Social influence Flashcards
What is conformity?
Matching the behaviour and beliefs of others in order to fit in or be right
What are the 3 types of conformity?
- compliance
- internalisation
- identification
Define ‘compliance’. (Normative social influence)
Going along with the majority, even though we privately do not agree
Define ‘internalisation’.
(Informative social influence)
Going along with the majority, because we do not know how to behave in a situation-we adopt the beliefs of the group
Define ‘identification’.
Temporarily adopting the behaviours of a role model or group
What is normative social influence?
The desire to be liked
What is informational social influence?
Desire to be right
Who conducted the line study?
Asch
What are the situation factors affecting conformity?
- side of majority
- unanimity of the majority
-task difficulty/ ambiguity
What is size of majority?
The greater the majority, the greater, the influence they have on your behaviour
(Large group= more likely to conform
Small group= less likely to conform)
What is unanimity of the majority?
There has to be an agreement between the majority of the group (social support= more likely to conform
No social support= less likely to conform)
What is task difficulty/ambiguity?
If the task we are performing is difficult or ambiguous (difficult= more likely to conform
Easy= less likely to conform)
What is personality effects in conformity?
Locus of control
Define ‘locus of control’.
The extent of which we believe we have control over our behaviour/life
What is the internal locus of control?
Refers to the belief that things happen as a result of an individual efforts and hard work (you make things happen)
What is the external locus of control?
Refers to believe that things happen as a result of luck and fate (things happen to you)
Who conducted the Stanford prison experiment?
Zimbardo
What is a society?
A collection of individuals who share the same location and norms