Social Marketing

Question 1

What social platforms can be used with Pardot?

Answer 1

Linkedin, Twitter, FB (company pages only), AddThis, FullContact

Question 2

What is a custom redirect?

Answer 2

Allows you to track any link on your website or a third party site

Question 3

What happens when a prospect clicks on a custom redirect?

Answer 3

Clicks will show up as an activity

Question 4

When should you use a custom redirect?

Answer 4

Banner ads on third party sites: track and see how many prospects and visitors access it

Social Sharing: share link on Twitter/Linkedin and want to see how it performs

Links to files that you do not host: can show you how many visitors accessed the file

Question 5

Custom Redirect Report Metric: Total Clicks

Answer 5

total clicks for the specific redirect

Question 6

Custom Redirect Report Metric: Unique Clicks

Answer 6

no repeats

Question 7

What’s the throttling period for custom redirects?

Answer 7

30 min

Question 8

How to access custom redirects

Answer 8

Marketing > Content > Custom Redirects

Question 9

What is dynamic content?

Answer 9

Display custom HTML on your forms, website, landing pages, emails based on prospect criteria

Question 10

How do Pardot hosted files work?

Answer 10

Pardot hosted files have tracked URLs based on your tracker domain and when accessed, will show up in prospect activities