Pardot Forms

Question 1

Why do you want to use forms?

Answer 1

To collect info from visitors and turn them into prospects

Question 2

What do you use to create customized forms?

Answer 2

Form Wizard

Question 3

How many forms can Standard Edition have?

Answer 3

50

Question 4

What are your form styling options?

Answer 4

Form Wizard has built in options or can style with custom CSS

Question 5

What actions can follow a form submission?

Answer 5

Autoresponder emails, add to marketing lists, notify users with completion actions. Or redirects to a specified page

Question 6

What do Form Reports tell you?

Answer 6

Total views, total submissions, submission rate, total errors, error rate

Question 7

What do Form Handler Reports tell you?

Answer 7

Total submissions, unique submissions, conversions

Question 8

When should you use form handlers?

Answer 8

When you already have an existing form and form infrastructure and need total control of form design. Or just want to pass data back to Pardot from specific fields in pre-existing forms

Question 9

What’s progressive profiling?

Answer 9

keeps forms short by asking for more info based on previous response

Question 10

What are dependent fields?

Answer 10

hidden by default but appear based on value entered in another field

Question 11

Pardot Form Reporting Metric: Total Views

Answer 11

total times viewed, including if more then once by same person

Question 12

Pardot Form Reporting Metric: Unique Views

Answer 12

doesn’t include if someone viewed more than once

Question 13

Pardot Form Reporting Metric: Conversions

Answer 13

of times visitor successfully filled out the form

Question 14

Pardot Form Reporting Metric: Total Submissions

Answer 14

total times form was successfully filled out

Question 15

Pardot Form Reporting Metric: Unique Submissions

Answer 15

doesn’t include if same visitor submitted form more than once

Question 16

Pardot Form Reporting Metric: Total Errors

Answer 16

errors happen when invalid value is entered, or not all fields are completed

Question 17

Pardot Form Reporting Metric: Unique Errors

Answer 17

doesn’t include if same visitor failed more than once

Question 18

Pardot Form Reporting Metric: Total Clicks

Answer 18

of clicks on the links on your thank you page

Question 19

Pardot Form Reporting Metric: Unique Clicks

Answer 19

doesn’t include if same visitor clicked more than once

Question 20

Pardot Form Reporting Metric: Last Submitted

Answer 20

date/time prospect most recently filled out form

Question 21

Pardot Form Reporting Metric: Updated

Answer 21

date/time prospect record was last updated

Question 22

All Form/Form Handler Submissions Reports

Answer 22

Can be filtered by campaign or date range and sorted by form/handler, prospect, company, score, grade, or submission date/time

Question 23

What happens after a form is submitted? (the conversion to prospect)

Answer 23

Pardot uses cookies to try to associate it with a prospect:
If found, activity saved to prospect record
If not, uses email in form to look for matching prospect
If no prospects are found, creates new prospect
If found in recycle bin, undeletes prospect

Question 24

If you’re at a conference and want to manually enter prospect data into a form from a signup sheet or have prospects fill out forms at a tradeshow booth, what should you enable?

Answer 24

Kiosk Data Entry Mode: allows a form to be submitted multiple times without causing visitor association changes because it doesn’t cookie visitors

Question 25

How should you include forms in emails?

Answer 25

Provide a link to the form instead of embedding it in the email.

Question 26

How do you add a Pardot form to your website (not a Pardot landing page)?

Answer 26

Use an iframe

Question 27

What are the Pardot form options for bot protection?

Answer 27

Honeypot Technique: invisible field that only bots can see and Pardot will reject the form if the field has a value

Conditional CAPTCHA: checks IP first, and if the IP is known for spam, visitors will see a CAPTCHA

reCAPTCHA

Question 28

What are the ways to share content after a prospect completes a form to access gated content?

Answer 28

Autoresponder email: confirms that email is valid

Redirect on form completion: can include a link on the thank you content or redirect the prospect directly to the URL of the content