Social Influence Flashcards
name the 3 types conformity
internationalisation, identification, compliance
define internationalisation
internationalisation occurs when a person genuinely accepts the social norms, leads to a permanent behaviour change and they act the same in public and private
define identification
when you confirm to the opinions/ behaviours of a group because there is something about that group we value. when we identify with the group and therefor want to be apart of it. this means that our public behaviour may change but our private thoughts and behaviour won’t ( behaviour change is therefore only temporary)
define compliance
the type of conformity involves simply going along with others in public to gain acceptance and avoid disapproval but privately not changing personal opinions and or behaviour
define informal social influence
the need to be right, it is a cognitive mental process
define normative social influence
the need to be liked
what did the research on ISI carried out by jenness in 1993 show
shows that when put into groups individuals change their opinions to match the groups opinions
how could the jenness study be exhibiting ISI
if people are changing their individual opinion to the group opinion this exhibits ISI because they are showing the behaviour of needing to be right
what does the research on ISI and NSI carried out by Asch show
showed the Asch effect of 75% of participants conforming even though the answer was obvious
what’s the Asch effect
when the answers unambiguous and they still conform
name the two explanations for conformity
NSI and ISI
name 3 variables within conformity
group size, unambiguity, task difficulty
define group size as a variable
group size is insinuating that the more people present with a different opinion the more likely you are to change your opinion to theirs
define unambiguity as a variable
the idea of a group being in complete agreement would increase levels of conformity
define task difficulty as a variable
the idea that making a task more difficult will increase the levels of conformity- suggests that ISI plays a large role when a task becomes more difficult