Research methods - Data handling + analysis Flashcards

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1
Q

What is a mean?

A

Mathematical average (add up all the scores and divide by the number of scores)

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2
Q

What is a median?

A

Middle value

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3
Q

What is a mode?

A

Most frequent or common value in the scores

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4
Q

What is a range?

A

The difference between the highest and lowest score.

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5
Q

What is standard deviation?

A

Measures how concentrated the data are around the mean.

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6
Q

What are the 3 levels of measurement?

A
  • Nominal
  • Ordinal
  • Interval
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7
Q

What is nominal data?

A
  • Data which is in categories
  • Each participant does not have a score of their own, they are counted in categories
  • All behaviour category checklists are nominal data
  • All coding in a content analysis is nominal data
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8
Q

What is ordinal data?

A
  • This is continuous numerical data (scale)
  • All participants have an individual score
  • The data is ranked numerically
  • The numbers have a relationship to each other
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9
Q

What is interval data?

A
  • Continuous numerical data
  • This is where the difference between the numbers is the same
  • There is a true mathematical meaning to the numbers
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10
Q

What are the characteristics of a normal distribution?

A
  • Bell shaped
  • Symmetrical (around the mean)
  • Mean, median and mode all at the same mid point
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11
Q

What is a skewed distribution?

A
  • “Skewed” = distorted
  • What distorts the distribution is more people getting low or high values - so the data is not symmetrical - this results in the bulk of scores being on one side and a long tail on the other side
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12
Q

What does the distribution of a negative skew look like?

A

A long tail on the left.

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13
Q

What is a negative skew?

A
  • A negative skew would result from a very easy test where a lot of people did well and the rarer few did badly
  • But their very low scores would drag down the mean
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14
Q

What are the characteristics of negative skews?

A
  • Bulk of distribution is to the right of the graph
  • Long tail to the left
  • Mode is at top point of curve
  • Mean is pulled down to the left
  • Median is in the middle of these
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15
Q

What does the distribution of a positive skew look like?

A

A long tail on the right.

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16
Q

What is a positive skew?

A
  • A positive skew would result from a very difficult test where a lot of people did relatively badly and the rarer few did very well
  • But their very high scores would drag up the mean
17
Q

What are the characteristics of a positive skew?

A
  • Bulk of distribution is to the left of the graph
  • Long tail to the right
  • Mode is at top point of curve
  • Mean is pulled down to the right
  • Median is in the middle of these