Social influence Flashcards
Types of social influence
compliance
conformity
obedience
conversion
Compliance
public, superficial change in behavior, group pressure or requests
Conformity
internal change, subjective acceptance, own opinion
Conversion
process of changing opinion
Obedience
private acceptance but can go against own beliefs, from authority person
- Milgram 1960-1963
Influence from groups
mostly reference groups, dual-process dependency model (social approval and information about reality)
Power
capacity to influence others while resisting their influence at the same time
Leadership
powerful role in group but not necessarily depending on power, rather persuasion and conformity to reach goal
Agent state (Milgram)
people are raised to respect authority, especially authority of the sate which can easily lead to obedience
Types of power
- reward power
- coercive power
- informational power
- expert power
- legitimate power
- referent power
Factors contributing to obedience
- once committed to action it is hard to stop or change midset (cognitive dissonance)
- immediacy of victim
- immediacy of authority figure
- group pressure
- legitimacy of authority figure
Situational factors
- discomfort
- uncertainty
- heated situation
- role fulfillment
- false consensus
- group size
- unaniminity
- disgust
Types of influence
- informational influence
- normative influence
- dual-process dependency model
- referent informational influence
- meta-contrast principle
- idiosyncrasy credit theory (Hollander)
Idiosyncrasy credit theory (Hollander)
first have to find out your own status and establish high status, conformity, then easier to bring new ideas
Hollander: early conformity
Moscovici: consistent non-conformity
Attributes that make someone more prone to influence
- low self-esteem
- high need for social approval
- self-control
- low IQ
- high anxiety
- self-blame
- insecurity, inferiority
- authoritarian personality
- collectivism
