Social Influence Flashcards
What is compliance
Public but not private acceptance of majority influence to gain approval
Example of compliance
Claiming to support a football to gain group acceptance
What is conformity
Yielding to group pressure
What is identification
Public and private acceptance of majority in order to gain acceptance it is temporary and not maintained when they leave the group
Example of identification
Being in the navy and adopting beliefs
What is internalisation
Public and private acceptance of majority influence through adoption of groups beliefs
Example of internalisation
Religious beliefs
Positive of conformity
Helps society function smoothly and predictably - build successful societies
Negative of conformity
Individuals losing or hiding personality
Who gave two distinctive reasons to why we conform
Deutschland and Gerard 1955
What are the the two reasons by Deutsch and Gerard 1955 to why we conform
1) informational social influence
2) normative social influence
- cognitive dissonance
What is informational social influence
Desire to be right - look for guidance in others to gain evidence about reality
What is normative social influence
When a individual conforms to expectations of majority to gain approval and avoid social disapproval
Example of informational social influence
Posh cutlery eating from outside in
Example of normative social influence
Wearing what everyone else wears- trend
