Social Influence Flashcards
cook tho i wont use thsi probably
What was the aim of Asch’s study?
To investiagte group pressure in an unambigious situation
What was the method of Asch’s study?
There were 123 american men as participants. They were given 2 cards, one with a standard line and 3 with comparison lines. In every group there was 1 naive participant and the rest were confederates. There were 12 critical trials where the confederates gave wrong answers and the naive participant was always last to answer.
What were the results of asch study>
On the critical trials, the participants gave the wrong answer 1/3 of the time. 25% never gave a wrong answer
What is the conclusion of asch’s study?
That people are influenced by group pressure but many can resist.
What was the evaluation of aschs study?
One weakness was it was only reflective of conformity in 1950s america
Another weakness was it was an artifical task, doesn’t reflect everyday situations
further weaknes was results can;t be generailsed to collectivist cultures where rates are higher
How did group size affect asch’s study?
Two confederates = 13.6% confomrity
three confederates = 31.8% conformity. more than 3 made little differnce
How did anonymity affect asch’s study?
Writing answer down is anonymous and conformity lower
How did task dificulty affect asch’s study?
If comparison lines more similart o standard this makes task harder, conformity increases
How does personality affect asch’s study?
High internal locus of control, conform less. Burger and Cooper found internals less likley to agree with a confederates rating of a cartoon
How does expertise affect asch’s study?
More knowledgable people = conform less. Lucas found maths experts les likley to conform to others answers on maths problems
What was the aim of milgras study?
To investiagte if Germans are different in terms of obedience
what was the method of milgrams study?
There were 40 male volunetters. Teacher insturcted by experimenter to give a shock if learner answered a quesion incorectly
what was the conclusion of milgrams study?
Obedience related to social factors not dispostion e.g location,novel situation
what was the results of milgrams study?
No paricipant (teacher) stopped below 300v. 65% shocked to 450v
There was extreme tension e.g three had seizures
What was the evaluation of milgrams study?
One weakess was lacked realsim
Another weakness was ther were severe ethical issues
One strength is that it was supported by other research