Social Influence: Situational influence Flashcards
Where was Milgram’s original study conducted?
Teacher and learner were in adjoining rooms so they could hear eachother but not see eachother
Where was the proximity variation of Milgram’s study conducted?
The teacher and learner were in the same room
What were the findings of the proximity variation?
The obedience rate dropped from 65% to 45%
What was the touch proximity variation?
The teacher had to force the learners hand onto a shock plate
What were the findings of the touch proximity variation?
The obedience rate dropped to 30%
What were the conclusions of the proximity variations?
Decreased proximity allows people to psychologically distance themselves from the consequences of their actions
What was the location of Milgram’s original study?
At the prestigious Yale University
What was the location of the variation?
In a run down building
What were the findings of the location variation?
Obedience fell to 47.5%
What were the conclusions of the location variation?
The university was legitimate and had authority
What was the uniform in Milgram’s original study?
The experimentor wore a lab coat
What was the uniform variation?
The experimentor took a phone call and was replaced by a member of the public in ordinary clothes
What were the findings of the uniform variation?
Obedience fell to 20%
What were the conclusions of the uniform variation?
Uniform acts as a strong symbol of legitimate authority
What is the strength of situational variables that suggests there is evidence to support?
- Bickman’s confederates dressed in different outfits and issued demands such as picking up litter in NYC
- People were twice as likely to obey security guard rather than jacket/tie or milkman
- Situational variable such as uniform has a powerful effect