List Management

Question 1

What are lists?

Answer 1

Groups of prospects used to send list emails or build engagement programs

Question 2

What can you see when viewing a list?

Answer 2

Total number of prospects, number of mailable prospects, % mailable

Question 3

What are the different list types?

Answer 3

Dynamic, Static, Suppression, Test Lists

Question 4

What is a static list?

Answer 4

Has a fixed amount of prospects
Build once and edit manually
Use when there’s no reason to remove prospects
Can’t convert to dynamic list

Question 5

What is a dynamic list?

Answer 5

Rule based list that automatically update as data changes
Created based on criteria
Cannot manually add or remove prospects
When split, split lists are static

Question 6

What is a suppression list?

Answer 6

Used to omit a select group of prospects from list emails or drip programs
Valuable when prospects may be on more than one list and you want to make sure that one of those lists does not receive the email

Question 7

What is a test list?

Answer 7

Used to send test emails

Question 8

What happens when you split a list?

Answer 8

Prospects are divided randomly between lists

Question 9

True/False: List emails and engagement programs dedupe recipient lists

Answer 9

True

Question 10

Do you have to suppress opted out prospects?

Answer 10

No

Question 11

What should you use to create a dynamic suppression list?

Answer 11

Recency and frequency rule types

Question 12

How does a dynamic suppression list affect engagement programs?

Answer 12

Will pause program for anyone on the suppression list until they hit the time period and then move forward