Most important info to remember

Question 1

What are the seven C’s of communication?

Answer 1

Clarity, Conciseness, Concreteness, Correctness, Coherences, Completeness and Courtesy

Question 2

What does AIDA stand for?

Answer 2

Attention, interest, desire and action

Question 3

What does KISS stand for?

Answer 3

Keep it simple stupid

Question 4

What does WIIFM stand for?

Answer 4

What’s in it for me?

Question 5

What are the 6 steps in a social media campaign?

Answer 5

1. Consider your objectives
2. Think about target audience
3. Define your social media presence
4. Set your key metrics
5. Create your channels and create content
6. Monitor and review

Question 6

What are the sections of the customer lifecycle?

Answer 6

Reach acquisition conversion retention and loyalty

Question 7

What are the four types of market segmentation?

Answer 7

1. Geographic
2. Demographic
3. Behavioural
   4 . Psychographic

Question 8

What are the seven parts of the marketing mix?

Answer 8

1. Product - focuses on what is being marketed
2. Price - focuses on the cost of the product or service
3. Place - refers to the place the product or service is sold
4. Promotion - concentrates on the techniques to raise awareness of products and services
5. People - focuses on the customer support and service available to customers
6. Process - this is how the product/ service is received and the journey the customer goes through
7. Physical evidence - focuses on what the customer can see or experiences and relates heavily to brand perception.

Question 9

1. What is a SWOT analysis

Answer 9

Strengths, weaknesses, opportunities and threats - identify these as part of your research

Question 10

what does SMART stand for?

Answer 10

Specific
Measurable
Attainable
Relevant
Time-bound

Question 11

What is the product lifecycle

Answer 11

Introduction
Growth
Maturity
Decline