Social influence: conformity Flashcards
Conformity
a change in a persons behaviour or opinions as a result of perceived (real or imagined) pressure from a person/group
Internalization
conforming to the group because you accept its norms, agreeing privately and publicly, a permanent change to your beliefs
Identification
conforming to the group because you value it, publicly changing your views to be accepted, even if you disagree privately, making the choice to conform
Compliance
superficial agreement with the group, going along with it publicly but holding a different view privately, a temporary change to beliefs, you have no choice but to conform
Normative social influence
what’s considered normal for a social group or situation, people don’t want to seem foolish, so change their behaviour to fit in, this leads to a temporary change and sometimes compliance.
Informational social influence
about who is right, you or the group, occurs when we are uncertain, or when there’s ambiguity, can lead to internalisation
Social roles
the parts individuals play as members of a social group, which meet the expectations of that situation