Minority Influence

Question 1

What are the 3 factors that affect minority influence?

Answer 1

1. Consistency
2. Commitment
3. Flexibility

Question 2

Explain consistency.

Answer 2

Repeating the same message.
Synchronic= same as each other.
Diachronic= do the same but overtime.

Question 3

Explain commitment.

Answer 3

The more dedication the minority show, the more influential they will be on the majority.

Question 4

Explain flexibility.

Answer 4

If not flexible then the minority can be seen as unreasonable to the majority which is off putting and is unlikely to result in any change.

Question 5

What is the ‘snowball effect’?

Answer 5

Gradually, the minority view has become the majority view and change has occurred.

Question 6

Give an advantage of minority influence.

Answer 6

+Supporting evidence from Moscovici.
36 blue slides, confederates said they were green.
Consistent condition= confederate said green every time, 8.5% of pps agreed.
Inconsistent condition= confederate said green 24 times, 1.25% of pps agreed.
Therefore, therefore the more consistent, the more influential.

Question 7

Give a disadvantage of minority influence.

Answer 7

-There may be other factors to consider.
It seems that you are more influential to a majority if you are similar to the group you are trying to influence, they can relate to you.

-Has methodological issues.
Demand characteristics (screw/please you).