Social Impact Theory

Question 1

What is the source?

Answer 1

Where the influence is coming from

Question 2

What is the target?

Answer 2

Who the influence is effecting

Question 3

What is meant by the number of members?

Answer 3

The more people present the more influence they have

Question 4

What is meant by strength?

Answer 4

This can be determined by status, authority or the age of the source

Question 5

What is meant by immediacy?

Answer 5

This is determined by proximity between the target and source and the presence of buffers that could be barriers to the distance.

Question 6

What does this mean? I = f(sin)

Answer 6

I= magnitude of impact
F= function
S= sources
I= immediacy 
N= number

Question 7

What is the multiplicative effect?

Answer 7

The more people you add, the more influential they are

Question 8

What is the divisional effect?

Answer 8

The ability of the speaker to persuade the audience is divided among many members of the audience - more targets are harder to influence

Question 9

Supporting evidence?

Answer 9

Mathematical formula

Milgram, Bickman and Berkowitz 1969

Question 10

Conflicting?

Answer 10

Agency theory

It’s reductionist

Question 11

Other theories?

Answer 11

Agency theory

Question 12

Usefulness?

Answer 12

Can use it to explain obedience, the math formula helps us predict behaviour