Social Influence processors

Question 1

What is the order of the processes?

Answer 1

1. Drawing attention to an issue
2. Cognitive conflict
3. Consistency of position
4. Argumentation principle
5. Snowball effect
6. Social change occurs

Question 2

What is cognitive conflict?

Answer 2

Minority challenges majorities existing view

Question 3

What is argumentation principle?

Answer 3

If minority is willing to suffer they will be taken more seriously by the majority.

Question 4

What is the snowball effect?

Answer 4

Minority gathers support gradually more and more until social change occurs.

Question 5

Give an advantage of the role of social influence processes.

Answer 5

+Supporting evidence from Nolan et al.
He discovered that minority influence was more effective when combined with NSI.

+Strength, there are practical applications.
You can use the processes in real life to bring about change.

Question 6

Give a disadvantage of the role of social influence processes.

Answer 6

-Methodological issues in the research.
There were artificial pieces of research and did not reflect real life behaviour, the research therefore lacks ecological validity.

-The role of minority social influence in social change may be overestimated.
Have to have a receptible audience and in reality, it takes a long time for change to actually occur.