social influence- resistance, minority influence and social change Flashcards
what is internal locus of control (3)
-people who conform and obey less
-behaviour is caused by their own decisions and effort
-take more responsibility for their actions and make decisions based on their own moral code
what is external locus of control (3)
-believe their life events are beyond their control
-more likely to act on behalf of another and shift their responsibility onto them
-susceptible to obedience
what did ash find about the link between conformity and social support
-pressure to conform reduces by a quarter if others don’t conform
-the fact that the answer supports the participant’s true answer provides social support
-gives them more confidence in their own perception by providing a small amount of conformation to their answer
what is a counterpoint of asch’s findings between social support and conformity (2)
when the non-conforming person starts to conform again, so does the participant
-the effect of dissent isn’t long-lasting
what did milgram find about the link between obedience and social support
-when there was a disobedient confederate obedience dropped to 10%
-the confederate’s disobedience freed the participants to act from their own conscience and challenges the LOA figure, so its easier for others to disobey
what is minority influence
where a person/small group influences beliefs and behaviours of others
their behaviour becomes internalised
what is consistency (3)
if minority is consistent, opposition thinks the views are real and serious enough to pay attention to if they retain it over time
-sychronic consistency- everyone in minority shares the same views
-dichronic consistency- everyone in the group remains consistent over time
what is commitment (2)
if minority is confident+passionate, majority is more likely to be influenced
-augmentation principle- majority pays more attention to the cause eg. if minority is risking their lives
what is flexibility
minority must be balanced between consistency and commitment by compromising and not being seen as dogmatic+irrational
what is the snowball effect
the more the minority have influence over majority, the faster the rate of conversion
what did moscovici find about minority influence and consistency
consistency is crucial for a minority to exert maximum influence on the majority
moscovici’s study- consistent minority group procedure
-6 people asked to view 36 blue-coloured slides that varied in intensity- state if its blue or green
-2 confederates who consistently said slides were green
moscovici’s study- consistent minority group findings
- naive participant gave the same wrong answer on 8.42% of trials
moscovici’s study- inconsistent minority group procedure
confederates said green 24 times, and blue 12 times
moscovici’s study- inconsistent minority group findings
agreement to the answer fell to 1.25%
