Social Influence Flashcards
What is conformity?
A type of social influence in which individuals change their attitudes, beliefs or behaviour in order to adhere to exsiting social norms form a particular social group
What is a more simple way of explaining conformity?
When an individuals private or public attitude is influence by the majority
What do social norms reflect?
A majority view, the accepted or expected behaviour within a particular group
What are the consequences of not adhereing?
Not adhering to social norms are potentially ridicule or loss of approval
Who did the jelly bean study?
Jenness
What was Jenness aim?
To investigate how group discussion affects the accuracy of people judgement
What did he do in the study?
- Asked ppts to make an estimate individually on how many jelly beans were in the jar
- Then he put the ppts into groups to discuss their estimates
- He then asked the ppts again individually again
What did Jenness find?
That ppts second estimates were changed to converge to their group norm
What is one argument of Jenness study?
that ppts conformed because they genuinely believed other’s estimates
What type of social influence is the study conveying?
Informational social influence
What was the aim of Asch’s line judgement test?
To investigate whether people will conform with a majority, when the majority are wrong
What was the method of Asch’s line study?
He asked ppts in the experiment group to judge line lengths in the presence of confederates who gave the wrong answers
How did Asch check the questions were easy?
He has a control group who just had to give their answers individually = they only had an error rate of 0.4%
What were the findings of Asch’s study?
Ppts did conform and give the wrong answer, 75% conformed at least once, and the overall conformity rate was 36.8%
What was concluded from the line study and what type of influence?
Even though the ppts most likely knew an answer as the task was easy - the control group had a 0.4% error rate, they wanted to conform to be liked - normative social influence
What type of conformity did the ppts display in line study?
Compliance - ppts conformed to fit in with the majority
Why was the ppts behaviour explained by normative social influence?
Ppts conformed even when the situation was unambiguous - to avoid rejection
What are the 3 variables that affect conformity?
Group size, unanimity and task difficulty
What happens to conformity in group size?
- When the size of the majority group is bigger, the size of the influenced is bigger, people are more likely to conform
- When the size of the majority group is smaller, the size of the influenced is smaller, people are less likely to conform
What does unanimity do to conformity?
- As the unanimity in a group increases the conformity increases
- As the unanimity in a group decreases the conformity decreases
What does task difficulty do to conformtiy?
- When a task is more difficult or the solution to something is less obvious, people are more likely to conform
- When a task is easier people are less likely to conform as they are more certain with themselves
How did Asch test unanimity in conformity?
Asch introduces a confederate who disagreed with the majority and gave the correct answer. (dissenter) If a dissenter was present conformity rate dropped from 36.8% to 5.5%
How did Asch test group size in conformity?
Asch changed the number of confederates in his experiment, starting with just one confederate and one participant. He then added one confederate at a time. He found that when there was only one confederate, conformity was low. However, when there were two confederates, conformity increased, and it rose again with three confederates. After that, adding more confederates didn’t increase conformity any further. Asch concluded that a larger majority increases conformity, but the effect of group size has its limits.
How did Asch test task difficulty in conformity?
When Asch made the lines in his experiment more similar in length, participants were more likely to conform, especially when the task was harder. Increasing the difficulty likely made participants feel more uncertain, so they might have assumed the majority knew better. This could have led them to conform because of informational social influence—relying on others for guidance when unsure.