Copywriting and etiquette Flashcards
1
Q
What are the different types of communication?
A
Verbal, non-verbal, formal and informal
2
Q
What are the seven C’s of communication?
A
Clarity, Conciseness, Concreteness, Correctness, Coherences, Completeness and Courtesy
3
Q
What does AIDA stand for?
A
Attention, interest, desire and action
4
Q
What does KISS stand for?
A
Keep it simple stupid
5
Q
What does WIIFM stand for?
A
What’s in it for me?
6
Q
What is the iceberg theory?
A
The art of fitting as much information into a small space as possible quickly providing the reader with a call to action and getting rid of any information that isn’t necessary
7
Q
What is the law called that governs copyright in the UK?
A
Copyright, designs and patents act
