Landing Pages Flashcards
What is a landing page?
A web page that a visitor typically reaches after clicking on a link or ad and displays content specific to the ad, search keyword, or link clicked
What do landing pages do?
Provide a streamlined path designed to elicit a specific action
What are the components of a landing page?
Title/Name, Link/URL to landing page, Short URL, Template, Form (optional)
How can landing pages be created?
From HTML or CSS
Importing styling from a website
Predefined responsive template
When should you use a landing page with a form?
If you want to get further details from the visitor
Landing Page Report Metric: Total Views
total times landing page was viewed
Landing Page Report Metric: Unique Views
no repeats
Landing Page Report Metric: Conversions
of times a visitor completed a form and converted to a prospect
Landing Page Report Metric: Total Submissions
total # of times form was completed
Landing Page Report Metric: Unique Submissions
no repeats
Landing Page Report Metric: Total Errors
form was not completed
Landing Page Report Metric: Unique Errors
no repeats
Landing Page Report Metric: Total Clicks
of clicks on link on the thank you page
Landing Page Report Metric: Unique Clicks
no repeats
How do completion actions work when a prospect submits a landing page?
Completion actions are triggered when a prospect accesses the landing page
What variable tags can you use on a landing page template?
%%title%%
%%content%%
%%description%%
How do you test landing page versions?
Multivariate tests let you compare the effectiveness of different landing pages over a time and determine the top performer
What does the multivariate test statistics table show?
Name Views Conversions Conversion rate Top performer
How can you control which landing page content users can change?
If you don’t want to give full editing power to users, use content regions to lock down areas of your layout templates.
