Landing Pages

Question 1

What is a landing page?

Answer 1

A web page that a visitor typically reaches after clicking on a link or ad and displays content specific to the ad, search keyword, or link clicked

Question 2

What do landing pages do?

Answer 2

Provide a streamlined path designed to elicit a specific action

Question 3

What are the components of a landing page?

Answer 3

Title/Name, Link/URL to landing page, Short URL, Template, Form (optional)

Question 4

How can landing pages be created?

Answer 4

From HTML or CSS
Importing styling from a website
Predefined responsive template

Question 5

When should you use a landing page with a form?

Answer 5

If you want to get further details from the visitor

Question 6

Landing Page Report Metric: Total Views

Answer 6

total times landing page was viewed

Question 7

Landing Page Report Metric: Unique Views

Answer 7

no repeats

Question 8

Landing Page Report Metric: Conversions

Answer 8

of times a visitor completed a form and converted to a prospect

Question 9

Landing Page Report Metric: Total Submissions

Answer 9

total # of times form was completed

Question 10

Landing Page Report Metric: Unique Submissions

Answer 10

no repeats

Question 11

Landing Page Report Metric: Total Errors

Answer 11

form was not completed

Question 12

Landing Page Report Metric: Unique Errors

Answer 12

no repeats

Question 13

Landing Page Report Metric: Total Clicks

Answer 13

of clicks on link on the thank you page

Question 14

Landing Page Report Metric: Unique Clicks

Answer 14

no repeats

Question 15

How do completion actions work when a prospect submits a landing page?

Answer 15

Completion actions are triggered when a prospect accesses the landing page

Question 16

What variable tags can you use on a landing page template?

Answer 16

%%title%%
%%content%%
%%description%%

Question 17

How do you test landing page versions?

Answer 17

Multivariate tests let you compare the effectiveness of different landing pages over a time and determine the top performer

Question 18

What does the multivariate test statistics table show?

Answer 18

Name
Views
Conversions
Conversion rate
Top performer

Question 19

How can you control which landing page content users can change?

Answer 19

If you don’t want to give full editing power to users, use content regions to lock down areas of your layout templates.