social learning theory

Question 1

what is the social learning theory about

Answer 1

it is about us watching others and choosing to imitate their behaviour

Question 2

what are some assumptions

Answer 2

• agrees with behaviourists
• in that much behaviour is learned through experience
• learning occurs through observations and imitation of role models such as parents or friends
• learning can occur directly through cc + oc but can also occur indirectly

Question 3

what is vicarious reinforcement

Answer 3

it is where you see others being rewarded for behaviour and we want to do the same

Question 4

how did bandura prove the social learning theory and vicarious reinforcement proved

Answer 4

through a lab experiment, containing 72 nursery children - 36 boys and 36 girls. first condition shown an aggressive model to 24 children, next was a non-aggressive model to another 24 and then a control to another 24 model

Question 5

what where the results of the lab experiment

Answer 5

• it showed that children who saw the aggressive model acted more aggressively to the bobo doll then the children who saw the non-aggressive model .
• also saw that boys imitated more physically aggressive acts than girls
• boys were more likely to imitate same-sex models more than girls

Question 6

what is the long ARRM

Answer 6

Attention to the role model
Retention of the observed behaviour
Reproduction of the target behaviour
Motivation to imitate the observed behaviour

Question 7

what are strengths of this

Answer 7

• influential in introducing age appropriate films
• has experimental support
• can be used to explain the influence on media on behaviour

Question 8

what are some weaknesses of this

Answer 8

• the results of experiments bay be influence by demand characteristics. the environment may not reflect the way people learn
• does not account the influence of biological factors on behaviour
• does not take into account free will and moral
• sees behaviour as environmentally determined