are things than accompany the tangible branding but they can’t be seen and relate to a brand’s relationship with a consumer. E.g. stories, emotions, memories and loyalty.

Question 8

What are some examples of digital content?

Answer 8

Pictures, videos, stories, infographics, presentations, polls, e-books, animations, live streaming.

Question 9

What are the sections of the customer lifecycle?

Answer 9

Reach acquisition conversion retention and loyalty