Social Influence - Minority influence

Question 1

What is minority influence?

Answer 1

A form of social influence where a minority persuade others to adopt their beliefs.

Question 2

What are the 3 necessary factors for minority influence to work?

Answer 2

Consistency
Commitment
Flexibility

Question 3

What was the task and conditions of Moscovici’s study of minority influence?

Answer 3

6 participants at a time were asked to estimate the colour (blue or green) of 36 slides. All slides were blue.
3 conditions:
Consistent minority of 2 confederates (said all slides were green)
Inconsistent minority of 2 confederates (said 24 were green, 12 blue)
No confederates

Question 4

What were the findings of Moscovici’s study of minority influence?

Answer 4

Participants in consistent condition called slides green 8.4% of the trials.
Participants in inconsistent condition called slides green 1.3% of the trials.
Control condition, wrong answer 0.25% of the time.

Question 5

What are the 6 steps for social change to happen through minority influence?

Answer 5

Drawing attention
Consistency
Deeper processing
The augmentation principle (commitment)
The snowball effect
Social cryptomnesia (no memory of how change happened)