Email Marketing Flashcards
What’s displayed in the Email Usage Table?
Date, All Emails, All sent emails
Admin > Overview
What is an email?
The email holds info and settings about the email, such as list the email is being sent to, sender, and reply to details. Email is attached to an email template
What is an email template?
Allows you to create text and HTML email designs and store them for future use. Can be used to send ad-hoc emails or used in drip programs or as form auto-responders.
How do you prevent emails from being marked as spam?
Enable DomainKeys, SPF, and add a text version of the email
What are the components of an Email Template?
Building: creator/editor of template content
Testing: test the content and merge data of template
Sending: set the sender and subject details
What is a recipient list?
the list of prospects the email is being sent to
What is a suppression list?
used to omit a selected group of prospects from list emails/drip program
Can any list be used as a suppression list?
Yes but will only be used as suppression list for that particular drip program or email
Email Reporting Metric: Total Sent
total number of emails sent
Email Reporting Metric: Total Queued
emails waiting to be sent (not reached inbox of prospect)
Email Reporting Metric: Soft bounce
returned to sender bc inbox full or temporarily unavailable. max 5 before prospect is opted out
Email Reporting Metric: Hard Bounce
permanently bounced back bc email is invalid. max 1 before prospect is opted out
Email Reporting Metric: Total Delivered
total emails minus hard/soft bounces delivered
Email Reporting Metric: HTML Opens
times images were loaded in HTML version
Email Reporting Metric: Unique HTML Opens
No repeats
Email Reporting Metric: HTML Open Rate
% of unique opens compared to total number of emails delivered (minus bounces)
Email Reporting Metric: Total Clicks
total number fo all clicks for links in the email. each click counted separately
Email Reporting Metric: Total CTR
% of visitors who click on links contained in emails delivered
Email Reporting Metric: Unique Clicks
no repeats
Email Reporting Metric: Unique CTR
% of visitors who clicked on a link (no more than once) in email delivered to them
Email Reporting Metric: Click to Open Ratio
unique clicks / unique HTML opens
Email Reporting Metric: Total Opt Outs
total opted out
Email Reporting Metric: Opt Out Rate
% of users opted out compared to total sent
Email Reporting Metric: Total Spam Complaints
total who reported email as spam. For AOL/Comcast, they are opted out. For Google/Yahoo, future emails will go to spam
Email Reporting Metric: Spam Complaint Rate
% spam complaints compared to total emails sent
What are operational emails?
non-marketing emails, can be sent to prospects even if they have opted out. Enable in Account Settings
Which links are tracked in a Pardot email?
Any link startings with https or http
