Social influence: research Flashcards
1
Q
When was Asch?
A
1951
2
Q
When was Milgram?
A
1963
3
Q
When was Zimbardo?
A
1973
4
Q
Asch sample
A
123 male American university students
5
Q
Asch aim
A
investigate the
extent to which social pressure from a majority group could affect a
person to conform.
6
Q
Asch procedure
A
easy line judgement task (stating aloud which judgement line is the same as a comparison line)
one naive participant with 5-7 confederates
participant answered last, 12/18 times the confederates answered wrong
7
Q
Asch: what % of participants conformed at least once?
A
75%
8
Q
Evaluations for Asch
A
lab experiment - EVs controlled, standardised procedures, unrealistic
unrepresentative sample
deception
temporal validity - 1951
ecological validity
