social influence Flashcards
what is obedience
someone responds to a direct order given by a percieved authority figure
what is conformity
the social norms of the majoirty influence the person is surrounded with.
what is compliance
going along with others in public.
not agree with them in private.
what is internalisation
behaviours/beliefs are accpeted by someone and becomes their own.
what is identification
someone changes their own behaviour to fit in the group
what is normative social influence (NSI)
conform for a desire to be liked
what is informative social influence (ISI)
conforming to others for a desire to be right
how many participants were in Asch’s study?
123 american male undergraduates
how many trials were critical? (Asch)
12 out of 18
how many participants conformed once (Asch)
75%
how many participants never conformed (Asch)
25%
how many times did participants give incorrect answers (Asch)
36.8%
how did group size affect conformity in Asch’s study
conformity decreased
Level of conformity when there was 2 other confederates going along (Asch)
13%
conformity when there was 3 or 4 participants (Asch)
32%
how did unanimity affect conformity in Asch’s study
fell to 36.8%
how did answering in private affect conformity in Asch’s study
conformity decreased
why was there low validity in Asch’s study
limited sample, findings cant be generalised.
how can the country it was studied affect the findings (Asch)
cant be generalised- different social norms across countries
aim of Asch’s study
to establish the extent that the group pressure can influnce an individual to conform using an unambigious task.
what procedure did Asch use
had to state which line was the same length as the original.
what was the aim of zimbardo’s study
how readily people would conform to social roles in a stimulated prison-life
what did zimabardo find from his study
-guards took any opportunity to punish the prisoners
-prisoners were rebelling
why did the experiment had to be called off early
guards were s threat to all prisoners psychological and physical health
what did zimbardo conclude from his experiment
everyone conformed to their roles
what is a strength of zimbardos experiment
control over variables and increased internal validity
what was the weaknesses of zimbardo’s study
-lack of realism
-role of dispositional influences
-unethical
what is the aim of milgram’s study
whether people will obey a perceived authority figure even when required to injure another person.
what was milgrams procedure in his experiment
telling participants to be the teacher and shock the confederate when they got an answer wrong, while a perceived authority figure was in the room.
what did milgram find from his study
65% of participants gave a lethal shock of 450 volts and all participants went to 300v
what did milgram conclude from his experiment
crimes against humanity may arise from situational factors rather than dispositional factors. not evil people commit evil crimes.
what is the weaknesses of milgrams study
-unethical
-low internal validity
what are the variations of milgrams study
-increased proximity
-decreseaed proximity
-location
-uniform
-teacher shocked
research support for milgrams uniform variation
Hickman 1974, people were twice as likely to help a guard rather than a normal individual
what is the strengths of bickmans study
high ecological validity
what are the limitations of bickmans study
-decieved participants
-oppotunity sample used
-no informed consent
research support for milgrams study in a real life situation
hoftling 1966, found that majority of nurses complied to the ‘doctors’ orders.
strengths of holftlings study
-cross-culture variations
-control of variables
-‘obedience alibi’