Social Influence Flashcards
What is normative social influence
when a person conforms to be accepted or to belong to a group
normative social influence is usually associated with
compliance and identification
What does compliance mean
when people change their public behaviour but not their private beliefs
what does identification mean
when people change their public behaviour and their private beliefs, but only in the presence of the group
what is informational social influence
when a person conforms to gain knowledge or because they believe that someone else is right
informational social influence is usually associated with
internalisation
What is internalisation
when a person changes both their public behaviour and their private beliefs on a long term basis