SEO and paid search

Question 1

What is a spider?

Answer 1

A search engine crawler that looks for keywords. fresh content. engaging content , links and mobile optimisation.

Question 2

How to use SEO on websites/blogs

Answer 2

Insert keywords, backlinks, have fresh engaging content, a low bounce rate, accessibility, shareable content, comments and colours

Question 3

How to use SEO on social media

Answer 3

Links to a relevant landing page, links to a faster loading web page, respond quickly to comments.

Question 4

How to use SEO on video channels

Answer 4

Relevant videos, keywords, accessibility, tags, likes and engaging videos

Question 5

What are the different types of keywords?

Answer 5

Broad match, phrase match and exact match

Question 6

What are broad match keywords?

Answer 6

The default type of keywords used in Google AdWords - these are words that aren’t assigned any match types so Google AdWords automatically runs ads on variations of the relevant keywords

Question 7

What are phrase match keywords?

Answer 7

A keyword match type that allows you to show your search that include the meaning of your keyword

Question 8

What exact match keywords?

Answer 8

A keyword match type that allows you to show your ads on searches that have the same meaning or intent as your keyword.

Question 9

What is the micro moment?

Answer 9

It is the tiny moment in time where your customer has decided that they need your product or service