Social influence: research Flashcards

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1
Q

When was Asch?

A

1951

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2
Q

When was Milgram?

A

1963

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3
Q

When was Zimbardo?

A

1973

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4
Q

Asch sample

A

123 male American university students

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5
Q

Asch aim

A

investigate the
extent to which social pressure from a majority group could affect a
person to conform.

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6
Q

Asch procedure

A

easy line judgement task (stating aloud which judgement line is the same as a comparison line)
one naive participant with 5-7 confederates
participant answered last, 12/18 times the confederates answered wrong

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7
Q

Asch: what % of participants conformed at least once?

A

75%

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8
Q

Evaluations for Asch

A

lab experiment - EVs controlled, standardised procedures, unrealistic
unrepresentative sample
deception
temporal validity - 1951
ecological validity

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